Vanish: Honour

Vanish: Honour

Removes the hardest stains.

Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Dariusz Małkiński
Copywriter: Piotr Barański
Photographer: Paweł Mizieliński, Light Studio
Published: April 2008

B&B Italia: Charles

B&B Italia: Charles

Beauty is not something you can turn on and off.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Tufty

B&B Italia: Tufty

Creativity is an unknown language everyone understands.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Canasta

B&B Italia: Canasta

You don’t need to stay inside to feel at home.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Luis

B&B Italia: Luis

There is no second chance to make a good first impression.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

Nanán: Party

Nanán: Party

Matteo and his friends have a drink after having discovered a new galaxy close to Alpha Centauri.

Amici d’infanzia means childhood friends and friends of childhood.

Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Paolo Zauli

Nanán: Plan

Nanán: Plan

Matteo and his friend go for a walk after having planned to conquer the world.

Amici d’infanzia means childhood friends and friends of childhood.

Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Paolo Zauli

Tramontina: Precise cut, 2

Tramontina: Precise cut, 2

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: André Pauletti
Copywriter: Patrick Matzenbacher
Photographer: Nana Moraes
Manipulation: Burti
Published: May 2008

Tramontina: Precise cut, 1

Tramontina: Precise cut, 1

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: André Pauletti
Copywriter: Patrick Matzenbacher
Photographer: Nana Moraes
Manipulation: Burti
Published: May 2008

Olivé Chemistry glue: Bowl

Olivé Chemistry glue: Bowl

You have only 3 seconds.
Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc
Published: April 2008

Olivé Chemisrty glue: Shoe

Olivé Chemisrty glue: Shoe

You have only 3 seconds.
Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc
Published: April 2008

Olivé Chemistry glue: Fish

Olivé Chemistry glue: Fish

You have only 3 seconds.
Olivé Chemistry. High standard professional solutions.

Advertising Agency: Altraforma, Barcelona, Spain
Creative Director: Sergi Zapater
Art Directors: Fran Morata, Noemí Barón
Copywriter: Yoryo Hortolá
Photographer: Roc
Published: April 2008

Ace Gentile: Lively colors

Ace Gentile: Lively colors

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros
Published: April 2008

Karlsons Klister universal adhesive: Wall

Karlsons Klister universal adhesive: Wall

Advertising Agency: Volt, Stockholm, Sweden
Creative Director: Mans Jacobsson Hosk
Art Director: Alexander Hansen
Copywriters: Jens Thelfer, Joakim Hutchinson-Kay
Photographer: Vostro
Other additional credits: Louise Wallgren, Björn Ekdahl
Released: April 2008

Birdy folding bike: Door

Birdy folding bike: Door

Advertising Agency: DRAFTFCB, Taipei, Taiwan
Creative Directors: I-Fei Chang, Josephine Lin
Art Directors: Eddie Chen, Ahon Liao
Copywriters: Ivy Lu, York Chiu

Shock FX: Spidertoad

Shock FX: Spidertoad

Twice as lethal

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Illustrator: Rtout

Shock FX: Batchameleon

Shock FX: Batchameleon

Twice as lethal

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Illustrator: Rtout

Scottex: Whirl

Scottex: Whirl

More paper, more absorption.

Advertising Agency: JWT Milan, Italy
Creative Director: Pietro Maestri
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano, Bruno Bertelli
Photographer: StudioRos
Published: April 2008

Vileda: Sad

Vileda: Sad

Non-scratch sponge for sensitive surfaces.

Advertising Agency: Artgrup, Istanbul, Turkey
Creative director: Ates Cavdar
Art Director: Husniye Saygili
Copywriter: Levent Onur Ozdogan
Photographer: Tayfun Rapayazdic

Stihl: Three Little Pigs

Stihl: Three Little Pigs

Stihl blower. The big bad blow.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: André Pauletti
Copywriter: Patrick Matzenbacher
Illustrator: Macacolândia
Published: March 2008