While the Philadelphia Eagles and New England Patriots battled on the Super Bowl on the field, plenty of brands, per usual, were playing it out online. According to a Saleforce analysis of social media activity, Avocados from Mexico, Pepsi and Doritos were the top three brands mentioned across both sponsored and organic content for the…
The Super Bowl is over but Amazon’s ads definitely aren’t. Amazon, which released its Super Bowl ad on Jan. 31, followed up after the game with another short clip featuring Leslie Jones and JB Smoove. In the spot produced by Lucky Generals and D1, Amazon’s own creative team, the same student who asked Cardi B…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the fourth quarter below. Tide Tide “It’s Yet Another Tide Ad Again”Agency: Saatchi & Saatchi New Yorko Can we just see Tide ads for the rest of the game?…
Kraft dropped its first Super Bowl commercial in the third quarter of tonight’s game. It featured real people’s family photos. The 30-second spot, put together in real time, depicted everything you would expect–cute kids, dorky dads, pets, etc. Kraft began collecting photo and video submissions via Twitter and Instagram at 6 a.m. EST this morning,…
It’s around 4:30 p.m. on a Wednesday in January, and David Harbour is sipping La Croix through a straw. He’s just finished playing a round of tennis with a few senior citizens at a country club on the outskirts of Los Angeles. Harbour, the 42-year-old actor best-known for playing Jim Hopper on Netflix’s Stranger Things,…
While rivals like T-Mobile and Sprint have been perennial Super Bowl players, Verizon has stayed away from the big game since 2011. But the carrier just made a grand return to advertising’s biggest stage–with a poignant 60-second spot from McCann New York that put the market leader’s familiar claim in a very different context. The…
Ram’s Super Bowl ad featuring a voice sample from Martin Luther King Jr. didn’t make everyone want to run out and buy a truck. Many people took to Twitter to express what they saw as a disrespectful use of the civil rights icon’s words and voice. Wait, why’d the MLK estate let Dodge use King’s…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the third quarter below. NFL NFL “Touchdown Celebrations to Come”Agency: Grey New Yorko Eli and OBJ made it to Super Bowl Sunday after all. Following the NFL Super Bowl…
For pop-culture enthusiasts, the Super Bowl halftime performance is one of the most highly anticipated events of the year. Lady Gaga lit up Houston’s NRG Stadium with her performance last year, where she was joined by 300 of Intel’s Shooting Star drones. Tonight’s Pepsi Super Bowl LII Halftime Show performance, delivered by 10-time Grammy Award-winning…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the second quarter and halftime below. Persil ProClean https://twitter.com/Adweek/status/960316504993619968 TurboTax TurboTax “The Thing Under the Bed”Agency: Wieden + Kennedy Portlando This TurboTax campaign has been running for a few…
Back in November in a place called Adels Grove, deep in a remote corner of the Australian state of Queensland, Chris Hemsworth and Danny McBride were shooting a scene with a water buffalo. The beast had blocked the road the pair was driving down in their Land Rover, and it was a problem. Leaving Hemsworth…
At first look, “The Wonder of Us,” Coca-Cola’s Super Bowl LII ad filled with frolicking friends from many nations, looks like a standard nod to diversity–the sort of inclusive message, some might argue, that’s sorely needed at a time when Americans are more divided politically than any time in a generation. An October 2017 study…
Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)? Hyundai Motor America chief marketing officer Dean Evans explained that…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the first quarter below. Heroes Arena HEROES ARENA trailero Ads for mobile games have a long and not-very-proud history on recent Super Bowls. There have been some good ones,…
What happens when you crack open a can of one of Diet Coke’s new millennial-friendly flavors, ranging from Zesty Blood Orange to Twisted Mango? Semi-awkward, spontaneous dancing can occur, according to the brand’s 30-second Super Bowl LII ad from Anomaly. Up-and-coming actress Hayley Magnus (of The Dressmaker and Mojave) stars in the spot, “Groove.” Magnus…
Feb. 4 is Super Bowl Sunday this year, but it’s Friends Day every year for Facebook. Facebook reached birthday No. 14 Sunday, and as it has for the last two years, the social network brought back its Friends Day videos, which are pre-populated with photos of users’ memories with their friends. Image choices can be…
On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will actually get consumers’ attention. Could Morgan Freeman and Peter Dinklage’s lip-sync battle be the next Puppymonkeybaby for Mountain Dew? Will…
Toyota has released its third and final Super Bowl LII ad this morning. The brand announced earlier in the week that it would be making its biggest Super Bowl appearance to date with two 60-second spots and one 30-second spot. The latest spot to debut, “One Team,” will run immediately following the Toyota Halftime show….
Don’t call it a comeback, but Wix is joining the Super Bowl as a last-minute addition. The company’s 30-second spot will feature two YouTube stars, Rhett and Link, to show off what you can do with Wix. The “Good Mythical Morning” hosting duo have more than 20 million subscribers across four channels. Airing during the…
Newsweek Media Group’s chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)–which owns Newsweek, International Business Times and other digital media properties–confirmed in a memo to staff on Thursday that Etienne Uzac and Marion Kim had resigned the previous day, one day before BuzzFeed News published…
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