Wavemaker U.K.’s chief growth officer Mu Ali left the media business after two-and-a-half years. Ali, who joined the WPP media agency at the start of 2019 from Publicis Media, where he was business development director, left on June 2. He posted a message to Linkedin thanking colleagues, including chief operating officer Anna Hickey and U.K….
Accenture Interactive acquired the Kuala Lumpur- and Singapore-based agency Entropia to expand its offering in experience-led services. The acquisition of the five-year-old agency, which employs more than 210 people, develops branded digital experiences to meet the growth of Southeast Asia’s digital economy, explained Divyesh Vithlani, Southeast Asia market unit lead for Accenture, in a statement….
Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company’s mission to diversify its talent base with more people of color, and while the progress has been slow, it’s also been steady. Overall, there has been a 5.5% in diverse talent versus last year, bringing its American total…
British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…
Autovia, the Dennis Publishing-owned automotive content and commerce business, has recruited former Amazon Prime marketer Dan Daly as marketing director. The appointment will see Daly made responsible for building the profile and partnerships of the content and commerce business which aims to deliver automotive intelligence and advice to car buyers. It also supplies car dealers…
Global sports apparel brand Nike released a new installment of its global “Play New” campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. The campaign, led by Wieden + Kennedy, began in May in a bid to encourage people to try new…
From “Can we hug?” to “How to talk to people,” this last year has left many people confused and asking questions. As the U.K. aims to reopen for the summer following Covid-19 restrictions and people begin to socialize once again, Google released a campaign to showcase what users have been searching for recently. The “What…
Credit card brand American Express wants to showcase to U.K. customers the benefits of living life using its Gold card while also promoting its partnership with delivery service Deliveroo. Created by Dentsu McGarryBowen (DenstuMD), the “What Do You Want” campaign to promote the Preferred Rewards Gold Card shows how using it can benefit people who…
Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record. The appointment of Wheelhouse Labs has two primary goals: to embed the brand further into popular culture and combat stereotypes of cannabis fans in the media landscape….
As summer returns to the U.K., so too will one of America’s biggest fast food chains. Wendy’s–the one with the logo featuring a red-headed girl in pigtails and a blue dress–which re-enters the market after shuttering its stores in Britain more than 20 years ago. The world’s third-largest burger chain (and now second-largest in the…
Ice cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand’s biggest sales season, the effort features three videos under the tagline, “Melt Your Mouth’s Mind,” that “articulate this playful, fun weird little moment” when consumers eat…
Everyone is dusting off their resumes. As the economy and marketing budgets begin to return amid loosening Covid restrictions, the frenzy to hire talent is booming as shops restructure their rosters to adapt. And you may be surprised where a lot of that talent is going. Although this hiring bonanza impacts traditional holding companies and…
Twitter is experimenting with ways to monetize Fleets, the Snapchat-like disappearing tweets it introduced last November. The social network said Tuesday that it will begin testing Fleet ads, which are full-screen vertical ads–the very first on Twitter–to appear between Fleets. The potential audience size for these new ad units is unclear, as Twitter would not…
The pandemic changed consumer behavior, sending people online and into the ecommerce world. To address this massive shift that was already in the making, Horizon Media company Night Market has announced the second year of its advertising upfront dedicated to online shopping, eCommFronts. Night Market will host “eCommFronts 2021: Winning the Digital Aisle” June 22-23,…
Sexual wellbeing brand Durex began a survey on how to better understand and support the U.K.’s LGBTQ+ community as it launches an awareness campaign. The “#MySexMyWay” survey will be supported by a campaign from Havas London with the aim to drive audiences to it on the campaign platform that also includes areas focused on sex…
Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing…
Here’s a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John’s taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range. The “Papa X Cheddar”…
To celebrate the re-opening of cultural venues across France, children’s modeling clay brand Play-Doh has partnered with the Museum of Modern Art in Paris to promote and celebrate creativity within families. Celebrating its 65th anniversary year, the Hasbro-owned brand will partner with the Parisian museum in a campaign created by Brand Station to encourage more…
Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Adweek has learned that Britain’s largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to…
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Of course not, because those snacks don’t grow on trees. And that’s the point of a new campaign from Alpha Foods, which has created seed…
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