Michelob Ultra is going big for the Big Game. The brand is running two 30-second spots–one in the second quarter and one in the fourth–and they’ve got a very fit Chris Pratt in their corner. While the fourth-quarter Super Bowl ad from FCB Chicago will be revealed later this week, the beer brand recently released…
Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…
Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds. Todd Ahsmann, Goose Island’s…
If you were watching the Grammy Awards a few minutes ago, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand. The 60-second spot was entirely in French, and there were no subtitles. This made the plot very cryptic for non-French speakers. All we could…
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The message, timed to coincide with the Grammys, stresses the importance of an open internet to the future of music and directs viewers to battleforthenet.com. The…
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad. Creative shop…
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad. Creative shop…
Dieste’s got your new Jam! We’re referring to the computer-generated star of the agency’s unconventional push for nonprofit Dallas Pets Alive. He’s not the typically cute, cuddly canine we’ve come to expect from animal adoption campaigns, though. In the two-minute clip below, which ties-in with music streamer Spotify at the end, you might notice the…
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global director of games partnerships at Facebook, listed the program’s focuses: Helping gaming creators build more meaningful and more engaged communities on Facebook than anywhere…
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December amid an investigation into claims of sexual harassment. Costello joined Martin less than six months ago as executive creative director leading creative on the entire Mondel?z…
Animojis are one of the more buzzed-about features of iPhone X. The phone’s TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations that you can send as texts within the Messages app. Apple is pushing the feature (four new Animojis are coming to iOS 11.3 this spring)…
When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston’s NRG Stadium–where Verizon had installed some 900 antennas–burned their way through 11 terabytes of data. (That’s roughly the equivalent of one guy watching HD video nonstop for 255 days, or everything on the shelves of the Library…
KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee–Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during Sunday’s Grammy Awards broadcast on CBS. McEntire replaces the noncelebrity…
Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he’s taking a final bow, retiring from touring. A cryptic invite for a “special event” hosted by the artist included clues like “I’ve finally decided where my future lies” and “a special announcement delivered in a revolutionary way.” The event, which brought more…
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE Monday Night Raw, McMahon announced the creation of the new XFL. XFL is a previously defunct American professional football league that…
The Interactive Advertising Bureau’s social media, native and content committee has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Publishers are turning to influencer marketing to reach consumers…
Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand’s agency of record, O’Keefe Reinhard & Paul. In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football…
Against the backdrop of the world’s looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars–but subscribe to them instead. The 2:30 spot, by Swedish agency Forsman & Bodenfors, opens with an…
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it’s a historic ruling that underscores the crown prince’s commitment to reinvigorate the country’s economy with long-awaited liberal reforms. It will change the lives not only of women but of families, communities and economies–with minimal costs and…
Following a wave of criticism from shoppers, social media users and anti-slavery organizations, Amazon pulled various products with the slogan “Slavery Gets Shit Done” off its website. The offending products included bibs, mugs, T-shirts and other apparel–some of which was modeled on the website by children and toddlers. Users called out the retailing giant questioning…
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