Mar 05

How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big

Posted in: Uncategorized

No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing…

Related posts:

  1. NBC Dominated Prime Time on Sunday With Its Winter Olympics Coverage NBC executives will be likely be content with ratings for...
  2. Alaska Airlines Is Using Events to Connect With Travelers Outside of the Pacific Northwest Despite its name, Alaska Airlines’ flights don’t always stop or...
  3. A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent According to the Association of National Advertisers (ANA), 78% of...
  4. Pakistan Bans TikTok for ‘Immoral’ and ‘Indecent’ Content Pakistan’s telecommunications regulator ordered providers to block the popular social...
Tags:
No Responses to “How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big”

Post a Comment