Apr 07

P&G Teamed Up With TikTok Star Charli D’Amelio to Create a Dance Challenge for Social Distancing

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If marketers want to reach a Gen Z audience, there’s no better platform than TikTok. The video-sharing app, which is rapidly growing in popularity (as of the end of 2019, it had been downloaded 1.5 billion times), is a chock full of younger users: 41% of those on the app are between the ages of…

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