Football season is here. That means soup season is, too. Since 1997, Campbell’s Chunky–the official soup of the NFL–has aired plenty of commercials featuring players and their mothers for its longstanding “Mama’s Boy” campaign. The message: If a can of soup is enough to nourish a big, strong defensive end like Reggie White, it sure…
To promote its newly introduced plant-based Bac’n Bap offer, coffee chain Costa Coffee has turned to celebrity chef Gordon’s Ramsey’s lookalike as it celebrates the art of imitation. The fake cooking demonstration of the vegan bap, as presented by Martin Jordan doing a perfect imitation of the foul-mouthed Scottish chef from Hell’s Kitchen, began to…
Shang-Chi and the Legend of the Ten Rings, the latest superhero flick from Marvel, pummeled its early estimates and raked in nearly $100 million at the U.S. box office over the Labor Day weekend, making it one of the top-grossing movies of the year. While that’s an encouraging sign, the theater industry is still trying…
Early in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…
Though some may be blessed with Herculean discipline, many of us need an extra push in our pursuit for better health. These days, there is no shortage of “fitspiration” available throughout all manners of social media, from Pinterest boards to lifestyle blogs. Influencers, however, hold a special amount of power among burgeoning fitness fans, fueling…
This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Shopping, a fashion and beauty vertical that will feature original shoppable content. In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher…
GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz who left in June, while another GSK marketer Anna Hale has joined Karo Pharma as chief marketing officer. Peel, who was senior director of global media for Adidas for seven…
In 2018, Jen Batchelor transformed the social ritual of drinking by launching a sober-curious revolution. Kin Euphorics is a nonalcoholic beverage brand made up of natural ingredients and powered by Euphorics, a state of well-being. “I really wanted to reverse engineer exactly how we get to the feeling of being chill, relaxed, talkative … whatever…
Sorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It’s rich. If made well, it’s a delicate balance of bold and sweet. More importantly, it can be the comforting, peaceful start that one needs to get through the following 16-plus hours. No matter where your coffee preferences…
At first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
It’s hard to see yourself in the culture of a sport if you’re observing it from behind a fence. Tennis knows it has an image problem in the United States: that it’s viewed as a cloistered refuge of the wealthy. Its largest domestic event, the U.S. Open, counts American Express, JPMorgan Chase, Emirates Airlines, Rolex,…
On this episode of Yeah, That’s Probably an Ad, we’re joined by Adweek senior editor Robert Klara to discuss the history of celebrity endorsements and whether a stigma still remains around celebrities appearing in ads. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. Adweek Podcast: Ranking the…
As her popular Peacock late-night talk show nears its one-year anniversary, comedian and Adweek’s Creative 100 cover star Amber Ruffin has proven herself to be extremely courageous. In a new collaboration with the Centers for Disease Control and Prevention, the happy host must overcome a new challenge: the awkward gynecological visit. “Under the Paper Robe”…
As it enters its third week, McDonald’s Saweetie Meal adds yet another treat to its already tall order: merch. Following what can now be considered a Famous Orders tradition after four star-studded partnerships, the rap star and the legacy restaurant chain announced a line of merchandise to correspond with the meal deal. The limited collection,…
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn’t enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some…
Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Accenture-owned agency Rothco. The appointment, following a global pitch process run by The Observatory, will see VCCP work alongside Accenture Interactive, which will continue as its digital transformation partner for the brand. VCCP…
Virgin Media O2 has named Simon Groves as its first director of brand and marketing, following the merger of the two British technology communications firms. Groves, who was previously director of brand and marketing for O2, will report to chief operating officer Jeff Dodds in the role as he leads the company’s brand and marketing…
The human spirit can be a beautiful thing when it is full of joy and happiness, an insight that Samsung has aimed to explore alongside how technology can empower that feeling in a musical brand film. The manifesto spot, “I’m Open to That” from Wieden+Kennedy Amsterdam, has been produced to communicate the new brand philosophy…
Wavemaker has named Spencer Koch as its new head of office alongside Mariel Cummins as group director, client lead to oversee the Chicago arm of the WPP-owned media planning and buying agency. Koch has worked out of sister agency Mindshare Chicago for the last seven years within its Team Energy division created to service WPP’s…
The summer of swag continues, with yet another fast food chain creating a line of branded merchandise specially tailored to the sweltering season. The newest entrant–Arby’s–is trying to make a splash with swimsuits, Hawaiian shirts, flip-flops and sunglasses inspired by its menu. In other words, everything’s covered in meat. (Or at least covered in images…
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