Hasta La Creative!

MUH-TAY-ZIK | HOF-FER announced the appointment of Gary Theut as associate partner and director of account management, ending “an exhaustive search to find a qualified management candidate with an appropriately hard-to-pronounce last name.” He will be responsible for leading the account team alongside co-founders John Matejczyk, executive creative director, and Matt Hofherr, director of strategy.

Theut joins the integrated agency from Pereira & O’Dell, where he spent nearly seven years as vice president and director of account services, working with clients including Intel, LEGO, Airbnb, Beats by Dre and Corona. Prior to Pereira & O’Dell, Theut spent three years at AKQA San Francisco as a group account director., where his clients included McDonald’s, Bank of America, Sprite and Microsoft. Theut began his career at a series of traditional agencies, including JWT, The Martin Agency and Publicis Hal Riney before jumping to Lot21 Interactive in 2000.

“Gary has been on the inside of creating great campaigns for great clients at great agencies,” said Matejczyk. “And he’s a warm, personable dude. We’re fortunate that Gary has chosen to take this next step in his career, to guide the account management team at MUH-TAY-ZIK | HOF-FER and help shape the next generation of leadership here.”

Full-service creative agency MUH-TAY-ZIK | HOF-FER have offered up a short video entitled “Mom and Dad, I Have Something to Tell You” for  unique recommerce site PreviouslyOwnedByAGayMan.com.

In the 1:20 spot, a young man comes out to his parents as a lover of unique and stylish home furnishings, something his parents have a little trouble understanding. The video, directed by MUH-TAY-ZIK | HOF-FER co-founder and executive creative director John Matejczyk, attempts to play off the brand’s identity as a place for ”anyone with impeccable taste (not just gay men, despite it’s name) to buy and sell beautiful items in an environment that virtually eliminates the hassle of using other online channels.”

“This was a great project to work on,” said Matejczyk. “When we were casting for the video, almost all asked if it was for real. We were able to reply that it is very real indeed. The concept of the company is just the right blend of being provocative and respectful. The video we’ve created honors that concept and builds on it with a tasteful edge.”

Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

The demand is grand, it appears, in the agency world for architectural firm, Gensler, which has not only created Zimmerman 3.0 but developed the new space for San Francisco-based, annoyingly-named MUH-TAY-ZIK | HOF-FER. Since we know you love this so much, let us share with you a look or two at the new digs of MTZH (yeah, we’ll just go with that for now).

The agency recently moved into the to the 15th/16th floors of a 1920′s-built Sansome Street office building in SF’s financial district. In a statement, MTZH co-founder/ECD  John Matejczyk says, “At the outset, I told the Gensler team that our company’s color comes from our work and our people. Rather than designing a wacky creative space, we were more interested in a well-reasoned, buttoned-up space that would provide a pedestal for the adventuresome creative work we deliver to our clients. Gensler called our work ‘precise’ and felt the design of the space should reflect that. We ended up going with the simplest palette of black and white. Further, the scheme is black on black, or white on white.”

There are no portraits of founders to be found ala Zimmerman, but we feel cozy staring and living large vicariously.

New Career Opportunities Daily: The best jobs in media.

If you could immediately eat a slice of pizza and a bowl of mac and cheese or wait 10 minutes for an entire mac and cheese pizza, would you have the discipline to hold out? Would you want to hold out? Personally, I’d choose the separate dishes, but the question is the basis for a new experimental video from Muhtayzik Hoffer for the Annie’s “Good and Good” campaign.

The behavioral study is a riff on the Stanford Unviersity Marshmallow experiment from the 1960s and 70s, where kids were offered one small reward immediately versus two rewards after a waiting period. The Annie’s study is actually an inverse of this, two rewards to one, but the sentiment still comes across. The kids are all cute, and a few of them can’t wait any longer to destroy the two comfort foods. Some of the other cute kids wait it out. We aren’t given specific data, but the video is a unique, intellectual advertisement. And for the followup study, Annie’s can always track the elevated cholesterol levels of kids who become obsessed with mac and cheese pizza. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

There are some rare death jokes on display in “17 Minutes,” the new longform Do.com ad, almost an FX brand of humor, not something you’d normally associate with a to-do-list website. An old man in a nursing home rushes to set up a farewell party after an oblivious doctor tells him he has 17 minutes to live. The man uses the collaborative features on the website to contact his friends and get the necessary party paraphernalia  It’s edgy, mildly offensive, and pretty funny. There’s also a pregnancy joke that is way too good for a commercial. There were probably safer ways to get the Do.com message across to viewers, but we always appreciate creatives who take risks. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.