Dollar Shave Club wants you to know it’s new shave butter product feels so buttery good, it will make you hallucinate. A 30-second ad opens on a young man shaving in a gym locker room. As he smears the product on his face, he sighs in ecstasy, and trust-falls backwards. The tile floor melts as…
Remember sitting in the backseat of the car, headed who knows where, while your parents drifted in and out of tension-ridden conversation? If you lived in the pre-tablet world (and your Gameboy was busted), maybe you looked out the window. Maybe you saw yourself out beyond the scope of your seatbelt, doing something incredibly cool….
Music producer and American Idol judge Randy Jackson calls people “dog” so much, it became the central gag of a new Gecio ad. This spot by The Martin Agency, titled “Dawg,” sees Jackson lend his patented brand of vague critiques to a kennel club dog show. He’s also wearing what looks like Will Smith’s prep…
Beloved children’s character Paddington Bear stars in Grey London’s new Christmas commercial for British retailer Marks & Spencer. And a charming little tale it is–though the focus has been derailed a bit by the question of whether the burly burglar in the spot says something rude to little Paddington. The ad, timed to the opening…
With National Bullying Prevention Month and Halloween both out of the way, Burger King turns its seemingly inexhaustible marketing attention to Movember, the annual month-long event in which men grow mustaches to raise awareness of men’s health issues. BK mascot The King already has a mustache, though, along with a full beard. So, the best…
At first glance, the absurdity of the obscenity-spewing parrots in the video below might prompt you to chuckle. Until you step back and think about how the birds learned those words. Grey New York created the spot, which features undoctored found footage of real parrots uttering curse words and other derogatory phrases. It’s borderline comical,…
Prescription drug overdoses are now the leading cause of death among Americans under 50. To raise awareness about the opioid crisis happening right under our noses, Malibu, Calif.-based Alo House released an ad addressed not to the public at large, but to people still suffering from addiction. Created by agency Paradam–who name, interestingly enough, means…
We’ve seen artsy advertising before, but this is ridiculous. Luxury car marker Lexus just launched a European campaign that brings famous paintings and sculptures to life. In the ad below, from CHI & Partners, a modern couple drive a new NX sedan through re-creations of scenes from memorable works by Johannes Vermeer, Vincent Van Gogh,…
Imagine if all the trophies in a glass display case–the kind you might see in the hallway of a high school or college gym–suddenly came to life and started giving you a pep talk. You’d have Honda’s new ad for the Accord, from RPA. “Better is a never-ending quest,” reads the plaque in the opening…
If you’ve ever wondered where innovations in the toilet industry happen, you’ll kick yourself when you find out. Naturally, it’s in Porcelain Valley. A new campaign for American Standard from Minneapolis agency Solve introduces viewers to Silicon Valley’s less glamorous, more functional cousin, where engineers in lab coats stand in showers fully clothed in ponchos,…
A new holiday campaign from eBay is imploring viewers not to “shop like everybody else.” Because apparently, everybody else gives garbage gifts. In four new ads from 72andSunny, awkward gift-givers stare at the camera while making excuses for their lame offerings. “It’s the thing from the link you sent us,” says a timid middle-aged woman…
There’s so much horsepower in Hyundai’s new i30N model that it’ll literally turn you into a horse, says an oddball new campaign from R/GA London and, naturally, director Tom Kuntz. A bizarre 60-second launch ad draws from three shorter dream-sequence spots to promote the automaker’s “N” line of performance cars, with everything but the vehicle…
It’s commonly understood that music in an ad, show or film can transform the way that content will ultimately be received. Would Guardians of the Galaxy feel as good to watch if it weren’t for its Awesome Mix? But that is only the case because there’s something about music itself that changes us–that not only…
Holiday season is almost upon us, which means all the British ad agencies and clients are about to roll out their grandest advertising confections of the year–jostling for attention at a time of year that’s become a kind of Super Bowl-like marketing showcase. First out of the gate, breaking today online and Sunday on TV,…
Warning: There’s a bad word in FCB Canada’s new campaign for the nonprofit Canadian Down Syndrome Society. It’s not shit or fuck, though you’ll hear young people with Down syndrome say both of those words, repeatedly and with great gusto, in the 90-second video below. Even so, despite the riotous and good-natured profanity, the only…
Over the last 10 years, various Marvel Studios executives and actors have been asked why there haven’t been more solo movies for The Hulk. After 2003’s Ang Lee-directed Hulk was widely panned due to its unconventional approach, and 2008’s The Incredible Hulk failed to live up to the Iron Man standard of success, the character…
In the early years of Samsung smartphones, the brand built a whole business around dissing Apple. And they’re still at it, rolling out a new 60-second spot today called “Growing Up,” which stars a longtime Apple fan who’s been buying iPhones for years–only to be regularly disappointed, mostly by his girlfriend’s Samsung phones. We begin…
Absurdly polished advertising for shitty used cars is a fairly common thing. Every year we seem to get another example, from art director Castor’s “Buy My Volvo” to Chris Murphy’s “F150 truck for sale.” Now, we have another entry in the canon, as filmmaker Max Lanman put together a cinematic spot for his girlfriend Carrie’s…
YouTube views are a valued currency for many advertisers. And now, J. Walter Thompson Amsterdam is turning them into an actual currency–convincing automaker client Opel to accept views of viral videos involving its vehicles as payment for them. It works like this: Consumers are encouraged to create videos of Opel’s new “Online Edition” while loaning…
A moving new campaign is seeking to raise money to battle Alzheimer’s by using one of its best known victims in one of his most iconic roles–Gene Wilder singing “Pure Imagination” in Willy Wonka & the Chocolate Factory. A 90-second PSA from the nonprofit Alzheimer’s Association and agency MullenLowe features the late performer in one…
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