Deutsch has been named creative agency of record for Behr Paint Company following a competitive review. The appointment ends Behr’s relationship with Minneapolis-based Peterson Milla Hooks (PMH). Moving forward, Deutsch’s Los Angeles office will handle business intelligence, strategy, creative, digital and production work for the paint company. “Our industry and the way people shop for…
Los Angeles Rams quarterback Jared Goff might not have any endorsement deals with Bird scooters, but his cartoonish digital likeness does–the digital Goff recently appeared with the company’s latest Bird One model in an Instagram post to boost its launch. The avatar was created by Bitmoji rival Genies for its new talent firm, Avatar Agency,…
Executives from many of the United States’s largest corporations and companies have signed a letter to the U.S. Senate urging the governing body to take legislative action on gun control. The letter, obtained by the New York Times, cites the recent mass shootings in Dayton, Ohio, El Paso and West Texas, as well as instances…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Story: Despite GDPR, Programmatic Advertising Is Still…
With 50 years of airtime under their belt, the muppets of Sesame Street have seen it all–which is probably why Farmers Insurance tapped some of the show’s OG characters to star in its latest ads, all of which remind viewers that the 91-year-old company has been around long enough to know how to handle even…
Today’s brand-safety toolkits are keeping valuable ad dollars from reaching gay-centric news sites. According to a new report from the ad-verification firm Cheq, nearly three-quarters of the articles across LGBT-friendly news sites, like The Advocate and the U.K.-based PinkNews, are flagged as brand-unsafe and potentially pornographic. Out of the 225 articles inspected over the course…
At Adweek, we know a thing or two about lists. But our lists–Adweek 50, Brand Genius, The Hot List, Media Agency of the Year, etc.–rarely put you, our reader, at the center of deciding which companies are the best of the best. This year, we introduced our Best on Tech awards to remedy this, highlighting…
Last September, in the wake of news that the now-defunct Cambridge Analytica had harvested the personal data of millions of Facebook members without their consent and then deployed it for shady political purposes, Mark Zuckerberg found himself beneath the hot lights of a Congressional hearing. Looking uncomfortable in his navy blue suit, sometimes stammering his…
With a loyalty program that will soon reach 100 million guests, Hilton Worldwide is doubling down on its message to customers, asking them to skip the middleman and book their stays directly with hotels. Online travel agencies (OTAs) like Expedia and Hotels.com make up a sizable portion of the booking industry, and often have more…
The ad-retargeting outfit AdRoll has rebranded as NextRoll, a tweak CEO Toby Gabriner said better encapsulates its new focus on marketing technology and data. To go with the name change, announced today, the company also revealed a new software-as-a-service offering that will allow more companies to bring NextRoll’s first-, second- and third-party data assets under…
The Atlantic’s creative and consulting division has acquired Faire Design, a strategic design firm founded by Kate Watts, former U.S. president of Huge. As part of the acquisition, Watts will now become president of Atlantic 57, the in-house offering that The Atlantic started six years ago to provide brands and organizations with expertise around audience…
Glossier is the poster child for organic growth. Founded in 2014, the beauty brand was originally a spinoff of the popular beauty website Into the Gloss, known for its Top Shelfie interviews that ask women–from stylists and editors to actresses–to spill the details about their makeup, hair and skincare routines. In its earliest days, the…
Samsung has found a curious yet amusing way to show off some of the features of its Galaxy Note 10 smartphone, which made its debut last month. In a campaign created by BBH New York, a young woman has an epiphany after stumbling across some alpacas for sale. With help from her trusty Galaxy Note…
The ad-tech giant Index Exchange has revealed a suite of changes meant to bring some much-needed transparency to the marketplace. The offerings include buy- and sell-side auditing tools, as well as small tweaks to the auction process to keep buyers from overspending. These rollouts go hand-in-hand with the company’s recent adoption of sellers.json and SupplyChain…
Cleve Gibbon is joining Wunderman Thompson as chief technology officer in North America. His appointment marks the latest in a string of leadership shakeups at the agency, which was formed last year following WPP’s merger of J. Walter Thompson and Wunderman. In his new role, Gibbon will continue to serve as chief marketing technology officer…
One of the benefits of being part of an independent agency–or any agency, for that matter–is the opportunity to become a shareholder. Whether shares are earned, gifted or bought, when growth happens, a piece of ownership means getting part of the windfall. While Kansas City independent Barkley found the benefit of shares in the company…
Twenty years ago, a store called Bop opened its doors in Madison, Wis. Store founder Martha Graettinger thought the city’s residents–in particular, the students at the nearby University of Wisconsin, many of whom hailed from major metropolitan areas and outside the Midwest–were in need of a contemporary fashion boutique, according to The Badger Herald. The…
One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore. The Neibolt House, constructed on a Los Angeles street corner, was an immersive experience where people could be guided through the twists, turns and…
Every year, during the dog days of summer, thousands of New Yorkers and visitors from around the world head to the Billie Jean King National Tennis Center in Queens for America’s sole Grand Slam tournament: the U.S. Open. As part of the buildup to this two-week event, posters and advertisements are splashed across the city’s…
Music and running go hand-in-hand. Maybe it’s the noise to drown out the labored breathing or the upbeat music that allows you to push past the resistance in your head. Either way, putting sneakers on concrete is easier with headphones. Anyone who makes running a consistent part of their workout has a playlist, station or…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
