Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent…
Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio Freda in Est?e Lauder’s second-quarter earnings call this week, saying that the vast majority of its marketing dollars were going to digital nowadays,…
When the U.S. women’s national soccer team raised awareness of the gender pay gap in professional sports earlier this year, they were following in the footsteps of another pioneering athlete who’s featured in a new campaign timed for Women’s Equality Day. Coinciding with the start of the 2019 U.S. Open, Mcgarrybowen Chicago is launching a…
JetBlue has a new beverage partner in the sky, making the switch from Coca-Cola to PepsiCo this summer. The brands celebrated their partnership this week with an addition to the Queens skyline, with JetBlue’s logo joining the landmarked Pepsi-Cola sign that still lights up the Long Island City waterfront near the brand’s former bottling factory,…
In 2016, the people of Massachusetts voted to decriminalize recreational marijuana use. That doesn’t mean that the state could immediately light up; much like the state’s legalization of medical marijuana four years prior, it would take years to clear the legal pathway to allow for dispensaries to sell to customers without medical necessity. Now, the…
The quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something right. According to a study by global marketing research firm System1, these “fictitious characters” employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade…
Patrick Byrne, who founded Overstock in 1999, has resigned as CEO. In a letter to shareholders, Byrne stated that his remarks earlier this month about the FBI, the “deep state,” and his romantic involvement with a jailed Russian agent “complicate all manner of business relationships.” Jonathan Johnson, an Overstock board member for 17 years, will…
After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling out a preliminary “privacy sandbox,” or a set of proposals intended to bring more transparency…
With websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands’ overall ad spend. And smaller budgets mean TV spots often don’t carry the same cachet they once did. Instead of setting the cultural agenda, TV ads now often reference pop culture and…
Less than a year after opening two offices across the pond, the ad-tech buying firm MightyHive has brought on Simon Harris to oversee its sales operations in Europe, the Middle East and Africa. Harris, who previously headed the programmatic activation team for Dentsu’s London branch, will work with MightyHive’s European managing director Sasha Schmitz to…
BBH New York has expanded its creative team by hiring Marta Ibarrondo, who joins as group creative director, and Brooke Kaylor, who serves as head of integrated production. Kaylor replaces Ed Zazzera, who recently left the agency to join McCann Health. She and Ibarrondo will report to Gerard Caputo, BBH New York’s chief creative officer,…
Netflix is still king of the streaming world in the U.S., but its dominance is expected to slip slightly as competitors like Hulu and Amazon Prime Video take on more market share and new services enter the streaming space, according to a new forecast from the research firm eMarketer. By the end of 2019, 158.8…
The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade. According to the organization, OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking…
Many PSAs about the opioid crisis focus on the sufferers themselves–and their plights as they try to get better–like this Truth campaign from the Ad Council that used a video display in New York to let passersby watch an opioid addict named Rebekkah endure her first three days of detox. But a new campaign from…
Across the corporate landscape, the length of a chief marketing officer’s tenure with a company is becoming shorter, with the average now roughly less than the amount of time it takes to get a college degree. A new analysis released by Spencer Stuart, a leadership consulting firm, illustrates the trend of CMOs on the move…
Although digital advertising continues to snap up billions of ad dollars annually, brand-safety snafus, data-driven scandals and the constant threat of ad fraud are leading players in the programmatic space to be more choosy about where they spend their media money. This news comes courtesy of ad-tech outfit PubMatic, which released its second Quarterly Mobile…
Two years ago, Saturday Night Live aired a skit featuring Kenan Thompson and Beck Bennett stranded in the desert and dying of thirst. As Bennett gazes blearily into the distance, a wondrous vision appears. It’s a chipper young man wearing an apron and standing at a counter. He’s holding up an ice-cold yellow smoothie. “Bananamatazz…
On July 24-25, Adweek brought together some of the biggest names in the industry to discuss all things ad tech. NexTech was made possible by our partners Neustar, 84.51, IBM Watson Advertising, Xaxis, Adstream, Adwallet, Conviva, GumGum, Hashtag Labs, Lineate, LiveIntent, Loeb & Loeb, Premion, SRAX and Summit Sync. Check out the best shots from…
Kroger is running a campaign on TikTok that lets users shop for its products within the app. With back-to-school season in full swing, the grocery chain is running a sponsored hashtag challenge, an ad format that brands can use to engage with users by encouraging them to make videos using a branded hashtag. Chipotle, for…
If Ford, Honda or Jeep knew a potential customer stopped at a Burger King on the way home from the dealership, would that help them sell cars? Snapchat thinks so. A new report released by the messaging app highlights how location data can show the trends and relationships between its users and the auto-buying experience….
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