May
12
Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
Posted in: UncategorizedUpscale uses OpenAI’s Whisper, Google’s Gemini, and Eleven Labs to create and targeting ads on streaming TV.
May
12
View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV
Posted in: UncategorizedThe deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
Apr
30
Read the Pitch Deck This Climate Tech Company Used to Raise $4M
Posted in: Uncategorized51toCarbonZero has helped Innovid, Magnite, and PubMatic cut emissions.
Apr
17
Capsule’s Pitch Deck Helped It Raise $12M—and Land Brands Like Instacart and HubSpot
Posted in: UncategorizedThe platform uses OpenAI’s Whisper to turn uploaded footage into editable text.
Apr
16
This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M
Posted in: UncategorizedBrandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.
Feb
05
McDonald’s Follows Grimace’s Triumphant Return by Bringing Back Uncle O’Grimacey
Posted in: UncategorizedBringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not…
Jan
18
How News Networks Are Aiding Los Angeles Wildfire Relief Efforts
Posted in: UncategorizedThe wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country’s history, with an estimated price tag…
Jan
14
Los Angeles County Wildfires: Where People Can Donate Money
Posted in: UncategorizedThe wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people’s everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations…
Jan
09
Airbnb Teams Up With 211 LA to Help Those Displaced by California Wildfires
Posted in: UncategorizedAirbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform’s nonprofit arm, Airbnb.org, with many hosts offering their homes free or…
May
15
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million
Posted in: UncategorizedSustainability tech platform Provenance, which aims to simplify brands’ green claims, today announced it’s raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by the Martin Sorrell-founded venture capital firm S4S Ventures. This is the third funding round for Provenance, following a $2…
Apr
09
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Posted in: UncategorizedKiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view the full pitch deck.) The round was led by New Incubation Ventures (NIV), a new venture capital division of The Estee…
Nov
02
Meta: Giving Isn’t Just for Giving Tuesday
Posted in: UncategorizedMeta is shifting its fundraising matching strategy from an emphasis on Giving Tuesday to a focus on long-term, recurring donations. When people in the U.S. start a recurring donation between Nov. 15 and Dec. 21, Meta will match 100% of the amount after the second month’s donation, up to $100 per donation, $100,000 per nonprofit…
Oct
11
Oxfam Positions Itself as a Style Destination as It Celebrates 75 Years
Posted in: UncategorizedCharitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform. The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers…
Jul
20
Twitch Begins Closed Beta of Fundraising Tool Twitch Charity
Posted in: UncategorizedTwitch kicked off a closed beta of new built-in fundraising tool Twitch Charity, which enables creators to set up and hosts streams for charity with just a few clicks. The platform explained in a blog post, “The hassles of running a charity stream–tracking donations, converting subscribers and Bits, managing multiple programs and applications at once–are…
Jul
08
How to Follow Up Crowdfunding With Ecommerce and Not Blow It
Posted in: UncategorizedLet’s say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you’re thinking of turning it into a scalable business and, depending on your level of technical and marketing…
May
25
Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period
Posted in: UncategorizedIconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of…
Apr
26
Instagram: How to Add Fundraisers to Reels
Posted in: UncategorizedInstagram now allows users to add fundraisers to their Instagram Reels posts. Users can choose from 1.5 million nonprofits, and Instagram’s parent company, Meta, will cover all donation processing fees. Our guide will show you how to add a fundraiser to an Instagram Reels post. Note: These screenshots were captured in the Instagram application on…
Mar
28
Instagram Tests Ways to Improve Discoverability of Social Movements
Posted in: UncategorizedHashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Instagram consulted with organizations including Asian Americans Advancing Justice, GLAAD, the Hispanic Heritage Foundation, Illuminative and the NAACP to select the first hashtags in the test, which include #BlackLivesMatter, #climatecrisis and #womensrights. When…
Dec
01
ESPN Taps Twitter’s Ticketed Spaces to Raise Funds for The V Foundation
Posted in: UncategorizedESPN is making Twitter Ticketed Spaces history, for a good cause. The @ESPN account will host a Ticketed Spaces event Thursday (Dec. 2) at 2 p.m. ET as part of V Week, and listeners can register here and pay a $0.99 entry fee, which will donated to The V Foundation for Cancer Research. As #GivingTuesday…
Nov
15
Cameo Ramps Up Cameo Cares Fundraising Features With Help From Pledge
Posted in: UncategorizedPersonalized video messaging platform Cameo detailed its revamped charitable program and feature set, Cameo Cares, crafted through its partnership with donation platform Pledge. Cameo said that since its debut in 2017, it has helped facilitate fundraising campaigns for nearly 300 worthy causes and nonprofits, including Backline, Choose Love, Gotcha4Life Foundation, The Jed Foundation, National Alliance…
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