Delta Air Lines will become the first major airline to give a keynote at the Consumer Electronics Show, but it isn’t the first travel brand to make waves at the annual tech dog-and-pony exhibition in Las Vegas. In 2017, Carnival Corporation’s CEO Arnold Donald unveiled the Ocean Medallion, a tiny, coin-like wearable device that connects…
Starting in February, U-Haul will become the first major company in the transportation and material moving industry to bar nicotine users from employment in 21 states. The new policy will impact applicants in the following states: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Pennsylvania, Texas, Utah, Vermont,…
Since its inception in 2009, Uber has been synonymous with the sharing economy, both the good (easy access to a ride) and the bad (worker exploitation). In the past decade, Uber has grown beyond ride-sharing into food delivery with Uber Eats, cargo and shipping with Uber Freight–and in the next five years, it’s aiming for…
The evolution of influencer marketing from a little-understood fad to a legitimate business practice has spurred the emergence of a major sector in marketing–and all the cash that comes along with it. That’s particularly true in the United States, where influencer marketing was expected to be worth $6.5 billion by the end of 2019 (compared…
Pepsi is kicking off 2020 with a new tagline that encourages consumers to tune out the haters and live life unapologetically. The soft drink brand has debuted “That’s What I Like,” which will appear in ads for Pepsi, Diet Pepsi and Pepsi Zero Sugar indefinitely, beginning with five national TV spots. “That’s What I Like”…
David Stern, former National Basketball League commissioner who ushered the league into its modern era, died today from complications arising from a brain hemorrhage on Dec. 12, the league announced shortly after his passing. He was 77 years old. Stern, a former antitrust lawyer, took over the NBA in 1984, transforming it into a multi-billion-dollar…
With just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film “The Last Mile” will run on three screens in New York’s epicenter during New Year’s Eve festivities. Additionally, it will air on NBC,…
Instagram continues to add new tools to its Checkout feature, which is still in closed beta. In October, the company started testing an augmented reality shopping experience with select brands, including Ray-Ban and Warby Parker, and now, it’s testing promotional emails that encourage users to shop from brands and check out on Instagram. There are…
It’s easy to hate on brands. Today’s mega corporations probably send their labor offshore, while likely paying seven-figure salaries to top executives and booking untold millions in profits. And when those corporations make a mistake, lambasting them becomes a kind of sport for the rest of us. Frankly, why shouldn’t it? Nowadays, companies employ entire…
The 2010s may well be remembered as the decade that fashion became fast, when retailers quickly flipped styles from the catwalk to the clothing rack. In 2010, Amazon Prime had fewer than 25 million subscribers, and H&M didn’t operate an ecommerce website in the U.S. European favorites like Mango and Zara were beginning to make…
Despite more than half a year of turmoil, Hong Kong is expected to see more arrivals in 2019 than any other city in the world. That’s according to Euromonitor International, which released its annual review of the world’s top 100 cities by arrivals. Since March, pro-democracy protestors have swarmed Hong Kong’s streets, primarily on the…
Major advertisers are still spending big on traditional TV. The 10 biggest advertisers spent nearly $10 billion on television ads this year combined, and more than 2,000 companies made national TV part of their media mixes for the first time, according to an analysis of TV trends from the advertising intelligence platform MediaRadar. According to…
Click here to read more. Sure, you read Adweek (and maybe a few of those other business pubs), but do you really pay attention? How many of 2019’s top branding and marketing stories can you remember? Well, it’s time to find out by taking our year-end quiz. All of the questions come from Adweek’s coverage…
This was the year of apparel companies entering esports. The brands that have long been synonymous with top athletes are moving into the next generation of competition. The Nike swoosh felt natural on the chests of the League of Legends world champions, Adidas signed a deal with Fortnite streamer Tyler “Ninja” Blevins, and Puma are…
DieHard, the Sears brand famous for its car batteries, is set to be sold to Advance Auto Parts in a $200 million deal that’s expected to close today. Calling DieHard an “iconic American brand” with the “highest brand awareness and regard of any automotive battery brand in North America,” Advance Auto Parts president and CEO…
Adweek’s third and final roundup of 2019 agency holiday cards includes an interactive emoji game, an agency’s take on Stranger Things and a doormat named Marcel. Here are the links to the rest of our roundups: Agency Holiday Cards 2019: A Batch of Our Favorite Creative Season’s Greetings So Far Agency Holiday Cards 2019, Part…
Troubled Forever 21 is bringing on Marisa Thalberg, Taco Bell’s former global chief brand officer, for a short-term project to revitalize the fast fashion retailer’s brand, the company announced on Monday. While at Taco Bell, Thalberg previously worked with Forever 21 in 2017 when the two companies collaborated on an apparel line, the Forever 21…
Consumer demand for skincare is growing faster than for its fellow beauty category, makeup. Between January and October 2019, sales of skincare products in the U.S. climbed 3% to reach $4.6 billion, according to market research firm the NPD Group. Meanwhile, makeup sales dropped 7%, generating $5.9 billion during the same time period. “[Skincare] has…
A recent poll of 2,000 people commissioned by U.K. brand Beyond the Box revealed that 62% of consumers now believe the holiday season is bad for the planet. That’s a big number, and yet not an altogether unexpected one. Not only are concerns about environmental issues like climate change on the rise, but the holidays…
Advoc8, a Washington, D.C. experiential and creative agency which was named one of Adweek’s Fastest Growing Agencies based on its growth from its 2016 launch through 2018, has gone through a round of layoffs impacting around 25% of its staff, which it characterizes as a restructuring. Advoc8 declined to comment or answer questions aside from…
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