Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
The audience represents a relatively strong start for the network’s new host. “Game of Thrones” continued to break records for HBO.
Telltale Games, an independent video game studio, has developed an intense following by prizing nuance and narrative. It is working on a video game version of “Game of Thrones.”
The two half-hour comedies on Sunday night follow “Game of Thrones,” which continues to draw some of the largest audiences in the network’s history.
The AMC drama averaged just 2.3 million viewers at 10 p.m., down from 3.4 million from the premiere a year ago.
The epic fantasy had its highest ratings on Sunday night for its season premiere. The network’s announcement carries the series through six seasons.
The premiere Sunday night averaged 6.6 million viewers at 9 p.m., the largest audience for any show on HBO since the finale of “The Sopranos” in 2007.
The vast wasteland of television has been replaced by an excess of excellence that is fundamentally altering my media diet and threatening to consume my waking life in the process.
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Though in only a third as many homes, the HBO fantasy series had almost a million more viewers than the premiere of the highly regarded AMC series.
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“The Walking Dead,” “The Bible” and “Game of Thrones” all registered impressive ratings on Sunday night.
NBC has yet to learn how to handle successions gracefully, Barbara Walters will retire in 2014, and Christopher Cuomo and Kate Bolduan will host a new CNN morning show.
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