Digital Copywriter Hopes ‘Mighty Boosh’ Impression Will Win Agencies Over

 

Sure, we’ve seen far more clever routes being taken by creatives in order to land an agency (we think this guy set the bar), but hey, we can always appreciate those taking more standard steps to sell themselves. Take for instance this enterprising Toronto guy/gal who among other things, boasts via Craigslist that he/she does one hell of an impression of characters from The Mighty Boosh, the U.K. comedy troupe that had a show on BBC years ago. Not sure if that will really help this digital copywriter’s cause, but hey, there’s this:

“Perks of working with me include:

-The submission of polished, timely work
-Full access to my knowledge of obscure rap music
-A delicious curry dish at every office potluck (it’s all I know how to cook)
– My impersonations of characters from The Mighty Boosh
-A two-week break from my Mighty Boosh impersonations at Christmas

Your duties will involve:

-Paying me every two weeks
-Occasionally supplying me with coffee
-Providing me with at least one healthcare benefit”

Not sure if this person’s looking locally, but if so, your move, Toronto agencies. Hey, we like the moxie.

 

New Career Opportunities Daily: The best jobs in media.

The Manning Brothers Flex Funk For DirecTV

 

On the football field, Peyton Manning runs the Denver Broncos with a robotic efficiency fitting of a man with a giant, shiny forehead. His younger brother Eli roams the sidelines for the New York Giants with the mopey glare of a six-year-old who wants to pick his nose but can’t because cameras are watching. Usually, the funniest thing about the Manning brothers is that they’re so unfunny. They’re stiff and white. But every once in a while – don’t forget the acclaimed “Football Cops” – they unleash some comedy genius for a football-related commercial.

The newest addition to the Manning oeuvre is a fake R&B music video created by Grey for DirecTV and NFL Sunday Ticket. #footballonyourphone. Remember that hashtag. It’s going viral, because a company that deals with an incredibly popular sport got two huge stars to subvert their normal personalities and completely buy-in to a goofy campaign that could’ve been an abandoned Lonely Island digital short. In the first 12 hours or so after it hit Youtube, the clip reared in 100k views.

Everything about the spot is smart, right down to the tiny Archie Manning cameo and the best/worst hair design you’ll see this year until American Hustle, starring Bradley Cooper’s curled terribleness, hits theaters. Peyton may be known as the more gregarious of the two brothers, but Eli is a vastly underrated comedian in his commercials. He ends up stealing this show with some odd riffs on milk, blouses, and Alexander Graham Bell. Pay attention, brands: This is how you go viral.

New Career Opportunities Daily: The best jobs in media.

Rooster Outpunches James Franco…Sort of

I’m the Rooster guy apparently and I’m back to cover some more irreverent Rooster shenanigans. The above video, “How to Take a Punch,” epitomizes what a side project should be: easily digestible, fun to watch, and humorous. A slow-mo gif of James Franco taking a punch to the face has been making the blogging rounds before his Comedy Central roast airs on Labor Day. Vice co-founder/Rooster boss Gavin McInnes decided to join in on the slow-mo fun and take a harder punch to the face. The result is a side-by-side 13-second video comparison of the punches that is probably too stupid for its own good. Something makes me think Rooster likes that. These guys seem to have fun in the office.

After the jump, you can watch a longer video of people getting punched in the face slowed down to 1000 frames per second. It’s violently elegant and directed by Cody Kern, a man who has no relation to Rooster. As you watch, feel free to let the catharsis of watching others get walloped improve your day. Jiggling jowls have the affect on people.

continued…

New Career Opportunities Daily: The best jobs in media.

Sid Lee Staffers Make the Most Out of Lunchtime

Well, at least we presume it was lunchtime (or we’re just hungry) or just some random escape from the doldrums as a few Sid Lee Montreal staffers recently had a quick laugh at the expense of a poor commercial truck that was parked outside the agency’s HQ. Yes, the merry pranksters did happen to insert a somewhat subtle shot of some porn on the truck as you’ll see in the NSFW pics here. Ah yes, all in good fun, and we can always appreciate a little midday mischievousness.

 

New Career Opportunities Daily: The best jobs in media.

ESPN, Jason Sudeikis Count Down Best of ‘This is Sportscenter’ Spots

I was just a kid when Charley Steiner yelled “Follow me! Follow me to freedom!” at the end of the “Y2K” This is Sportscenter ad. ESPN was a much simpler network then, before screaming heads led by Messers Bayless and A. Smith really damaged the reputation of everyone’s go-to sports network. Back then, the anchors of Sportscenter, like Steiner, were the stars, and the audience got to see anchor personalities shine through during these 30-second spots. Sometimes the spots featured professional athletes; sometimes they didn’t. But the spots were almost always funny and ripe with self-deprecation.

More than a decade later, Steiner is gone from the network. ESPN has chosen to count down the 50 greatest “This is Sportscenter” commercials from the past 18 years on August 1, with irrelevant host/SNL member Jason Sudeikis. As always, W+K New York ran point on this project with “the worldwide leader in sports.” I’m not sure why the network has chosen to unroll the countdown now, but we’re told that there will be bonus footage and interviews with the actors, athletes, and producers who helped shape the commercials. So for one last day, we can all follow Charley Steiner to freedom.

You can watch a few of the top spots after the jump, including a great bit featuring the entire Manning family from a few years ago.

continued…

New Career Opportunities Daily: The best jobs in media.

Digitas Associate Art Director Runs a One-Stop Shop for All Your Creative Needs

Stephen Icardi, associate art director at Digitas, and writer Catherine Penfold-Waxman, have assembled the ultimate shopping destination for the ad world. Because nothing is buyable yet, you may find yourself salivating at the possibility of the David Ogilvy Magical Tagline Pipe, or Talent Nurturing Breasts. (“Who knows when your junior help will become your future boss, so start them off right with some sweet nurturing.”)

Creative Miscellaneous Materials LLC stocks something for everyone: an Acronym Polishing Kit for account managers, a Meeting Fodder Detector for hungry interns, and Work Party Unmemory Drops for the CD who drinks the pain away. My favorite is the “Make it Digital” Powder, which is funny because it already seems to exist, in the form clients who refuse to acknowledge the possibilities of online advertising.

This is a fun little piece of gentle in-joking, and I hope that Icardi plans on making actual fake products, because they’ll be perfect Christmas gifts. I would like the Criticism-filtering Head Gear, please, to deal with some of the more uncouth commenters out there.

New Career Opportunities Daily: The best jobs in media.

Pertinent Reddit Question of the Day: Do Advertising Agencies Drug Test?

And now for something completely different:

A tipster points us to a quaint little discussion in Reddit’s Advertising sub-reddit that asks: “Do agencies drug test? Or is it something that’s on an agency by agency basis? I’m more of a creative and about to start entering the field, just wondering what to look out for.” We figure it’s our duty to distract you from this whole Publicis/Omnicom thing with a few of our favorite responses.

User auto-didact imagined an employee having to break the drug test results with the boss:

“Well, the designers all showed up positive for marijuana. So we fired them. Most of the creative directors too. All the account honchos came up positive for opiates. Most likely coke. They’re gone. All our PLD’s and software engineers tripped up for speed. Not surprising. We’ll have to offshore that work now. Oh, and almost all the senior leadership was clean, but bloodwork showed liver failure in progress. We caught our IT guy huffing cans of spray paint.”

User panthur offers a different experience:

They did at my agency. It was a local agency but now we are owned by a giganto agency conglomerate. A lot of them are owned by big companies and testing unfortunately tends to come with that.

Finally, user pugofwar responded simply with:

Never. (I’m at W+K.)

You can read the whole thread here, and we invite you to share your own experience in the comments.

New Career Opportunities Daily: The best jobs in media.

HelloFlo Hopes to Absorb New Clientele with Video Pitch

HelloFlo has nothing to do with Progressive Insurance or Binghamton alumnus and commercial superstar Flo. Considering that there aren’t too many other common uses for the word “flo,” what we are about to describe may be one of the strangest advancements in teen health education you’ve ever come across. Or it may be genius. I haven’t decided yet.

HelloFlo is a company that offers specific packages for women based on their individual menstruation needs. Each month, a woman can choose from the Low Flo, Medium Flo, or Heavy Flo packages that arrive at her doorstep without any awkward trips to the drugstore, assuming a cycle doesn’t start early. I’m not sure how practical it is to order these materials online, but if you are that uncomfortable buying tampons and pads in public, who am I to judge?

To reach out to younger girls, HelloFlo has recently released a promotional video, “The Camp Gyno,” a nearly two-minute comedic ad created by freelance copywriter Pete Marquis (who’s doing some work for W+K at the moment) and art director Jamie Mccelland (who once worked with the former at BBDO) with production duties going to Hayden 5. The video could’ve used some more direct mentions of the HelloFlo products, but it’s funny. If girls saying the word “vag” makes you uncomfortable, you might want to mute this. Also, watch out for Joan of Arc metaphors. 12 year-olds can be strange creatures.

 

New Career Opportunities Daily: The best jobs in media.

Marty Weiss’s Search for Friends Continues

A week after he initially began his experiment, ad man Marty Weiss‘s search for friends in New York City soldiers forth, only this time with a little less success. Weiss’s man-on-the-street project, where he simply asks, “would you be my friend?” to total strangers, is essentially a self-promotional effort for his newly rebranded agency called, yes, Marty Weiss & Friends, which works with the likes of Grand Central and Sobieski vodka. If you stick around until the end, you’ll see Weiss, who seems like a friendly enough character though NYC passersby aren’t really having it, eventually catch up with a rather familiar name from the ad world. During his 25-year ad career, Weiss worked at the likes of TBWA\Chiat\Day and served as creative director/founding partner of another New York-based agency called Weiss Whitten Stagliano for well over a decade. You can check out his YouTube page here.

 

New Career Opportunities Daily: The best jobs in media.

Ad Student Births a New Tumblr: ‘Ads for Anything’

This new Tumblr account comes from Avery Harrison, creative intern at Digitas and student at Miami Ad School, San Francisco. ‘Ads For Anything‘ was built under the premise of ideas that appeared brilliant in Harrison’s head at first-thought and not-so-brilliant once those ideas had a chance to roll around in his brain for a while. The dreaded creative letdown, an affliction that comes down like a thunderbolt after the initial honeymoon period. Been there myself, Mr. Harrison.

Scroll through the Tumblr, and you’ll see generic photos with blocks of generic fortune-cookie text that could be about any product. For example: “Live against the grain” is set over a wooden texture with a “Your Logo Here” block. Many of these genericisms could be early drafts of Mercedes spots, which probably doesn’t say a lot about Mercedes or Jon Hamm voice-overs. In fact, I’m somewhat surprised Mercedes hasn’t plucked Harrison for a job already – “To some people, passion is just a word” and ” There is always enough time to go for it” beg for Hamm’s voice to be played while a black SL zooms around a bend.

New Career Opportunities Daily: The best jobs in media.

Sparefoot Steps Into the Mockumentary Genre

Would you want to work for a company that asks you to do a blindfolded trustfall off of a building? Probably not, although if Goldman Sachs asked some young jobseekers to do the trustfall while calculating a probability brainteaser, I’m sure there are people who’d sign up. That’s the point of the new faux recruiting video from SpareFoot, an Austin-based storage finder start-up. You’ll find all the trappings of an exaggerated office culture: crazy bosses, scared underlings, and an HR rep who likes Vin Diesel. We’re guessing working at SpareFoot isn’t actually like this, but CEO Chuck “Commodore” Gordon does resemble a Gary Busey stunt double (well played on the self-deprecation).

These types of office-culture riffs have been done before, but SpareFoot has chosen an interesting path by linking the video on the company website Jobs page. I’m not sure if such a jokey pitch would make me want to apply to work there, because although we get to see what SpareFoot culture isn’t like, we never really get to see what it’s actually like in the office. The risk may turn people off, but during a time when using the wrong resume font can lead employers to ignore you, having a sense of humor in the workplace feels refreshing.

New Career Opportunities Daily: The best jobs in media.

IFC Promotes ‘Comedy Bang Bang’ as ‘The Ultimate Comedy Fantasy’

As mentioned, IFC is marketing the new season of original series Comedy Bang Bang as “the ultimate comedy fantasy.” In the video spot, hosts Reggie Watts and Scott Aukerman bounce along in a psychedelic van that runs on autopilot, produces a stewardess proffering pillows, and plays the radio (“Come Back,” by The J Geils Band). Watts and Aukerman exchange lines in their usual cheerful deadpan until their chariot announces the start of the new season.

The accompanying poster features Watts riding a centaur that has Aukerman’s head, and a background similar to a poster you probably bought from the book fair in fifth grade.

Though not especially enticing, the idea is cute and fans of Comedy Bang Bang will continue watching regardless. For newbies, the trailer for Season 1 gives better evidence of a show worth checking out.

Poster after the jump

continued…

New Career Opportunities Daily: The best jobs in media.

Tor to Grey NY Staff: Let Them Wear Shorts!

And now, your silly aside of the day courtesy of, yes, another memo from Grey New York, which our tips box has been adequately filled with over the last couple of years. The latest opus comes from Grey NY president/CCO Tor Myhren, who decided to bless his staffers on this, the hottest of weeks in the Big Apple, by letting them wear shorts all this week. Why? Well, agency staffers helped find candidates for the apparent “hiring spree” Grey’s on (we’re assuming the newly won Gillette biz has plenty to do with it). Anyways, consider us jealous once we dare step outside and roast. Read on if you’d like, though we did redact a couple of the names just to be fair.

“I’m fighting against every fiber of my being as I write this. But it’s hot out there. Like, really hot. And as [redacted] has pointed out, you guys did a great job helping us fill the ridiculous amount of new hires we needed over the past few months. So it is with absolutely zero pleasure that I announce you can all wear shorts for the rest of the week. Run home now and change, [redacted], because this is the day you’ve been waiting for.

Michael and I agree this offer is only good for the rest of this week, so enjoy it people. You’ve earned it.

Love,
Tor.

P.S. In two hours I’m strategically off to LA for the rest of the week and won’t have to witness this atrocity. So in my head, it never really happened.”

New Career Opportunities Daily: The best jobs in media.

Do You Watch Movies on Netflix? Then You’re a Hipster, New Test Reveals

These days, it’s easy being hip. You think waffles taste good? You should probably just put on your Ray-Bans and bang your head against your bird-wallpapered wall because you’re a f*cking hipster. You went to college? Might want to reconsider the granola in your cupboard and the tattered Converse in your closet, because your hipster is already showing. Find out what else makes you a candidate for hipster-shaming via Hipstertest.com, a side project from Noise Marketing copywriter Daniel Blaser and designer Keith Maneri. Blaser’s last public service was banning the word awesome from the agency lexicon.

Answer yes to the Hipstertest, and you’ll get affirmation (“You are a hipster!”), accessorized with a mustache, glasses, and bird. Answer no, and the site simply serves you the next question. In the latter case, I’d love to get some other snarky response, like “You must wear only Brooks Brothers loafers,” or “Do you own a gun?”

Hipstertest is an on-point reminder that the hipster label now means nothing, and those who use it acerbically are stuck in 2011. But if it’s hurled ironically? We need another test for that “hipster.”

New Career Opportunities Daily: The best jobs in media.

Animators, Ad Folks and More Join Forces for ‘Craptastic’ Web Series, ‘Transfurter’


Seeing as it’s lunchtime and all over here on the East Coast, figured you may have a few minutes to view a new web series concocted by a handful of folks including current and former ad creatives/execs who decided to delve into a completely non-agency project. Ladies and gents, we bring you Transfurter, essentially an adults-only animated series filled with innuendo, breasts, phalluses and more. And that’s just one episode (“A Hotdogbit’s Tale, Pt 1/1000,” which you can see above).

You might cringe, chuckle or just shut if off, but whatever the case, you can blame it all on mastermind Joe Croson, a former VP group executive producer at BBDO and writer for [Adult Swim]. Obviously, Croson’s latter gig informs this current effort aplenty, but the Transfurter creator tells us that the seed was planted four years ago. He tells us, “It was a seed idea in 2009 that I drew on a post-it note and did some stupid VO for.  With the help of my friends Miguel, Mike, Rachel, Nick and Justin and some of my awesome interns, I pitched it to a few different cable networks, who either told us that it was too sick for broadcast, or wanted to see it in action online first.”

Along with Croson, Transfurter features the handiwork of Dan Cordella, currently a senior copywriter at Digitas, Monica Lo, whose day job is senior art director at kbs+, and Jake Grupp from Sound Lounge. If you have more time to kill, you can view more episodes from the ongoing series as well as learn more about the project here. Reminder: It’s kinda NSFW.

New Career Opportunities Daily: The best jobs in media.

Code and Theory, Snapple Are Off to the Ostrich Races

The world is weird, and Snapple has succeeded in giving us small moments to reflect and delight in that with every juice. Now with their latest digital campaign from Code and Theory (check out our recent Cubes tour with the shop here), those moments are deepened via “Re-enFACTments,” videos that bring Snapple Real Facts to life.

The most recent bit of useless knowledge re-enFACTed is that the ostrich’s brain is smaller than its eyeball. To prove this point, we see the ostrich peck moodily at the camera, allow humans to ride on its feathery back, and make vague humming sounds. But the real point is that, “the true measurement of a champion *isn’t* the size of its brain.”

365: Neck-in-Neck is an HBO-24/7-style sports documentary on the wild world of ostrich racing. In the 5-minute (riveting and thus justified) spot, we watch the townfolk of Chandler, Arizona, put on their annual ostrich race, featuring both riding and chariot racing. Snapple interviews the head trainer and his prize ostrich, Julio, who was apparently bullied as a youngster. He hid his head in the sand but was still mercilessly attacked by vicious teenage beaks. Today he is a winner.

This is all real, seconded by a Daily Mail article on the “Hilarious and Unpredictable World of the Great American Ostrich Races.” There’s something fascinating about ostriches, and seeing fully-grown men on their backs is even more bizarre. Snapple strikes us with wonder every time we open a juice, and this campaign lengthens that curiosity, engaging until the last sip.

Credits after the jump

continued…

New Career Opportunities Daily: The best jobs in media.

Oh Yeah, Forgot to Mention a Quick Update on ‘Beardvertising’

 

With all the hullabaloo surrounding the Campbell Ewald news and everything else under the sun yesterday, forgot Whit Hiler‘s note to us that, yes, brands have latched on, literally, to his “Beardvertising” effort. Hiler, of course, is one of the parties involved in the “Kentucky Kicks Ass” tourism campaign launched towards the end of last year. Two months ago, the creative and his agency Lexington, KY-based agency Cornett Integrated Marketing Solutions decided to launch an effort called “Beardvertising,” in which still-patent-pending “beardboards”–or miniature billboards–would be placed on willing participants’ beards.

Well, suffice it to say, we were skeptical, but now Hiler tells us that “Beardvertising” is building momentum, in a sense, in that the project has nabbed brands including A&W Restaurants and most recently (and aptly enough), Dollar Shave Club. In a statement, the latter company’s founder Michael Dubin says, “We’re excited to be building our business of beardlessness with these badass, bushy Beardboards.” Yesterday, the Beardvertising effort officially took off with 25 participants from around the U.S. who will sport beardboards, and Hiler says there are 1,400 more “eager guys” willing to participate. Perhaps one of the most prominent beardvertisers for DSC thus far is Gerald Okamura (below), who you may recognize from films including Big Trouble in Little China and Showdown in Little Tokyo.

 

You can check out more Beardvertising hijinks on Instagram here.

New Career Opportunities Daily: The best jobs in media.

Snickers Drops Down the Celebrity Hierarchy with Kenny G

Betty White, Joe Pesci, Robin Williams, and… Kenny G. Aside from picking the most odds-and-sods group of entertainers out there, Snickers and BBDO New York have a knack for choosing celebrities with just enough relevance for the “You’re not you when you’re hungry” campaign. The title for best Snickers jokester is a toss-up between White’s roughhousing football player and Pesci’s whiny wingman. The latest spot, “Cards,” won’t top its predecessors, mainly because Kenny G doesn’t speak throughout the whole clip, but you can always lose yourself in his patented melancholy saxophoning.

It’s strange to think that the first ad with White came out over three years ago, but these spots seem to have enough social support to keep on kicking, even as the celebrities get less celebratory. Maybe for the next one, BBDO could get all four celebs in one room at the same time – a group of hungry people who all need to eat Snickers. That way, we could get Pesci to look at Kenny G and unleash a “Who is this fuckin’ guy?” tirade. Everybody wins, even Kenny G, since he’d be in two commercials in the past decade instead of one. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Men’s Wearhouse and Gary Busey? You Might Not Like the Way You Look Anymore

Never before has the “What The…?” category tag been used more appropriately. No, Gary Busey is not the new spokesman for Men’s Wearhouse, but the folks at Jimmy Kimmel Live! had some fun with the recent ousting of MW co-founder, George Zimmer. Zimmer’s velvety rasp has been replaced with Busey’s unvelvety crazy that complements his devious smile and plaid clown suit. When Zimmer said “You’re gonna like the way you look, I guarantee it,” it made you want to buy a suit. When Busey says the same line, you almost expect him to follow it with: “It puts the lotion on its skin.” Normally I’d be kidding, but not with Gary Busey. He’s one of few people who can make brand parody truly frightening.

h/t AR

New Career Opportunities Daily: The best jobs in media.

Carrot Creative Makes Moving Dramatic with ‘Unpakt Network’

This parody reality show trend is tiresome, especially because reality shows are already a parody of life. Earlier this month, PBS invented fake reality shows like “Knitting Wars” and advertised them coupled with their own message: “The fact that you thought this was real says a lot about the state of TV. Support Quality Programming.”

Now, Brooklyn-based agency/organic farming advocate Carrot Creative has come up with a series of new shows on the “Unpakt Network,” all centered on moving house. On “America’s Next Top Mover,” contestants struggle with boxes as European-accented judges critique their form. In “Mover Wars,” three movers grit their teeth as they consider the lowest prices they’ll accept. Additional trailers offer previews of “The Moving Truck Whisperer” and “Movebusters.”

Fans can suggest the name of the next show by tweeting to @unpakt with the hashtag #unpaktreality. If the reality theme is here to stay, I hope at least for a parody of Dance Moms, with moving men and women grooming their children to move boxes in tutus.

See the other videos after the jump

continued…

New Career Opportunities Daily: The best jobs in media.