The Covid-19 crisis has rapidly altered client demands and shifted consumer preferences, forcing players within the commerce space to reflect on how to not only safeguard their brands during this present period of economic turmoil, but also future-proof their brands for what lies ahead. During Adweek Elevate: Commerce, our editors spoke with leaders in the…
It’s been a while since British KFC lovers were able to get their hands on a bargain bucket, with the fried chicken chain closed since March 23 as a result of the Covid-19 lockdown. Fans have been so disappointed that they’ve even made attempts to recreate their own fried chicken, sharing photos of their creations…
Can we make some of the passive constructive more active? As Covid-19 outbreaks have shuttered meatpacking plants throughout the American Midwest, there’s a perfect storm of negative chatter around the meat industry. In addition to highlighting short-term meat shortages and higher prices, news reports are exposing the industry’s harsh conditions for workers and animals. Such…
During the dark, dry days of Prohibition, Americans crammed by the thousands onto ocean liners plying the route between New York and Havana–“whoopie cruises,” they were called. The purpose? A little sun and surf, perhaps, but the main objective was drinking. Specifically, the parched masses wanted a highball, a Bacardi Cocktail or any of the…
Move over, boring, normal-sized flakes, pops, loops and clusters: Kellogg’s Jumbo Snax are the newer, bigger and bolder cereal treat. The Michigan-based food manufacturing company has blasted a giant ray at four of its iconic breakfast staples–Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes–enlarging them into super-sized bites. Instead of being perfectly suited for…
It wasn’t too long ago that you could head out at night with no plan, hit the bar and make some questionable decisions. These days, with social outings nixed, the thrills and regrets of night life have gone to the wayside as well, with most of us just sitting at home each weekend like social…
As has been well-documented in memes (and actual research), people are drinking more at home during quarantine. While that might mitigate losses for alcohol brands, it doesn’t do much for their partners in the service industry, or for consumers who are out of work as a result of Covid-19. With that in mind, many brands…
Like bringing a frustrating dream to life, Heinz has developed a 570-piece, all-red Ketchup puzzle-and every single tiny piece looks the same. The condiment giant is giving away 57 of the puzzles in 17 countries (excluding the U.S., unfortunately for American ketchup fans in lockdown) and is promoting the competition on its social channels in…
When the year began, YaVe Tequila founder Joe Cruz Jr. and his team were ready to take on the world of premium spirits. The scrappy, small-batch tequila brand had just inked a deal with Empire Merchants and Allied Beverage, the two largest distributors in New York and New Jersey respectively, ending YaVe’s two-year reliance on…
New Orleans isn’t quite the same without the sounds of lively jazz music emanating from the French Quarter’s charming balconies or its abundance of famous bars. With lockdowns in place, NOLA’s vibrant sounds have been muffled and its musicians are finding themselves without an audience–or an income. Almost a week after Popeyes Louisiana Chicken launched…
Any holiday that occurs during a pandemic requires some creativity on the part of the celebrants. With gatherings of pretty much any size canceled and Zoom fatigue setting in, we could all use a little extra excitement. Tuesday is Cinco de Mayo, an annual celebration to commemorate the Mexican Army’s defeat of the French at…
Coors Light fans across the country owe a special thanks to Olive Veronesi, though you probably don’t need to buy her a beer. After the 93-year-old Pennsylvanian was photographed holding up a sign that said “I need more beer!” and her image quickly circulated the globe, Coors Light sent her 10 free cases. But her…
There are a lot of things about quarantine that are a huge bummer, especially if you’re a kid. And if you’re a kid whose birthday happened to fall during these “unprecedented times,” that’s an even bigger downer. To soften the blow, Burger King France worked with agency David Madrid to create a promotion offering free…
Like others, the alcohol industry has been significantly disrupted by the coronavirus pandemic. With bars and restaurants largely shuttered, brands have to find new ways to get their products top-of-mind for a consumer who, well, maybe is still drinking quite a lot at home. Shifts in consumer habits are changing the way alcohol brands are…
For a while, meal kits were hot. They promised gourmet meals even amateur chefs could make, with preportioned ingredients sent directly to your door. A dash of maximum convenience with a pinch of minimal effort resulted in a theoretically perfect dish for modern living. Then enthusiasm waned. Subscriptions were expensive, and menus got repetitive. Rather…
The irony of QR codes is that they were most popular for marketers at a time when nobody else really knew how to use them. These days, just about any smartphone can easily scan a code right from the camera app, but you just don’t see many banging around out there. (Unless you’re just really…
As governments continue to urge people to stay at home to flatten the Covid-19 contagion curve, people have been flocking to their kitchens in lieu of shuttered restaurants, hoping to be able to fill in the experiential gap with sharpened culinary skills. Unsurprisingly, that newfound cooking hobby has led to a notable increase in traffic…
Belgians hankering for a Whopper, Double Steakhouse or a BBQ Bacon Crispy Chicken sandwich smothered in tangy sauce haven’t been able to get their hands on one since Burger King closed many of its European locations in response to the Covid-19 outbreak. But a new campaign has some fun with the pent-up demand, as Belgian…
Though the headquarters of Popeyes Louisiana Chicken are in Miami, its hot buttery biscuit-shaped heart is still with the New Orleans community, where the fried chicken chain was founded in 1972. To give back to its hometown during this time of crisis, Popeyes is launching the NOLA Strong promotion today. Available nationwide, fried chicken fans…
Just as the coronavirus has spread around the world, its effects have been felt by companies in every industry. Yet even as we’re all adjusting to the new normal–both personally and professionally–brands are finding ways to do their part to help. Whether it’s easing the burden on frontline and other essential workers, helping struggling businesses…
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