Finally, a Japanese Ad That’s Both Surprising and Surprisingly Awesome

Japanese ads, as a rule, are hard to predict. But while most of them just seem odd for the sake of being odd, this commercial has a twist anyone can enjoy.

Since there's not a lot to it, I won't reveal much, except to say it was all reportedly done without CG thanks to the real skills of 22-year-old actress Rina Takeda. Once you've watched the ad below, you can see more of her in this movie clip.

The ad is for a credit card, and according to YouTube commenters who speak the language, the narrator says something along the lines of, "Depends on how you use your head; depends on how you use your card."

Hat tip to Reddit, where it blew up in the form of an animated GIF.


    



Interactive Unit at Disney Cuts a Quarter of Its Staff

The layoffs came as a result of Disney’s decision to combine two businesses: booming mobile games and sagging social games.

    



January in Japan

En l’espace de 7 minutes, sur la superbe musique de Tony Anderson, le réalisateur Scott Gold nous offre un voyage au Japon, pour découvrir le premier mois de l’année au pays du Soleil Levant. Un voyage tourné avec un Canon 5D MkIII, dévoilant quelques us et coutumes nippons entre Tokyo, Kyoto & Yadanaka.

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Giant Zipper Installations by Jun Kitagawa

L’artiste japonais Jun Kitagawa installe des fermetures à glissière géantes dans des lieux publics à travers le Japon. Les œuvres d’art en 2D et 3D sont apparus dans les bâtiments, sur les murs, et dans les étangs révélant un coté mystérieux de ce qui se trouve sous la surface de ces fermetures éclaires entrouvertes.

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Weird, Giant Monsters Chase a Forester in Subaru Ad That’s Totally Bonkers

If you need to outrun giant monsters that want to eat you, drive a Subaru Forester.

This Subaru ad from Japan draws its villains from Attack on Titan, the forthcoming live-action adaption of the anime by the same name. The movie's director worked on the commercial, which reportedly included some pretty nifty practical effects, including a puppet that required seven sets of hands to control.

Apparently, dystopian fantasy car battles are in vogue right now. There was that ad where Acuras are actually live horses locked in a bitter race against a gang of evil mechanical horses. And there was that one for the Nissan Rogue, where some guy uses his four-wheel-drive to battle a horde of menacing snowmen.

Sure, Subarus are a little less fight and a little more flight. Then again, the titans don't look like they'd explode into white powder on impact.


    



Japan’s Public Broadcaster Faces Accusations of Shift to the Right

NHK is under criticism amid signs it is hewing to an agenda approved by the rightist government of Prime Minister Shinzo Abe.

    



Fukita Pavillon in Japan

L’architecte japonais Ryue Nishizawa a imaginé dans une zone résidentielle à Kagawa une structure extérieure pensée autour d’un arbre en son centre. Invitant à la relaxation et au confort, cette jolie création appelée « Fukita Pavillion » est une tente géante à découvrir en images dans la suite de l’article.

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Critics Say Japanese Airline Ad Is Racist Against Westerners

After being called racist for portraying Westerners as big-nosed blond men who aren't afraid of hugs, Japan's All Nippon Airways has promised to edit the offending scene out of its commercial. 

In the original spot, shown below, an All Nippon pilot (played by a popular comedian) attempts to "change the image of Japanese people" by donning a long, fake nose and a blond wig. The airline began receiving complaints in social media that this portrayal was insulting to Westerners.

What's more apparent to me is the self-deprecation on display here ("such a Japanese reaction"). In fact, I'd dare to say this ad isn't particularly offensive, especially when compared to all the other stuff one could say about Americans. Hell, the fact that we aren't being depicted as fat oafs who smell like grease and milk is a step toward progress.


    



This Japanese Tire Ad Might Leave You With Skid Marks

While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it's rare that the viewer is actually the victim. This Japanese tire ad is a notable exception.

And the creator, tire retailer AutoWay, seems to be onto something. The spot has already been viewed more than 1 million times since being posted Nov. 19. So if 2013 was the year of prankvertising, could this clip portend 2014 being the year of scarevertising?


    

Lady Gaga Creates Life-Size Doll That Sings When You Press Your Face to Its Chest

Mother Monster has created her own monster clones. That's right, Lady Gaga has created a line of life-size real dolls of herself, hand crafted in Japan, experts in all creepy, real-life doll things.

Though the replicas are not yet available for sale, they might someday be. They're currently designed for a Japanese promotion of her new album that points fans to Gaga's Japanese Facebook presence. But English speakers can watch the video where they mold and make her naked body, paint the nipples and dissect her to add a special set of musical organs that play Gaga's hit songs when you hug the doll and place your head on her chest.

The end of the video shows an eager, adoring fan doing just that, pressing his face into GagaDoll’s bosom with a look of orgasmic release. The doll is so lifelike, it's hard to tell which one is Gaga in a picture she sent out from her Twitter account (it's the middle one). It makes a lot of sense given the strong pop art connections with her new album Art Pop. I mean, you know Andy Warhol would have been all over this kind of thing.


    

Nakagin Capsule Tower

Noritaka Minami a imaginé cette série appelée 1972 en l’honneur du Nakagin Capsule Tower, tour insolite imaginée par l’architecte Kisho Kurokawa à Tokyo, cherchant à concevoir des capsules flexibles et temporaires. N’ayant finalement pas bougées, le photographe a voulu immortaliser ces espaces confinés.

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Cafe Ki in Tokyo

Situé dans le quartier de Setagaya-ku à Tokyo, ce Cafe Ki au design épuré a été pensé par les équipes du studio de design japonais Id. De superbes espaces blancs, proposant en son sein des portes-manteaux noirs ressemblant à des arbres. Plus d’images de ce projet dans la suite de l’article

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Never Drink Alone Again, With Wine for Cats

If there's an unmarried 40-year-old or Library Science student in your life (they might be the same person), you should tell him or her about Japanese cat wine. Some company called B&H Lifes made a 1,000-bottle run of "wine exclusively for cats," which is full of sugar and something called "cat mint," but no alcohol. That's probably for the best, but then what makes it wine, exactly? Image via Kotaku.


    

Looking for a Fight

Focus sur 2veinte, un studio de conception graphique et de motion situé à Buenos Aires, qui a présenté cette vidéo d’animation « Looking for a Fight ». Inspiré par les codes de films de type Kaiju Eiga et les dessins animés japonais, cette vidéo colorée nous invite à découvrir un grand combat entre deux robots.

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Share House

Les japonais de Naruse Inokuma Architects ont imaginé le design de cette structure « Share House ». Cette superbe résidence propose des espaces de vie commune d’une grande beauté, permettant ainsi de créer des moments de convivialité dans cette résidence japonaise. A découvrir en images dans la suite.

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Meet Japan’s Most Popular Ad Family

The father is a human in a dog's body (for reasons "you're too young to understand," he once barked at his daughter), the son is a black American, and their maid is an alien incarnation of Tommy Lee Jones. They are “The White Family,” a staple of telecom Softbank’s marketing, and they have become the most popular recurring commercial characters in Japan. The family is made up of a father (Otosan), a son (Kojiro), a mom (Masako) and a daughter (Aya). Telling you much more about their family dynamic would require me actually knowing Japanese, since few of the many YouTube clips from the campaign have been subtitled, though you can read a great profile on the Whites' commercial success in The Japan Times. Like me, you may have stumbled across their ads before and been too distracted by the craziness of their antics to actually recognize it as an ongoing campaign—one that has been tallied as the nation’s favorite for six years running. The sprawling series of more than 130 spots, credited with vaulting SoftBank from industry newcomer to one of Japan's top mobile providers, have even featured cameos from Quentin Tarantino, Tommy Lee Jones and a real Japanese astronaut filming his appearances in space. For my fellow uninitiated, I’ve compiled some of the more interesting clips from the campaign after the jump. Disclaimer: Seeing more of these ads doesn’t necessarily mean you’ll understand them any more. Hat tip to WTF Japan Seriously.   


    

Photogenic Princess

Le photographe japonais Nagano Toyokazu réalise une série « My Daughter Kanna », qui met en scène sa petite fille de 4 ans au milieu d’une route déserte. Ayant pour seuls artifices quelques accessoires, Kana nous fait entrer dans un univers haut en couleurs où elle règne en maître. De superbes clichés à découvrir.

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Yurikamome Hyper Drive

Le réalisateur japonais Darwinfish105 a imaginé cette impressionnante et hypnotique vidéo prise à bord de Yurikamome, la ligne de train entièrement automatisée de Tokyo. Utilisant différents effets de miroirs avec Adobe Premiere, cette superbe vidéo intitulée «Yurikamome Hyper Drive» est à découvrir dans l’article.

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Yamaha – The Dark Side of Japan

Le réalisateur Luigi Pane a imaginé avec l’agence DLV BBDO Milano pour Yamaha cette superbe vidéo présentant le « Dark Side of Japan ». Produite par abstract:groove, cette création nous plonge dans un Tokyo peu mis en avant dans les médias, sombre et intrigant. Une superbe vidéo à découvrir dans la suite.

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Google Tokyo Office

Situés dans le quartier de Roppongi à Tokyo, les bureaux japonais de Google ont été pensés par les équipes de Klein Dytham. Mélangeant avec talent les influences occidentales à celles du pays du Soleil levant, des images de cet environnement aux multiples ambiances sont à découvrir dans la suite.

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