This week, Las Vegas will become “the world’s gathering place” for consumer technologies. Spanning 11 venues and a whopping 2.5 million square feet, this year’s CES will draw an estimated 170,000 people, including major players from tech giants, heads of startups and renowned tech journalists, all flocking to Sin City to take a peak at…
Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.” For about 10 years, it was the “year of mobile.” After that it was the “year of connected cars,” which was then eclipsed by “the year of smart devices.”…
Drink water, snap a photo and help up-and-coming female directors? That’s the proposition Fiji Water has set up for stars during tonight’s Golden Globes and the awards season at large. For every star photographed sipping Fiji Water during tonight’s Golden Globes red carpet–and upcoming awards shows like the Critics’ Choice Awards, the Screen Actors Guild…
Last year was supposed to be a big year for Twitter TV. The social platform inked numerous deals–from business news video content like Cheddar and Bloomberg to sporting events like National Football League games–but one of the most compelling arguments was that there was prime opportunity for awards shows, pop culture’s catnip, to tap into…
In this simple yet stirring animated fairy tale for flower delivery service Interflora, Danish agency Brandhouse tells a love story that might just melt your heart (among other things). Set deep in a magical, frosty forest as the frigid weather wanes, King Winter–a bearded hunk (of snow and ice) with sad eyes–become smitten with Mother…
It’s no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile (versus desktop) conversions increase 64 percent on Cyber Monday. From Facebook’s perspective, the success is due to,…
As of Thursday, patrons of Dunkin’ Donuts could step into the shops and behold a small miracle–racks and racks of those dizzyingly colorful donuts, all of them chemical free. After much work, the donut chain finally gave the boot to artificial coloring (though some limited-edition donuts may still contain it). “Eliminating artificial dyes from our…
For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday…
When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running “Hey Culligan Man” ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible–with a…
After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully…
You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which shows people lip-syncing to…
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands. Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart and Dunkin’ Donuts, uploaded a video over New Year’s weekend in which he visited Japan’s Aokigahara, a forest known as…
Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn’t got any better with time, on any device or platform,…
It’s soon going to become Alexa’s world that we’re just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It’s yet another wake-up call for brands…
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we’ve only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn’t so much an…
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment….
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach–strategic programmatic, social and…
So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company’s plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a…
Amazon buying Target sounds like something from a dream–and that’s all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold prediction in a blog post yesterday. His reasoning? Amazon needs more brick-and-mortar stores as well as another way to reach moms (and their wallets). If…
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