Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald’s that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O’Grimacey, with the hopes that the purple character and his green uncle will not…
The wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country’s history, with an estimated price tag…
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people’s everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations…
Airbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform’s nonprofit arm, Airbnb.org, with many hosts offering their homes free or…
Sustainability tech platform Provenance, which aims to simplify brands’ green claims, today announced it’s raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by the Martin Sorrell-founded venture capital firm S4S Ventures. This is the third funding round for Provenance, following a $2…
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, announced today that it raised $7 million in an initial funding round. (Scroll down to view the full pitch deck.) The round was led by New Incubation Ventures (NIV), a new venture capital division of The Estee…
Meta is shifting its fundraising matching strategy from an emphasis on Giving Tuesday to a focus on long-term, recurring donations. When people in the U.S. start a recurring donation between Nov. 15 and Dec. 21, Meta will match 100% of the amount after the second month’s donation, up to $100 per donation, $100,000 per nonprofit…
Charitable organization Oxfam is aiming to position itself as a fashion destination, as it celebrates 75 years of second-hand retail with a film that communicates the potential outfits that could be purchased through its stores and ecommerce platform. The 30-second spot from Dentsu Creative sees a girl trying on a number of outfits she discovers…
Twitch kicked off a closed beta of new built-in fundraising tool Twitch Charity, which enables creators to set up and hosts streams for charity with just a few clicks. The platform explained in a blog post, “The hassles of running a charity stream–tracking donations, converting subscribers and Bits, managing multiple programs and applications at once–are…
Let’s say you had a killer crowdfunding launch for your product. Thousands of backers, smiling faces, great expectations. Against all odds, your campaign got funded and you delivered your product to your customers (mostly) on time. Now you’re thinking of turning it into a scalable business and, depending on your level of technical and marketing…
Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of…
Instagram now allows users to add fundraisers to their Instagram Reels posts. Users can choose from 1.5 million nonprofits, and Instagram’s parent company, Meta, will cover all donation processing fees. Our guide will show you how to add a fundraiser to an Instagram Reels post. Note: These screenshots were captured in the Instagram application on…
Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Instagram consulted with organizations including Asian Americans Advancing Justice, GLAAD, the Hispanic Heritage Foundation, Illuminative and the NAACP to select the first hashtags in the test, which include #BlackLivesMatter, #climatecrisis and #womensrights. When…
ESPN is making Twitter Ticketed Spaces history, for a good cause. The @ESPN account will host a Ticketed Spaces event Thursday (Dec. 2) at 2 p.m. ET as part of V Week, and listeners can register here and pay a $0.99 entry fee, which will donated to The V Foundation for Cancer Research. As #GivingTuesday…
Personalized video messaging platform Cameo detailed its revamped charitable program and feature set, Cameo Cares, crafted through its partnership with donation platform Pledge. Cameo said that since its debut in 2017, it has helped facilitate fundraising campaigns for nearly 300 worthy causes and nonprofits, including Backline, Choose Love, Gotcha4Life Foundation, The Jed Foundation, National Alliance…
From now through Giving Tuesday Nov. 30, Instagram will match the fundraisers posted by seven artists and creators on its platform, up to $50,000, to mark the platform’s 11th birthday, which was Wednesday (Oct. 6). Instagram said that since its entry into fundraising with the rollout of donation stickers in April 2019, more than $5…
Facebook will donate $3 million to partners in Afghanistan and globally to support refugees and humanitarian needs in that country. The company said the commitment will support: refugee registration and resettlement; protection and evacuation of at-risk individuals; and humanitarian assistance, including food, shelter and health support. The International Rescue Committee is one of the organizations…
Facebook will match up to $500,000 in donations made via its platform to UNICEF, which is assisting relief efforts following this past weekend’s earthquake in Haiti by delivering medical kits, sanitation supplies and water and providing shelter. Chief diversity officer Maxine Williams wrote in a Facebook post Thursday, “It is one thing to see the…
After someone creates a fundraiser on Instagram, the fundraiser will run for 30 days. However, its creator has the option to extend the fundraiser to give users more time to donate. Here’s how to extend a fundraiser in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1:…
Instagram allows users to share fundraisers in Stories posts in order to raise awareness about these charitable campaigns. Our guide will show you how to share a fundraiser in an Instagram Stories post. Note: These screenshots were captured in the Instagram app on iOS. Step 1: While viewing a fundraiser’s page, tap the paper airplane…
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