Huw Griffith, CEO of M&C Saatchi North America, has died at age 55. A statement from M&C Saatchi L.A. read: “It is with a heavy heart that M&C Saatchi LA announces the passing of our CEO and Founder, Huw Griffith. A mentor to many, and a beloved friend and colleague, Huw left our world peacefully…
We are excited to share the finalists for Adweek’s first annual Constellation Awards, honoring best-in-class brand-team efforts. Winners will be announced and celebrated during our second annual Brandweek summit in Palm Springs, Calif., Nov. 3-6. The Constellation Awards Ball will be held the evening of Nov. 6. Congratulations to the finalists listed below: AB InBev…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom. This move comes as part of a new initiative and campaign the fast food chain is debuting today called “The Meltdown,” which will feature advertisements in digital content,…
GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.” Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready…
As facial recognition software becomes inescapable in everyday life, the developers behind a new web app-slash-art project want to show people exactly how they look in the eyes of AI–and the revelations are often jarring. The tool, called ImageNet Roulette, detects human faces in any uploaded photo and assign them labels using ImageNet, an academic…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
It’s kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they’ve seen accurately reflects culture, they’re more likely to buy products from the featured brand. A new study by the Alliance for Inclusive and Multicultural Marketing, an arm of the Association of National…
For the fifth year in a row, Apple has been named the country’s most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top 10, in order from Nos….
Just five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it’s acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn’s western headquarters. The company has not announced whether staffing will increase….
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal–which comes on the heels of a $30 million funding round for Innovid, will allow…
This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
Since Rent the Runway’s 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren’t the only ones embracing the…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Top Story: Netflix Snaps Up Seinfeld With Netflix losing…
Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames. That’s at least the premise behind the brand’s latest campaign, which rolls out today. According to Lego, this will be the Danish company’s first global…
The internet, as most of us know by now, tends to blow up over ridiculous things. This is why, in March 2017, the web was abuzz not with actual news like the impeachment of South Korean president Park Geun-hye or the landslide in Addis Ababa, but with the tattoos of Ed Sheeran. Specifically, the Heinz…
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