L’artiste Gaëlle Villedary a décidé d’aider le village de Jaujac à célébrer les 10 ans du sentier Art et Nature. Elle a ainsi proposé un chemin de verdure au milieu du village serpentant ainsi les maisons sur plus de 420 mètres au total. Le résultat est à découvrir dans la suite.
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| THE ORIGINAL? Heineken – Bags made of recycled billboards– 2009 Source : Adsoftheworld Agency : JWT, San Juan (Puerto Rico) |
LESS ORIGINAL Chevrolet Cruze – Bags made of recycled billboards – 2012 Source : Adsoftheworld Agency : Mac Laren Mc Cann (Canada) |
There’s a bright green carpet on the floor and hundreds of intravenous-style bags are suspended above our heads. The bags are in fact photo-bioreactors and they form a ‘greenhouse’ that hosts nine different species of algae, from chlorella to algae found in London’s canals. Visitors can blow into flexible plastic tubes, fostering the growth of the algae with their carbon dioxide and activating the oxygen production continue
The selected entries range from underground climbing tunnels to Atlantic salmons in the Thames, firepits in Crystal Palace, bee keeping, rooftops of tower blocks turned into social hubs and artist studios nested inside church spires continue
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| THE ORIGINAL? Festival Place shopping mall – 2008 “Learn to be more eco-friendly at our green week” Source : Cannes Archive Online, Agency : Inferno London (UK) |
LESS ORIGINAL : Maxi Women’s Magazine “100% organic fashion” – 2009 Source : Cannes 2009 Longlist Agency : Heimat (Germany) |
| Cette année la mode est au vert, donc au recyclage? Ce qui est bien pourtant avec les idées, c’est que ça ne coute pas plus cher pour l’environnement d’en avoir des nouvelles… |
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