Wendy’s Promised to ‘Amplify Black Voices’ On Twitter, Then Ghosted. What Went Wrong?

Today marks exactly two weeks since Wendy’s used its popular Twitter account to promise to “amplify Black voices” over the coming days. Two days later, the fast food chain retweeted a single post from its own community partner, the Thurgood Marshall College Fund, about a $500,000 Wendy’s donation to the fund. And then the Wendy’s…

With Global Brand Refresh, Heinz Creates a Consistent Look for Its Ketchup, Mayo and Beans

Unless you’re a design pro you might not have noticed that the Heinz logo, along with the typeface on packaging, hasn’t always been completely uniform. Until now, the global food giant-which has products spanning 20 categories, including pantry staples like ketchup, beans and mayonnaise-has used variations of branding, with the Heinz logo appearing sometimes on…

Campari Reopens ‘World’s Best Bars’ for Virtual Happy Hours to Benefit Restaurant Workers

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village. The century-old watering hole, a well-trafficked nightspot on Macdougal Street during pre-pandemic times, will serve that colorful libation and other Campari-based drinks during a virtual program from the Italian alcohol brand,…

Burger King Rolls Out Plant-Based Sausage Breakfast Sandwich Nationwide

Like the Impossible Whopper before it, the Impossible Croissan’wich is going nationwide. After a successful test in five markets, Burger King has rolled out the meat-free version of the breakfast sandwich to its 7,000-plus locations, deepening its partnership with Impossible Foods and expanding the reach of faux sausage. The fast-food giant announced the debut today…

A Zero-Alcohol Wine Brand Just Created the World’s Most Socially Distant Restaurant

For many people, 2020 has been a year of stress and sadness. So imagine for a moment being wined and dined in the middle of a forest with the tree canopy stretching way overhead, or out on a jetty above the glittering ocean with nobody else to see for miles. Oddbird, a Swedish alcohol free…

Wendy’s and Pringles Join Flavor Forces for Limited-Edition Baconator Chips

A hamburger in a can? While the concept may sound like something only the creators of The Jetsons could have concocted, Pringles and Wendy’s have collaborated to make the futuristic snack a present day reality. Bacon strips and salty crisps lovers, behold the Pringles Baconator, which promises to deliver “a mouth-watering combination of [Wendy’s Baconator]…

UK Tea Brands Respond to Critics of Black Lives Matter: ‘Please Don’t Buy Our Tea Again’

LONDON–It’s not often that two competing brands in a category come together in a show of camaraderie-but spotting an opportunity to display their support for Black Lives Matter, PG Tips and Yorkshire Tea banded together with a blunt message: Don’t believe Black Lives Matter? Don’t drink their teas. Following the death of George Floyd, killed…

1 Drink for the Price of 2? In Belgium, ‘Helpy Hour’ Aims to Give Pubs a Boost

Europeans really like pubs. It’s where many spend quality time on the weekends (or the occasional boozy weeknight) drinking pints and catching up with friends. But much like other businesses that rely on walk-in customers, pubs–as well as other bars and cafes–have really been struggling due to being closed throughout the coronavirus pandemic. As Belgium…

Restaurants Look to Architectural Design to Attract Customers

To compete in a crowded space, restaurants were experimenting with all sorts of tactics to lure in diners prior to Covid-19, from KFC rolling out fried chicken Crocs to plant-based proteins. While attention-grabbing collaborations and trendy food items will always be on the menu, restaurants are increasingly adding localization and safety measures to a mix…

Why Dunkin’ Is Making a National Plea for New Workers for the First Time Ever

Jobs in quick-service franchises have historically been among the restaurant industry’s toughest to fill. But with over 30 million Americans out of work, an outfit like Dunkin’ might just be in for a wave of applications. And it really wants them. Beginning today, the chain kicked off a national recruitment campaign–the first in its 70-year…

Just Salad to Become the First Restaurant to Add Carbon Labeling to Its Menu

Just in time for World Environment Day today, sustainably-minded restaurant chain Just Salad announced a new addition to its menu: Carbon labels. Alongside the calorie count for each of the restaurant’s salads, warm bowls, wraps, soups, smoothies and avocado toasts, the menu will list the estimated emissions created by the production of the foods within…

In the Chicken Sandwich Wars, KFC Has a Major Advantage

As the competition to make the best fast-food chicken sandwich intensifies, with KFC testing its own pickle-topped fillet, the chain has a clear advantage over its rivals: footprint. The fried chicken chain has more than 4,000 locations in the U.S., while chief competitors Popeyes and Chick-fil-A each have about 2,500 locations. If KFC ends up…

McDonald’s Ad Remembers Black Victims of Police Brutality and Gun Violence

As protesters take to the streets in cities across the United States, spurred by the death of Black Minneapolis resident George Floyd beneath the knee of a police officer, brands have shown a new level of willingness to voice their opposition to police brutality. Today, one of the world’s largest brands, McDonald’s, has joined the…

Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It

Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory? This idea of sensory overlap is a concept explored in…

With End of Quarantine in Sight, Nescafé Crafts a ‘Good Morning’ Message to the World

Nescaf? has harnessed the spirit of optimism being felt by countries around the globe that are beginning to emerge out of quarantine, with the most restrictive lockdown measures being eased. While the coronavirus crisis continues to ravage much of the world, many countries are starting to move toward emergence from months of quarantine. The instant…

Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet

It was only a matter of time before KFC got involved in the chicken sandwich wars. The world’s largest chicken chain has rolled out a bigger and, it promises, “better and more premium” fried chicken fillet sandwich. “We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts,” said…

Burger King’s Latest Ad Targets Its Workers, Not Customers

Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential duties have been carried out by workers who have risked their health to keep working through the crisis. To show appreciation for its employees, Burger King invited customers to leave thank-you messages…

Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don’t often see, is…

Barefoot Wine’s New Ad With Aubrey Plaza Takes Place in Kenan Thompson’s Dreams

Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand’s first for TV, stars Parks and Recreation’s Aubrey Plaza and Saturday Night Live’s Kenan Thompson. But after the coronavirus pandemic upended marketing…

Errol Morris’ ‘High Life Man’ Ads Are Back, This Time With a Quarantine Twist

Miller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason–the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers. And now, after a 15-year hiatus, Miller has brought the campaign back. The ad series,…