In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes some deep breaths. Cucumber slices are strategically placed over her eyes for added refreshment and destressing. While this may be a familiar marketing image for day spas and travel packages, this campaign comes from cannabis…
It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content. Three brands who are acutely aware…
FuboTV wants marketers to go where the eyeballs are, and is debuting custom audience targeting across its entire portfolio of content. During the company’s virtual NewFronts presentation Thursday, fuboTV is set to reveal custom audience segments informed by viewership behavior using first-party data. The company can now target users based on the exact content and…
Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to clone their voices and then use these clones to generate auditions of lines…
In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about…
Over the past decade, Kate Trumbull has risen up the ranks of one of the world’s preeminent food brands, Domino’s. In her current role as SVP of Brand and Product Innovation, it’s literally her job to think outside of the (pizza) box. Trumbull’s teams do not ascribe their success to some playbook; rather, they focus…
Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the…
As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point, iSpot.tv, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. iSpot.tv is a 10-year-old platform that measures the performance of every ad on television in real time. With the…
Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division which missed analysts expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion. Executives on the…
We often enjoy going out for delicious Korean or Chinese dishes, but find it hard to recreate some of those meals for ourselves. With Omsom, two sisters created a way for anyone to make a delicious meal featuring the diverse and delicious flavors of various Asian cuisines in 30 minutes. On this episode of Young…
Weekend 2 of the 2022 Coachella Valley Music and Arts Festival will take place April 22-24. To honor the occasion, Instagram released a Coachella chat theme that adds a pastel landscape background to users’ chats. Our guide will show you how to use the Coachella chat theme in the Instagram application. Note: These screenshots were…
As part of its Earth Day initiatives, Meta released a new sticker pack in Messenger inspired by the holiday. The Everyday Earth sticker pack features eight embellishments users can send in conversations. Our guide will show you how to use the Everyday Earth sticker pack in the Messenger application. Note: These screenshots were captured in…
Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable–from Tinder to the NFL to Supercuts. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up….
In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…
From designing large-scale architectural projects for Frank Gehry to leading creative and design strategy for luxury fashion brands’ premium VR experiences, FlickPlay founder Pierina Merino has focused her entire ccareer on pushing the boundaries of what’s possible. Here, Pierina shares her perspectives on the blurring lines between online and offline and how she built her…
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…
Life insurance ads generally have, understandably, tried to avoid reveling in the potential for death. That’s helped challenger brand Ladder carve out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead.” Reviving its iconic legal disclaimer, “But seriously, intentionally killing a policyholder will void all life insurance…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
