Hasta La Creative!

As backlash mounts over reports of harsh conditions for employees in Amazon’s fulfillment centers, the company’s public relations arm has been working overtime to paint a more positive picture. One of the more peculiar parts of that push involves dozens of self-identified Amazon warehouse workers who tweet praise of their employer, amplify sometimes-identical promotional copy…

CVS has found itself the target of Twitter’s ire over its relationship with the birth control delivery company Pill Club. Pill Club, which lets women fill their birth control prescriptions online via its app (and, notably, without a doctor’s visit), issued a plea on its website this week that got people’s attention. “CVS, don’t take…

Cheil Worldwide agency Barbarian has hired Steven Moy as CEO, effective immediately. Moy joins the agency after about two years with R/GA as evp, U.S. chief technology officer, where he was responsible for monetizing R/GA’s technology partnerships and investments, delivering business results for clients globally. At Barbarian, Moy fills the vacancy left when former chief…

WPP’s MediaCom has named a chief operating officer for its U.S. arm. The position has been vacant for more than seven years. Adam Potashnick was promoted to COO, U.S. from his previous position as MediaCom USA’s chief growth officer. In the new role, he will continue to lead business development, while adding additional responsibilities including…

When Vincent Peone arrived at the airport gate for his evening flight out of Aspen last week, something was off. The terminal was silent, eerily empty. He soon learned why. The Delta Diamond Medallion-status flyer–who claims to know a few airport bartenders by name–got to live the dream of every air traveler: having a plane…

A technology conference is the last place you’d expect to find a piece of nature–and that’s exactly why office technology maker Epson and experiential design studio Second Story created a surreal oasis in the middle of InfoComm. At the recently concluded convention dedicated to audiovisual tech, attendees could take a respite from the gadgets amid…

That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort. The over-the-top experiential marketing experience is open for just four days in the desert east of Los Angeles, taking over a boutique…

SoulCycle and Equinox knew they were going to have a big week–but not for the reasons that ended up landing their names in headlines. On Wednesday, the boutique cycling studio famous for its pricey classes, mood lighting and over-motivational instructors, and luxury gym Equinox announced they’d be joining forces on an on-demand fitness streaming service….

If you haven’t seen it already, there’s a high school lunchroom-themed meme floating around the internet with the caption: It’s lunchtime. Who you sitting with? Some of the memes grouped movies or television shows. Others had tables of celebrities or athletes. Adweek joined in the fun, grouping brands by their engagement level on Twitter, and…

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon. The former, an event management website, allows people to buy and sell tickets to various events–from small local happenings to bigger spectacles attended by thousands. The latter is the agency behind some of advertising’s buzziest experiential activations, like the Game…