For anyone attending the U.S. Open, the tournament has become much bigger than simply watching the tennis matches. Between activations from American Express and all the different food concessions, there’s plenty of action happening off the courts, too. IBM, which helps the U.S. Tennis Association (USTA) power the website and mobile experience for the Open,…
The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…
The Animal Legal Defense Fund has brought a class-action lawsuit against Oregon dairy company Tillamook, alleging that the company engaged in deceptive marketing practices by conveying its products as being supplied by small, family farms. The complaint, filed in the Circuit Court of the State of Oregon on Aug. 19 on behalf of several residents…
Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter McGuinness would be promoted to the role of president. Hamdi Ulukaya, Chobani’s founder and CEO, said McGuinness’s promotion reflects the sort of…
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network’s iProspect. The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its “continued growth strategy for the U.S.”…
When Virgin Voyage’s first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin Voyage site, “sustainability” is given its own page, saying the company aims “to minimize environmental impacts, establish responsible supply chains, promote thriving local…
Attendees of the U.S. Open–the sole Grand Slam tournament to take place stateside–know that tennis is hardly the only attraction at the event. During the two-week-long tournament, the Billie Jean King National Tennis Center in New York is transformed with pop-up restaurants and tennis-specific shops, plus a bevy of brand activations throughout the complex. American…
Thanks to the advent of ad tech, fine-grained audience targeting is easier than ever before–and now it’s coming for local TV. Hudson MX, an ad-tech outfit focused on addressing local broadcasters, announced that it would partner with analytics provider Comscore to bring its targeting tech to the local market. Media buyers can plug Comscore’s data…
Twitter has let media buyers promote iffy content, including state-sponsored propaganda, overt white supremacy and obvious scams, in the past, but clinical references to women’s bodies apparently won’t get through. Per a recent tweet by New York Times contributor Jennifer Gunter, the platform refused to let her publisher run any ads with the word “vagina”…
Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent. “We can’t continue to hire talent in silos for…
Spiked seltzer–also known as hard sparkling water–is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage conversation. But alcohol isn’t the only unexpected infusion seltzer has been getting recently. Phocus is a caffeinated sparkling water that offers consumers a non-coffee, non-soda beverage option to get…
Bob Purcell is a successful consultant, a Massachusetts transplant who’s quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the East Coast when, between 1986 and 1994, he was the chief marketer for Dunkin’ Donuts. And if you ask Purcell about his Dunkin’ Donuts days,…
TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in…
For the benefit of those unfamiliar with the phrase (and it can’t be many), “Sorry, Charlie” roughly translates to: Tough luck, bro. Urban Dictionary defines it as: “A lack of sympathy. A form of ‘get over it.'” Today’s kids might not trot out “Sorry, Charlie” as much as the youth of the 1960s did, but…
While some brand mascots feel timeless, many can’t weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline. Crestline analyzed brand recognition by generation among 82 mascots and found that brand symbols like Vlasic Pickles’ stork, Travelocity’s gnome and Snuggle’s teddy bear are far less recognizable among…
Taylor Swift’s latest album, “Lover,” has debuted to much fanfare all over the world. In Toronto, one song in particular is standing out because of its relationship with the Regent Park School of Music (RPSM), a nonprofit institution that provides subsidized musical education to kids of all ages throughout the city. Swift’s song “It’s Nice…
Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is tomorrow, the earliest the coffee treat has ever debuted). Not to be outdone by the Seattle caffeine behemoth, Dairy Queen is…
Johnson & Johnson is being asked to pay $572 million in damages by the state of Oklahoma after a verdict was issued in Cleveland County district court on Monday afternoon that held the company liable for the state’s ongoing opioid crisis. The pharmaceuticals and consumer-packaged goods manufacturer owns several health and beauty brands, including Tylenol,…
When HBO partnered with the studio behind Sesame Street in 2015 to relocate Bert and Ernie to the premium cable network, the plan raised some eyebrows. Why was HBO, famous for its decidedly kid-unfriendly programming like Game of Thrones, interested in a cast of colorful Muppets? Four years later, that deal is looking better and…
The state of New York is putting the future of its license plate in the hands of its own residents. Gov. Andrew M. Cuomo recently announced his plans to let New Yorkers choose what the state’s next license plate will look like. Online, residents can choose from one of five designs, all of which include…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
