Hasta La Creative!

Key insight: Fashion and interior design are linked by storytelling and self-expression. With large swaths of the U.S. still hunkered down at home, Lowe’s is teaming with leading fashion designers Jason Wu, Christian Siriano and Rebecca Minkoff to bring New York Fashion Week from the catwalks into the home. The collaboration is among chief brand…

Key Insight: Advertisers, agencies, networks and platforms have an appetite for a single point of measurement across all video. Nielsen is elevating one of its longtime executives to a new position, head of audience measurement, in an effort to better position the company to crack the measurement unification code. Scott Brown, who formerly served as…

Disney Ad Sales is teaming up with marketing firm Translation for a multiyear partnership designed to help brands reach diverse audiences with culturally relevant advertising. Rita Ferro, president of advertising sales and partnerships at Disney, and Translation founder and CEO Steve Stoute wrote about the partnership in an open letter, titled It’s Time: What’s Possible…

Advertising campaigns and candidates during an election season can often be complicated (and divisive), but marketing election coverage itself may leave some more room for creativity. In new ads, CNN is employing characters from classic political cartoons to help promote its live political coverage. In spots promoting the cable network’s coverage of events like the…

Two years ago, shortly after the Howard Hughes Corporation cut the ribbon on Manhattan’s revamped Pier 17, a multi-story dining and entertainment complex built over the water, it announced that its 1.5-acre rooftop would host summer concerts. But earlier this month, with concerts verboten thanks to Covid-19, management came up with a new use. It’s…

U.K.-based consumer goods giant Reckitt Benckiser has concluded a review of its U.S. media business by appointing Publicis Groupe’s Zenith and Omnicom Media Group’s Hearts & Science as its media agency partners. The appointment followed a review that included six agencies across major holding companies, according to a Reckitt Benckiser spokesperson. Zenith retained the majority…

Of the business sectors most impacted by the pandemic, casual dining remains one of the hardest hit. And recent quarterly earnings indicate it’s still a long road back to normal. While its better positioned fast food brethren–many of which entered the pandemic already equipped for the new normal with drive-thrus and delivery–indicated that operations were…

After the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers–people who were hit especially hard by the closure of bars and restaurants. But as often happens, that kind of support slowed down as the months dragged on. There are still…

In an era in which facial recognition has made it easy for law enforcement and other organizations to search someone’s identity based on their face alone, the question of when it’s appropriate to share identifiable photos of protesters and activists publicly has become a flashpoint on social media. A German startup called Brighter AI is…

2020 has threatened to undo me. Prior to the pandemic, I was confident in my naturally empathetic leadership approach, managing 10 employees and 10 clients. But I also knew when to stand my ground. Strong and soft. I began repeating this mantra when the business impact of the Covid-19 crisis began to take shape. March…