Hasta La Creative!

GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and “assist in developing their audience planning and media strategies accordingly.” Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready…

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

For the fifth year in a row, Apple has been named the country’s most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top 10, in order from Nos….

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Since Rent the Runway’s 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren’t the only ones embracing the…

Give a kid some Lego bricks, and chances are they’ll use their imagination to concoct a far-fetched creation like a firefighter using an elephant’s trunk to put out some flames. That’s at least the premise behind the brand’s latest campaign, which rolls out today. According to Lego, this will be the Danish company’s first global…

As Brexit looms nearer–as of now, the United Kingdom’s departure from the European Union is still set for Oct. 31–economists and executives continue to present an uncertain forecast for the country’s business future. The Institute of Directors (IoD), a long-running organization for senior U.K. business leaders, published a new survey this week that calls Brexit…

Leaders from around the globe will convene in New York next week with U.N. Secretary-General Ant?nio Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the…