Maintaining a healthy diet can be a challenge, especially when you’re on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks. As the founder of Tejari, Roma Patel embarked on a quest to find nutrient-rich, tasty and convenient food options that did not include…
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Brands yet to explore gen AI are confronted with a knowledge gap and uncertainty about…
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too. In an earnings call today, the company revealed that there was a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market. “The state of the…
Amazon’s Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday Night Football games surrounding Black Friday, on 11/16…
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Dabek emphasizes the…
In the midst of the rapid advancements in generative artificial intelligence, Adweek’s weekly summary provides an overview of the most recent updates, regulatory activities, and business developments in the world of GenAI that marketers need to know. This week’s news update includes: On the policy side President Joe Biden signed an ambitious artificial intelligence executive…
Netflix’s ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix’s ad-supported tier, Amy Reinhard, the company’s new president of advertising, announced that the plan now reaches 15 million global monthly active users. That’s a gain of five million since Netflix last revealed…
Paramount wants to be a conduit for more efficient CTV advertising. Top line Today, Paramount Advertising unveiled Conduit, a new solution that directly integrates with programmatic platforms for CTV to drive scalability and interoperability for advertisers. Between the lines Paramount calls Conduit the industry’s first global direct integration layer for the programmatic ecosystem, including Magnite,…
In the midst of the rapid advancements in generative AI, Adweek’s weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments in the world of generative AI. On the policy side On Monday, U.S President Joe Biden is set to sign a comprehensive directive on AI to limit its…
AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning this month, programmatic buying is live and operational on all programming on AMC, WE tv and BBC America. The offering, which launches in partnership with FreeWheel,…
Keith Dawkins’ journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to marketing and leadership is reinvigorating this iconic brand, propelling it into the 21st century. In a new episode of Marketing Vanguard, Dawkins talks about…
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It booked a second ticket to the Big Game in 2023, making a comeback with actress and producer Melissa McCarthy. For Natalie Wills, vp of brand at Booking.com, these star-studded multi-channel campaigns are emblematic of how…
Another week of a flurry of generative AI developments. Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This week’s update: On the policy side IBM CEO Arvind Krishna called for Washington to hold AI companies accountable for the harms stemming from their technology, signaling a shift…
In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta’s background as an engineer has provided him with a valuable systems thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity…
This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards program: Building a Better Agency. Adweek…
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary. Rajamannar’s passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become…
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers(AMPTP) released a surprising joint statement late last week that progress was being made. Sunday night came the news that…
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing….
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn’t quite happen. Both sides made concessions,…
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures…
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