As cases of Covid-19 gradually decline in New York and the state continues reopening, Gov. Andrew Cuomo is urging the rest of America to wear masks if they want to avoid spreading the virus. With help from the Ad Council, TBWAChiatDay New York, director Kathryn Bigelow and producer Jane Rosenthal, Cuomo has pulled together eight…
Whether you’ve been wrangling small children while juggling endless client calls, have lost your job, or are just sick of an endlessly negative news cycle, chances are good you could do with letting off a little steam. Iceland’s tourism board has spotted an opportunity to market itself as a destination where you can do just…
Thanks to Razor, a number of brands are about to get a lot more mobile. The company, famous for its non-electric scooters, is rolling out its first-ever branded products created in collaboration with Sharpie, Takis, AriZona Beverages and Sriracha. Each scooter is designed to reflect the logo, brand identity and hues associated with its respective…
Founded in Wichita, Kansas, in 1921, White Castle lays a legitimate claim to being the oldest restaurant chain in the United States. You might assume that a 99-year-old burger joint that’s been prosperously making sliders since the Harding administration wouldn’t need to innovate very often, much less be at the cutting edge of any sort…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Just Made the Definitive Ad About Working From Home,…
On Monday night, Ford officially revealed its highly anticipated Bronco brand, consisting of three new vehicles, each capable of being taken off-road into the proverbial wilderness, should drivers choose. The Bronco may be best remembered as the vehicle from perhaps the most infamous car chase in history: when O.J. Simpson sat in the back of…
Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape. Given the decline of traditional TV and the acceleration of streaming, which has been further spurred by the coronavirus pandemic, the deal will look to create an omnichannel ad…
A new “collaborative zine” from Nike Japan is putting a tech spin on coloring book pages. The shoe giant’s latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in…
Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, “questionable” stock option practices, equal pay violations…
For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z…
Shein has come under fire for selling a necklace featuring a swastika pendant. The fast fashion ecommerce retailer is best known for knockoff products and impossibly low prices–case in point, the necklace in question costs $2.50. On Thursday, images of the necklace, which features a gold swastika pendant on a gold chain, started circulating on…
Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….
There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that…
Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer…
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday…
Even without the googly eyes of some of its sister automatons, Badger Technologies’ PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company’s roster of automated retail workers and its first foray into the…
A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is…
How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will…
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