Back in 2017, Long Beach, Calif. restaurant Sweet Dixies got itself into hot water for trying to pass off Popeyes’ chicken as its own. The ruse had been going pretty well until a Yelp review–and subsequent story in the Long Beach Post–called them out. The owner responded with a heavy dose of snark and indignation…
McDonald’s, Burger King and Subway are “serving” ads programmatically through an unlikely medium: newspapers. With help from digital agency Isobar Brazil, the three chains recently ran promotions that could only be accessed through a QR code in Brazilian newspaper O Estado de S?o Paulo. If readers opted to scan it, their geolocation (if accessible) and…
It’s only been a few weeks since National Hot Dog day and the auspicious rollout of the iconic Weinermobile to Airbnb. Time for a silver-screen advertising network to ketchup on all the excitement? (Full disclosure: more bad puns to follow). National CineMedia (NCM), during its pre-show program called Noovie, will launch an augmented reality game…
Bacardi kicked off the summer with a branded music video featuring Major Lazer and Brazilian singer Anitta for their song “Make It Hot.” Now, the brand is back with an innovation (if you can call it that) that has some fun with the song. Bacardi has taken various beats from “Make It Hot” and strung…
MDC Partners continues to find its footing under new CEO Mark Penn, as the holding company documented a decline in revenue in the second quarter of 2019 in its earnings report. The holding company reported revenue of $362.1 million for the quarter, versus $379.9 million over the same period last year, a decline of 4.6%….
It what many would deem the end of an era, David Shing, better known as “Shingy” or “the digital prophet” of Verizon Media, has left the company after a more than 10-year run that saw him become one of the most recognized faces in the industry. The Australian-born executive, who has held several top-tier marketing…
It may have been a long time coming, but the closing of Barton F. Graf has raised questions around the role that independent, creatively driven agencies play in an industry that’s become increasingly reliant on project-based work and freelancers. The New York agency is planning to close its doors at the end of this year…
In a move that inches it further into the Amazon-dominated world of online retail, Microsoft has acquired marketing tech startup PromoteIQ, a New York-based company that helps major brands and sellers diversify their ecommerce offerings. PromoteIQ allows brand-centric buyers to measure analytics and track their campaigns across these sites rather than relying on external ad…
A major leadership change is afoot at Victoria’s Secret: Ed Razek, the veteran CMO of parent company L Brands, is leaving. Razek’s departure is both a long time coming and a relative surprise. The executive, who has been with Victoria’s Secret since 1983, was the mastermind behind the brand’s most famous marketing ploy, the Victoria’s…
In an industry that considers such innovation as standing room seating and pay-per-use toilets in order to squeeze more money out of its consumers, it wouldn’t be out of the realm of possibility that the next step in budget airline innovation would come for the back of your seat. Thankfully, that’s not the case. At…
Independent New York agency Barton F. Graf will close its doors by the end of 2019 after nearly a decade in business, the agency confirmed for Adweek. The agency will wind down existing relationships with clients including Supercell, Little Caesars, Diageo and Fox prior to closing. Visited at his office by Adweek today, agency founder…
One of the more well-regarded campaigns in advertising comes from Extra Gum and its agency Energy BBDO. What started as a viral smash has continued to evolve, culminating in another compelling series of work last April. Two of the creatives behind this and other brand campaigns, Josh Gross and Pedro P?rez, were elevated to the…
When Gerry Graf founded the agency named for his father, Barton F. Graf, in 2010, “weird” seemed to be on the way out when it came to advertising. The free-wheeling early days of digital–and correspondingly bizarre Super Bowl ads–that defined the 2000s were giving way to more buttoned-up, ROI-centric marketing. Even creative-innovation juggernaut Crispin Porter…
Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company. With its debut, Pattern is also announcing its first brand: Equal Parts, a DTC kitchenware company that will face…
Last week, Horizon Media, one of the largest media agencies in the country, announced a partnership with pop icon and entrepreneur Armando Christian P?rez, better known as Pitbull, designed to address content in the multicultural space better. The agency, 305 Worldwide, a mashup of two of P?rez’s best-known nicknames (Mr. 305 and Mr. Worldwide) will…
Fearless Girl’s reign as one of the 21st century’s top cultural icons seems all but assured, but the legal dispute between the sculptor who designed the statue and the investment firm that sponsored it shows no sign of stopping. In the latest development last month, Judge Gregory H. Woods of the U.S. District Court for…
After his debut in Bud Light’s 2017 Dilly Dilly campaign, the Bud Knight has made cameos in three of America’s biggest sporting events: the Super Bowl, the Final Four and the Stanley Cup playoffs. His streak is likely to continue. After the NFL season begins Sept. 5, Bud Light marketing vice president Andy Goeler said…
Tune in to the flower-powered counterculture of the 1960s, bone up on the “Just Say No” campaign of the Reagan era and check out current-day cannabis research and legalization efforts sweeping the country. But one thing you will not do at the Weedmaps Museum of Weed? Get high. There’s no marijuana for sale, and nary…
After four years with Taco Bell, global chief brand officer Marisa Thalberg is leaving the company. Announced internally on Friday, Thalberg, who had a stint as the company’s chief marketing officer, followed up on LinkedIn, writing, “Having led Taco Bell to record-breaking sales (with a +7% for the quarter announced yesterday) and to pretty amazing…
Amid a news cycle where the name “Uber” conjures up stories of lawsuits and layoffs, the company found itself at the center of a rare Silicon Valley feel-good story this week. First came the bad news: 400 marketing staffers were let go in a massive round of layoffs at Uber on July 29. But almost…
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