WW–the brand formerly known as Weight Watchers–is off to a rough start in 2019. The company’s shares tumbled as much as 36 percent after WW reported poor fourth quarter results and shared on its recent earnings call that, due to a “soft start to the key winter season,” the brand expects low recruitment levels and…
Going against a growing trend in retail, J.C. Penney announced today that it will shutter its less-than-two-years-old clothing subscription service, the company confirmed to Adweek. According to Reuters, the move comes in order for the storied mall brand to focus on apparel and appliance sales, the latter of which it is phasing out as well….
Social movements begin in a lot of places–schools, backyards, basements, houses of worship and college campuses, to name a few. But Kindred, a new organization from Ian Schafer and Anil D. Aggarwal, is hoping it can foster the sort of thinking that leads to such movements. Launching today with $3 million in venture funding, Kindred…
Denver International Airport (DIA) has an interesting, and somewhat troubling, history. Opened in 1995, there was civic controversy about building a new airport in the first place (old-timers thought Stapleton was just fine). But what was unexpected were the rampant rumors and conspiracy theories about the behemoth airport. Some are more outlandish like that DIA…
Democratic and Republican legislators have made it evident that there is a bipartisan appetite for federal privacy legislation. But how we get there, that’s the hard part. In two hearings this week, legislators from the Senate and the House of Representatives grilled representatives from industry groups and consumer advocacy organizations about what federal privacy legislation…
Marketers are feeling less optimistic about their work in the wake of a slowing economy, the newly-published CMO Survey reveals. The survey, which is co-sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, asked 323 marketing executives about the industry and the sentiments of those working within it. Results showed…
As you read this, some 1.6 million packages containing items people have purchased online are on their way to their buyers–and that number only includes Amazon shoppers. Ecommerce has become a $505 billion industry in the U.S. (one projected to hit $735 billion in the next four years) which means a lot of planes in…
At the Grand Hyatt New York on Feb. 6 and 7, Adweek hosted the first Brandweek: Challenger Brands summit. Some of the world’s most popular direct-to-consumer and established brands came together to explore 12 top-of-mind topics that examined challenging the brand standard. Check out the best shots from the day, as well as Adweek’s upcoming…
For the second time this month, Amazon has elected a woman of color to its board of directors. This time it’s former PepsiCo CEO Indra Nooyi. She joins Starbucks COO and group president Rosalind Brewer, who was elected at the beginning of February. According to a regulatory filing, Nooyi was also appointed to the board’s…
McDonald’s is partnering with the Immigrant Archive Project to share the stories of the fast-food chain’s Latino owners and operators. Immigrant Archive Project is an organization founded in 2008 to document, preserve and share the stories of multicultural American immigrants. Tony Hernandez, co-founder and producer at Immigrant Archive Project (IAP) explained that while the organization…
I interact with the C-suite of many agencies in role. That’s how I met and came to know Danielle Austen, founder and CEO of fluent360. What’s interesting about her story is the multiple diverse intersections represented: an African-American female founder and CEO whose agency has a unique partnership with a holding company and who possesses…
Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s. The activation, which will take over Austin’s Banger’s Basement at…
In what could be considered one of the least surprising agency announcements of recent years, Lucky Generals has confirmed that it will be opening an office in New York City next month. The London-based agency has progressively built up its roster of U.S.-centric clients, necessitating the stateside move. TBWA bought a majority stake in the…
With widespread whispers of an approaching recession and an economic boom that didn’t quite benefit everyone, it can still sometimes feel as though the financial meltdown of 2008 is still with us. So, it’s perhaps fitting that one of the big financial-services brands that nearly bit the dust in those days is back in the…
Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal. Late last week, Kraft Heinz’s stock fell by 20 percent after the company shared that it had…
In honor of Black History Month, we decided to forgo our regularly scheduled programming to have a frank discussion about the realities of working in the advertising industry as a person of color. On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, we’re joined by creative and innovation editor David Griner,…
Just 14 months ago, the idea of walking into a store, picking up whatever you want and leaving with it felt akin to shoplifting. Now, the concept is much more familiar as multiple options have emerged that allow customers to do this without fear of committing a misdemeanor. Amazon’s Just Walk Out Technology at its…
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her salary after learning that she was three months pregnant. In the lawsuit, filed in the U.S. District Court for the Southern District of New…
Some of the most compelling new story formats like virtual reality and immersive theater aren’t always the most easily accessible. They’re expensive, they require a lot of space, or they’re complicated to set up. But a new pop-up “story arcade” in New York is making a range of technologies available to try–if you have the…
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film’s stories doesn’t have a face. Said character is a BMW 850CSi car, which plays a starring role alongside actor Jim Sturgess in an 11-minute…
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