Ascential’s 2021 Cannes Lions International Festival of Creativity, which will take place virtually for the second year in a row, received 29,074 award entries from 90 countries covering a two-year period after 2020’s festival organizers canceled giving out awards because of the Covid-19 pandemic. Despite the resumption in judging ad work, the entry numbers are…
Nick Farnhill, founder and chief executive of Publicis.Poke, is leaving the agency after 20 years. John Hadfield, CEO of Bartle Bogle Hegarty Singapore, will move from the fellow Publicis Groupe agency to replace Farnhill. Hadfield has been CEO of BBH Singapore for the past 11 years and was previously managing director at BBH London. Farnhill…
Beer brand Stella Artois has entered the metaverse, the virtual shared space in which people can interact with online experiences, with a horse racing partnership like never before. Partnering with digital horse racing platform Zed Run, AB InBev is running the U.K. initiative with the creation of a 3D racetrack through which online players can…
With sustainable fashion on the rise, non-profit H&M Foundation has created a twist on the traditional fashion collection to showcase an eco-friendly future for the industry. “The Billion Dollar Collection” is a virtual fashion collection, but instead of showcasing the latest clothing styles, each garment represents a start-up that could help make fashion more sustainable…
The Daily Show With Trevor Noah will get a brand facelift this fall. Before that, though, the Comedy Central late-night show is taking an extended break. When The Daily Show returns on Sept. 13, it will have a new look and feel, the network said Tuesday. But the series, which has been filmed and produced…
Subscription-based sports website The Athletic has begun an eye-catching engagement drive around the Uefa Euro 2020 tournament that aims to support the England team, from flying planes over its training ground with insights to their first competitor to releasing racing pigeons with match tips. To highlight its deep knowledge and tactical analysis, the site has…
There’s no instruction manual to follow for the country’s reopening after more than a year of Covid-19 lockdowns. But thanks to Recess, a sparkling CBD drink, there is a cheeky zine to help people navigate the post-pandemic landscape. “The Recess Guide to Re-Entering Society,” the brand’s first media venture, launches today with a mix of…
One of the most important elements of Cannes Lion, the annual advertising festival that usually takes place in the south of France, is the opportunity it offers the international mixture of people to catch up or make new acquaintances. That it has not run for two years, for that reason alone, it is a genuine…
Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the…
As TBWA Worldwide has increased the number of strategists/planners companywide by 34% over the past four years, the agency is entering what it calls phase three of their multi-year plan to commit to a “disruptive” future. “We believe better inputs–knowledge, data points, cultural strategy–are the fuel for better creative ideas and output, and by investing…
When the customer is always right, perhaps that customer thinks the vendor doesn’t notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald’s menu items, annoying indecision, screaming children and counting out a…
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC’s campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to…
Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015. Soon they’ll have help in the form of officially licensed patterns and supplies from Lion Brand Yarn Company. It’s still a DIY undertaking, but it comes with instructions–and yes, of course,…
AMV BBDO’s work on the Libress/Bodyform campaign #WombPainStories continues its award-winning run after the agency was named Agency of the Year at The One Show, which was held virtually on Wednesday as part of the organization’s event, Creative Week. The campaign, created by AMV BBDO, followed up its success at D&AD, where it took the…
In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services. Mettle, a part of the Natwest Group, offers a free, mobile-only business account to small and independent companies. The first campaign to promote the brand was created…
Digital marketing agency Croud is set to go on a merger and acquisitions (M&A) hunt with the appointment of Amit Khanna, an investment professional and corporate lawyer, to lead the expansion plan. The 10-year-old business, led by co-founder and chief executive Luke Smith, received a minority investment of $42 million (30 million pounds) in November…
With its pitch win and appointment by BMW Group to support its digital marketing communications, Looping Group, a German communications and production company with offices in Berlin, Hamburg and Munich, has expanded into London. The opening follows BMW’s decision in April to form a specialized agency unit, The Game Group, as it streamlined its agency…
A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and…
After discovering that 62% of menstruators under 40 have apologized for their periods or period symptoms, period relief brand Midol launched the “No Apologies. Period.” spot in an effort to change negative period vernacular. Top line Midol’s “No Apologies. Period.” ad features people of all ages, genders and ethnicities speaking about times they felt pressured…
Father’s Day is coming soon, and it’s always a good time to reflect on the joys of parenthood. Like lack of sleep. And constant noise. On that note, three-time dad and Aviation Gin owner Ryan Reynolds today unveiled his brand’s themed cocktail for the holiday: The Vasectomy. A relatively simple drink made with tonic, cranberry…
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