BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17. Our story begins with boy meeting girl. In this case, the boy fancies himself a heroic Jedi, while the girl moves into the neighborhood conspicuously garbed in black…
Climate change is real! It’s totally our fault! The Doomsday Clock is two and a half minutes to midnight! Yawn. Get a grip, kids. It’s not like the world’s end will happen in our lifetimes, right? Meantime, there’s Real Housewives to watch and litter to whimsically scatter. Thankfully, Greenpeace France has heard you, ye who…
Always a pioneer in efficiencies, BBDO has found the perfect way to get employees to do their timesheets–by combining it with another crappy task. Check out Time$hits, the new initiative from BBDO Canada that takes advantage of those 18 minutes of otherwise wasted time staffers spend in the loo each day. That’s more than enough…
Lowe’s may not be the first brand to stage an escape room, but the stunt sure is a clever way for the hardware store to market its wares. A new 17-minute reality-style ad puts four skilled craftspeople–an electrician, Moe; a contractor, Wes; and two YouTubers who run DIY channels, Bob and Grant–in a custom-built obstacle…
If Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters? Maybe not. The two characters in British retailer Debenhams’ new holiday ad use social media plenty in an effort to reunite following a fleeting moment on a crowded train–hashtagging away…
For the record, we’re into ugly Christmas sweaters, in part because this is the only time of year we can wear all the wool that people keep gifting us. (The moths can’t eat all of them!) But maybe we’re getting old, because Diesel hates them. For its global winter holidays campaign, it’s launched a massive…
So, you’ve decided to nosh on deep-fried butter and Armageddon Demon Chilis instead of Wonderful Halos mandarin oranges. Bad choice, kid. Very bad. Folks learn that lesson the hard way in punchy new ads from Wonderful’s in-house agency and directors the Perlorian Brothers. First, we get an outrageously animated take on the runs, so to…
Sometimes, not showing an artwork can be as powerful as showing it. This was true in Grey London’s story-rich campaign for the Tate Modern back in 2015. And it’s especially true of Droga5’s lovely, almost transcendental new spot for auction house Christie’s–which promotes the upcoming sale of a long-lost Leonardo da Vinci painting by not…
We can agree the world is going to hell, yes? But what if our deepest divisions were actually bridgeable after all? What if there were something we could all agree on? Something upon which we could collectively focus our energy, and find common ground in channeling our darkest impulses? Perhaps there is. Perhaps it’s advertising!…
Remember sitting in the backseat of the car, headed who knows where, while your parents drifted in and out of tension-ridden conversation? If you lived in the pre-tablet world (and your Gameboy was busted), maybe you looked out the window. Maybe you saw yourself out beyond the scope of your seatbelt, doing something incredibly cool….
Dollar Shave Club wants you to know it’s new shave butter product feels so buttery good, it will make you hallucinate. A 30-second ad opens on a young man shaving in a gym locker room. As he smears the product on his face, he sighs in ecstasy, and trust-falls backwards. The tile floor melts as…
Music producer and American Idol judge Randy Jackson calls people “dog” so much, it became the central gag of a new Gecio ad. This spot by The Martin Agency, titled “Dawg,” sees Jackson lend his patented brand of vague critiques to a kennel club dog show. He’s also wearing what looks like Will Smith’s prep…
Beloved children’s character Paddington Bear stars in Grey London’s new Christmas commercial for British retailer Marks & Spencer. And a charming little tale it is–though the focus has been derailed a bit by the question of whether the burly burglar in the spot says something rude to little Paddington. The ad, timed to the opening…
With National Bullying Prevention Month and Halloween both out of the way, Burger King turns its seemingly inexhaustible marketing attention to Movember, the annual month-long event in which men grow mustaches to raise awareness of men’s health issues. BK mascot The King already has a mustache, though, along with a full beard. So, the best…
At first glance, the absurdity of the obscenity-spewing parrots in the video below might prompt you to chuckle. Until you step back and think about how the birds learned those words. Grey New York created the spot, which features undoctored found footage of real parrots uttering curse words and other derogatory phrases. It’s borderline comical,…
Prescription drug overdoses are now the leading cause of death among Americans under 50. To raise awareness about the opioid crisis happening right under our noses, Malibu, Calif.-based Alo House released an ad addressed not to the public at large, but to people still suffering from addiction. Created by agency Paradam–who name, interestingly enough, means…
We’ve seen artsy advertising before, but this is ridiculous. Luxury car marker Lexus just launched a European campaign that brings famous paintings and sculptures to life. In the ad below, from CHI & Partners, a modern couple drive a new NX sedan through re-creations of scenes from memorable works by Johannes Vermeer, Vincent Van Gogh,…
Imagine if all the trophies in a glass display case–the kind you might see in the hallway of a high school or college gym–suddenly came to life and started giving you a pep talk. You’d have Honda’s new ad for the Accord, from RPA. “Better is a never-ending quest,” reads the plaque in the opening…
If you’ve ever wondered where innovations in the toilet industry happen, you’ll kick yourself when you find out. Naturally, it’s in Porcelain Valley. A new campaign for American Standard from Minneapolis agency Solve introduces viewers to Silicon Valley’s less glamorous, more functional cousin, where engineers in lab coats stand in showers fully clothed in ponchos,…
A new holiday campaign from eBay is imploring viewers not to “shop like everybody else.” Because apparently, everybody else gives garbage gifts. In four new ads from 72andSunny, awkward gift-givers stare at the camera while making excuses for their lame offerings. “It’s the thing from the link you sent us,” says a timid middle-aged woman…
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