Getting dozens of celebrities to meet in the same room at the same time isn’t easy. It typically takes an event with the promise of the industry’s most prestigious trophies–the Oscars or the Emmys. Or a really good cause. In 2008, an hour-long telethon dedicated to raising funds for cancer research hosted by Stand Up…
Mass communication is Chrissy Teigen’s lifeblood, with Twitter being her favorite platform (and sometimes weapon) of choice. But the road to social media superstardom has had its potholes, like her July leak of the full premiere episode instead of a brief clip of NBC’s competition show Bring the Funny. In her patented self-deprecating style, she…
Visit Palm Springs and you’ll find stars of all kinds–be they luminous points in the dark night sky or classic haunts and hotels that radiate glimmers of Ol’ Blue Eyes and his Rat Pack crew. This week, California’s desert oasis will shine even brighter, as 700 marketing stars gather for our second annual Brandweek summit,…
Kasseem “Swizz Beatz” Dean is sitting in his favorite spot in the house, the left corner of a soft gray sofa, flanked by a bronze Nick Cave sculpture covered in buttons. Behind him is a black-and-white photo triptych conjuring the past, present and future. In another room, his wife, the singer Alicia Keys, trades “I…
The surf report is becoming a temporary, pseudo-flight tracker in a new campaign for Alaska Airlines. In a data-driven bid to encourage more spontaneous and passion-fueled travel to Hawaii, the airline has partnered with the forecasting site Surfline to let the ocean dictate its fares for last-minute seats. The “Swell Deals” campaign, which runs from…
When Twitter CEO Jack Dorsey announced–in a series of tweets, naturally–that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision that, as Dorsey put it, the reach of political messages should be “earned” rather than…
Barneys New York’s bankruptcy woes have come to an end–and likely, so has the store’s storied history as a standalone retailer. On Oct. 31, a New York State bankruptcy court approved the sale of Barneys New York to Authentic Brands, parent company of brands like Frederick’s of Hollywood and Nine West, and financial services company…
Halloween costumes may not yet be packed away, and jack-0-lanterns are still scattered around stoops across the country, but it’s Nov. 1–and that means retailers are ushering in the holiday season. And with the start of the holiday season (or at the very least, the holiday preseason, for those who won’t acknowledge it until after…
In a lot of ways, brands are just like us–especially when it comes to screwing up. But while we might be able to delete our tone-deaf tweets or cringeworthy emails without much backlash, the stakes are infinitely higher for brands trying to do damage control online. The crisis-monitoring tech company Crisp put out a report…
The Hello Nest Doorbell and Google Nest are allowing users to outfit their homes with the spooky spirit to replace their current doorbell rings. Equipped with four appropriately haunting sounds, trick-or-treaters and unsuspecting guests alike can be greeted by a ravenous monster, a haunting ghost, a creeping vampire, or ghastly witch. No matter what sound…
There are a few reasons that pizza is one of the most popular dishes in the world. Not only is it the culmination of some of the best foods–bread, sauce, and cheese rarely steer you wrong–but its very design encourages sharing with others. Even if the “perfect pizza” looks different for each individual, a decent…
DNA tests no longer seem like something out of a science textbook–and that’s thanks in large part to companies like 23andMe, which have brought DNA test technology into people’s homes, giving them a deeper look at their genetic makeup and ancestry with just a bit of saliva in a tube. But sharing your DNA with…
Americans who live in California, Oregon, Florida and Hawaii appreciate Hershey’s Cookies ‘n’ Creme candy bar. Georgians revel in Twizzlers Strawberry Lemonade Filled Twists. Vermonters fancy Airheads White Mystery. Influenster analyzed the most-reviewed candies–from Reese’s Pieces in Alaska to Brach’s Candy Corn in Oklahoma–on its platform ahead of Halloween, breaking down the data state by…
On Wednesday, Twitter CEO Jack Dorsey took to the platform to let politicians around the world know their money wasn’t good there anymore. “We’ve made the decision to stop all political advertising on Twitter globally,” said Dorsey in a tweet thread. “We believe political message reach should be earned, not bought.” A political message earns…
For a brand with a timeline spanning more than a century, the Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe–including within Citi itself. Ahead of…
At least for Halloween weekend, the Addams Family mansion is on the market–in Brooklyn’s Clinton Hill neighborhood. Booking.com and MGM Studios resurrected the famous 1313 Cemetery Lane abode, where guests can pony up $101 per night to stay in Gomez and Morticia’s iconic home. Visitors spending the night in the 19th-century walk-up that’s been transformed…
For companies tasked with addressing issues of data compliance, the California Consumer Privacy Act has been a moving target. The law, which California hastily passed in June 2018, will govern the way companies collect, use and share consumer data once it goes into effect on Jan. 1. While there was hope that a federal data…
HBO Max, AT&T’s foray into a crowded and competitive streaming television market, will come onto the scene in May 2020, chairman of WarnerMedia entertainment and direct-to-consumer Bob Greenblatt said Tuesday The premiere month, which Greenblatt announced during an HBO Max investor day in Burbank, Calif., means the company will have to play catchup, not just…
Ahead of two days of congressional testimony from Boeing CEO Dennis Muilenburg, Boeing has taken out full-page ads in several newspapers. It’s among the first steps the airline manufacturer has taken to regain the public’s trust after its jet, the Boeing 737 Max 8, crashed twice within the year, killing 346 people and leading to…
With an epidemic of serious, sometimes fatal cases of lung disease, the California Tobacco Control Program felt the need to educate the public on vaping through a new campaign. It’s not hard to understand the sense of urgency. According to the CDC, which the CTCP worked closely with to ensure its information on the issue…
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