If you’re a brand marketer putting your money on the line, you love to see big numbers–until someone asks if they’re a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they’ve come under increased scrutiny recently due to the marketing industry’s heightened concern about digital ad fraud….
Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the “Clydesdale Cam,” a live feed of what the famous horses are up to, will be airing on Budweiser’s Facebook page. The spot will…
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast’s NBCUniversal, which will run during Super Bowl LII. “Vacation Quarterback” sees Manning coaching a family during their trip to Universal, coaxing them to get the…
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the entity, which bore the same name as the full-service creative shop it founded in 2006. Now, Carrot Creative–the digital agency Vice acquired in 2013–will be fully…
Alexa won’t be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its upcoming Prime Video series, Tom Clancy’s Jack Ryan. It will be the first Super Bowl spot for the streaming…
Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better…
French, Italians, Germans, Poles and other Europeans belt out Rick Astley’s 1988 hit “Together Forever” in a new ad from Ancestry.com, reminding the British that while Brexit may take them out of the European Union, it can’t remove Europe from their DNA. The minute-long spot, which doesn’t actually feature the Rickroller himself, touts Ancestry’s testing…
There’s just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The Lonely Island) to Netflix one-offs (Big Sexy Valentine’s Day Special). Next up: a goofy new ad for Amazon’s Audible, with Bolton starring in…
Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off–with help from Missy Elliott and Busta Rhymes–in a 60-second Super Bowl ad touting new flavors of Mountain Dew and Doritos. But the question remained: How? Now that the full 60-second spot from Goodby Silverstein & Partners has been revealed, we have…
It remains the most-watched Super Bowl ad of all time. And it’s known not just for its clever premise and fun execution–but it also changed the way Super Bowl ads roll out, having started the tradition of releasing them before the game to get the most visibility possible. Volkswagen’s “The Force,” created for the 2011…
Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year–it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game–Kind will give away $6 million worth of snack bars to fans across the country. In the one-minute, 40-second video below,…
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”–the idea that people’s best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard…
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to collect both user-level data–like site traffic, shopping cart abandonment and basic analytics–as well as customer-specific data, such as shopping…
One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….
Apparently, viewers of the 60th annual Grammy Awards weren’t in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys broadcast on CBS posted double-digit audience losses from the 2017 edition. According to Nielsen Media Research, the James Corden-hosted and Bruno Mars-dominated…
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take their challenge as 1940s European resistance fighters everywhere they go, beeping Morse code to each other in the office…
Here’s an inventive bit of out-of-home advertising from HBO–New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing deliveryman. Working with agency The Gathery, the pay-cable network put up installations for one day only (Friday, Jan. 19, the day of the new season’s…
Nobody really wants to be in an airport. But a clever tourism stunt around next weekend’s Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past vaguely off-putting chain restaurants and willfully bland decor, then stopping to see one of those old-school binocular stands–the coin-operated, rotating metal kind…
As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo. Jeriad Zoghby Illustration: Alex…
Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign. Harbour, who plays the beloved Sheriff Jim Hopper in the first two seasons of the hit Netflix show, is taking over as the spokesman for the P&G laundry brand….
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