Model Silently Protests Gucci’s Straitjacket Gown at Milan Fashion Week

Gucci courted controversy at Milan Fashion Week, where its showcase of upcoming spring and summer fashions featured models walking down a moving runway wearing white utilitarian-inspired looks–including a gown reminiscent of a straitjacket. This led model Ayesha Tan-Jones to stage a rare protest on the runway by holding up her palms, on which she’d written…

Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in. On Snapchat, an app that reaches more than 90% of 13- to 24-year-olds in the U.S., it’s not necessarily clear if any of the platform’s…

Amazon Pushes Further Into Healthcare With Amazon Care

Amazon’s long-rumored move into healthcare took a big leap forward on Tuesday with the launch of an employee-focused health service, Amazon Care. According to the Amazon.care website, Amazon Care provides in-app video visits with medical professionals for advice, diagnoses, treatment or referrals; in-app text chat for health advice and answers; in-person treatment at home, in…

WeWork CEO Adam Neumann Is Out After Disastrous IPO Attempt

A week after WeWork postponed its IPO, CEO Adam Neumann has reportedly resigned. However, Neumann will remain in his role as the non-executive chairman of the We Company, the parent company of the shared office company. WeWork vice chairman Sebastian Gunningham and Artie Minson, co-president and chief financial officer, have been promoted to co-CEOs as…

Comscore Pays $5 Million to Settle Securities Fraud Charges

The media measurement and analytics firm Comscore and its former CEO have been charged by the U.S. Securities and Exchange Commission for defrauding investors by overstating company revenue by about $50 million over a two-year period and making false statements about the health of the company. From February 2014 through February 2016, Comscore and its…

After the Thomas Cook Collapse, Dust Settles at Airports and Travel Agents Remain Optimistic

LONDON–The unexpected closure of British travel business Thomas Cook Group, which operated an airline and tour group, brought disarray to airports from England to Mallorca. But at London’s Gatwick Airport, the craziness had largely died down by Tuesday afternoon. Arrivals was busy–but with newly arrived passengers heading to the taxi stand or Gatwick Express train…

How DTC Brands Are Going Green Beyond the Climate Strike

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too. This week–which is also Advertising Week in New York City–will see The Trade Desk’s second-ever branded campaign rolled…

Brazilian Newspaper Articles Become Spotify Tracks for Ford SUV Debut

Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the outlet’s news stories starting as soon as the paper hits the stands each day. The automaker’s sponsorship of the project is part of its promotional push around the Brazilian debut of its new Ford Edge…

Thomas Cook Shuts Down Abruptly, Leaving Thousands of Passengers Stranded

The British global travel group Thomas Cook, which began in 1841, abruptly ceased operations on Sunday due to bankruptcy. According to The Guardian, a statement from the Civil Aviation Authority (CAA) said this resulted in 150,000 travelers being stranded overseas, prompting the largest peacetime repatriation called Operation Matterhorn in order to return passengers back to…

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

American distillers are known for protecting secret recipes and ingredients, but few guardians match the commitment of one Jimmy Russell. The Wild Turkey distillery in Lawrenceburg, Ky., where Russell has overseen the stills for 65 years, has used the same yeast strain since the 1950s. At some point, the thought occurred to Russell that were…

Oracle Wants to Bring Big Data to GIFs

GIFs play a huge role in turning the internet into the weird and wacky place we love, and now, marketers can use them too. Oracle said today that it is partnering with Giphy, the short-form-video search engine that powers reaction videos across platforms like Slack, Twitter and Facebook, among others, with branded content on Giphy’s…

Louis Vuitton Brings Fashion to League of Legends

The League of Legends World Championship 2019–the biggest event in esports–will play out in the global capital of fashion, so it’s fitting that developer Riot Games has linked up with Louis Vuitton to bring some new style to the game. The fashion house has designed a trophy case for the online arena battle multiplayer game’s…

British Shoppers Want Sustainability. Retailers Are Grappling With How to Give It to Them

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Why It’s Easier to Ban E-Cigarettes Than Guns

Walmart took a stance Friday, confirming it will stop selling e-cigarettes and other vaping products. The move comes in the wake of a public health crisis that has made headlines, with reports of extensive lung damage in some users and unknown long-term health effects, coupled with a rise in use by young consumers and potentially…

As the Face of Aging Changes, Getty Images Launches Photo Series to Combat Stereotypes

Good stock photography should be universally recognizable–but that hasn’t always been the case when it comes to accurately depicting modern society. Over the past few years, Getty Images has embarked on several projects to better reflect what the world looks like. In 2015, Getty launched a collection of stock photography that gave masculinity a modern…

Climate Activism Requires More Than Just Sustainability Statements From Brands

This summer I kayaked an Alaskan lake where, just a few years ago, a glacier covered the landscape. Alaska, now the fastest warming state in the country, shows the dramatic ravages of a warming planet. The experience, both breathtaking and heartbreaking, became my climate story. Everyone has a climate story, whether they know it or…

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of this trend? According to new data from market research firm Lab42, most renters are Gen Zers and millennials looking to make practical choices. The most common reason for renting…

The Road to Brandweek: Sephora’s Deborah Yeh on Navigating ‘Insta-Judgment’ Culture

Beauty is a big business. In 2017, according to Orbis Research, the global cosmetics market was worth a whopping $532.43 billion, and by 2023 that number is expected to climb to over $800 billion. Sephora, the beauty retailer that carries more than 250 brands with over 2,500 stores worldwide, sits at the forefront of the…

How Downton Abbey’s Score Became One of Its Most Powerful Brand Assets

As soon as the credits rolled on the final episode of Downton Abbey–the British import period drama that became a smash hit on PBS–there was talk of a follow-up film. Though it took a few years for the movie to get the official go-ahead, the final product lands in theaters stateside this weekend, a little…