Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and directed by Academy Award-winning director Edward Berger, takes viewers inside a World War II-era submarine which has been attacked by enemy warships. Through the eyes…
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn’t want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. “Welcome to the Underworld,” created by brand studio Unentitled, which opened this year,…
Days out from the inaugural event, Blackweek’s organizers already have a long-term vision. “We want this to be the Black Davos,” Walter T. Geer III, Blackweek co-founder and VML’s chief creative officer (CCO) of Innovation for North America, told ADWEEK. From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Ugg…
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris campaign and outside Democratic groups have spent $820.4 million on paid media, according to a new report from advertising intelligence and analytics…
Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He’ll take on additional management responsibilities in the new role, which includes overseeing the station’s day-to-day operations across departments, when gm Johnny Green is in New York. Former WBZ president and general manager Justin…
With Election Day getting closer and closer, both presidential campaigns are stepping up their media game. Here’s TVNewser’s round-up of where you can expect to see former President Donald Trump and his running mate J.D. Vance sitting for interviews this week. (All times ET.) Click here to see the TV schedules for their Democratic rivals…
Two general managers are retiring from Gray Media. Laura Long is retiring as the general manager of KNOE in Monroe, Louisiana effective October 4, 2024. In Sherman, Texas, Rick Dean will retire as the general manager of KXII effective December 31, 2024. Long began her television career 35 years ago in Monroe, after earning a…
Happy Friday to all who celebrate! In this week’s news I didn’t write up for one reason or another, we see a couple of political stories where a local journalist asks the hard questions and a longtime Tampa journalist dies after a battle with Parkinson’s. Let’s do the thing: Will Jones, a reporter with Michigan’s…
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that includes a partnership with Netflix. “Unstoppable Dreams,” created by independent agency RPA, is narrated by actor and professional wrestler John Cena, a longtime partner of the brand. It shows footage of Ayrton Senna – who…
Though there’s evidence that dating apps are turning off younger users, that hasn’t stopped new brands from entering the game. Amid an era of “dating app fatigue,” a wave of challengers are targeting Gen Z and Millennial users with promises to help solve toxic dating behaviors or facilitate alternative relationship models. Some say they’re not…
It’s a new era for the NBA, and its marketing is reflecting that. We’re still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that comprise Kia NBA Tip-Off 2024, but players have reported to training camp and preseason and international exhibitions in…
WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn’t come to the decision lightly, but her husband got a job in Ohio awhile ago and she said she “just wasn’t ready” to leave then,…
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC’s owned local TV stations will be let go. No programming will be impacted, and no entire teams will be eliminated, but the company is making the changes to be “sustainable,…
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family’s consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer’s father, received an automated Google alert that an AI…
This is TVNewser’s basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts. On the other hand,…
An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging people to pass their boots down through generations. With agency Wieden+Kennedy New York, Red Wing has created a sewn-in ‘will’ for Heritage…
When faced with boredom, many people’s first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by London agency Pablo, personifies Dr Pepper as a medical doctor with a soda can for a head. This doctor’s cure is to…
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused certification that would allow environmentally conscious consumers to put their dollars toward brands that have made a commitment to reduce and offset their carbon emissions. Now,…
Happy Friday to all who celebrate! In this week’s edition of stories we didn’t write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a former local anchor is making his name in anime. In the spirit of never making ‘Fetch’ a thing,…
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. “After much reflection, I have made the difficult decision to leave OpenAI,” Murati wrote in a memo to staff, which she also shared on X. “There’s never an ideal…
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