Oct
17
AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors
Posted in: UncategorizedAdFin, a company that tried to help the Association of National Advertisers and consultancies like Accenture and PwC illuminate the murky depths of programmatic dealings, has closed. The company attempted to audit the often-complicated programmatic supply chain by benchmarking programmatic spend of ad agencies and its ad-tech partners, then making this available to marketers. However,…
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