Mar
28
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Posted in: UncategorizedWomen’s sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it’s launching a dedicated women’s sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women’s sports. “Right now, culturally, there’s so much excitement…
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