The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount’s…
THE AD: “At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. “At 14, she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to…
Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist to headline a Super Bowl halftime show. At Super Bowl 59, the Compton rapper performed a slew of hits and deep cuts like “Humble,” “DNA,” “squabble up,” “Not Like Us,” and more. He was also accompanied by special guests like Samuel…
Kanye West has never been easy to figure out, even before he became radioactive goods following antisemitic rantings on social media in 2022 and an appearance on Alex Jones’ show InfoWars in which he announced, “I like Hitler.” Over the years, the multiplatinum-selling rapper has also dined with white nationalist Nick Fuentes, announced that George…
So! We’re less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that’ll show up across all the different casts. If something crazy happens (Will Travis propose to…
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women’s flag football at the center of their latest…
The Kansas City Chiefs aren’t the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world’s biggest stage before Fox’s inaugural IndyCar season, which airs on the network on…
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…
Dan Schachner never expected to become the Puppy Bowl’s answer to Jeff Probst. “I go from year to year, and always feel that I’m learning as I go,” he tells ADWEEK about his 14-year run as the referee–and human face–of Animal Planet’s beloved canine sports extravaganza. “I think I’ve grown into the role, and I…
A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that…
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. “It seemed like it’s the right time to go…
WOWT anchor John Knicely has announced his retirement after more than 50 years in television. After what the station described as a “stellar career,” Knicely will say goodbye on Wednesday, March 12. He recently celebrated 50 years of working in television. Forty of those years were with the Omaha NBC affiliate. “Congratulations to John on…
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After Jon Steinlauf’s surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader … or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert “Bobby” Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company’s full portfolio for…
The numbers $5.08 billion — Fox’s total quarterly revenues, up $844 million or 20%. $388 million — Fox’s quarterly net income, up from $115 million year over year. $8 million — The number Fox received for more than 10 Super Bowl ads this year. 21% — The increase in advertising revenues due to higher political…
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Glen Powell is going on a joyride, hijacking a truck, and putting the pedal to the metal. In the first teaser for Ram’s upcoming Super Bowl 59 ad, the red-hot Hollywood actor sets up a testosterone-charged retelling of The Three Bears fairy tale and dons a flowing blonde wig for the Stellantis brand. He’s…Goldilocks? Apparently…
Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and…
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