Sep
23
Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
Posted in: UncategorizedToday, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held…
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