From Y&R São Paulo we get this totally visually driven idea for national Geographic – and forgive me but my immediate thought was “Did National Geographic really approve this?”
As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. That ended last year, and when Heinz let the website expire, porn company Fundorado stepped in and bought it.
Yes, they already made an EZ Squirt joke. No, I’m not going to repeat it.
Korell, who just wanted to design a label without getting swept up in a pornado, was understandably ruffled. “Your ketchup really isn’t for underage people,” he told the company on Facebook, adding that “it’s incomprehensible that you didn’t reserve the domain for one or two years.” Grubstreet reports that Korell checked the link on a few different phones before reporting it to the company.
Heinz, understandably mortified, has offered to let Korell design a label for them, and Fundorado graciously offered him a free membership as well.
Photo via Leonid Mamchenkov/Flickr.
One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet that read, “We shall overcome #MLKDay”—using Martin Luther King Jr. to celebrate the team and its football prowess.
The tweet, which appears to have been deleted, also included a photo of quarterback Russell Wilson, with a tear in his eye, captioned with this MLK quote: “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”
As you can see below, the response was not kind. As we did our MLK tweet roundup earlier today, we had thought brands had learned a thing or two about sensitivity in this regard. Clearly not. The New England Patriots, meanwhile, didn’t post any MLK tweets, preferring to keep it simple.
this is disgusting, @seahawks. pic.twitter.com/bC05nb2nDF
— drew olanoff (@drew) January 19, 2015
The photo was one thing, but the fact that the @seahawks actually wrote “We shall overcome” as the caption is mind-boggling. #MLKday #fail
— SportsGrid (@SportsGrid) January 19, 2015
MLK Day should be renamed “Social Media Intern Firing Day.” RT @Seahawks We shall overcome. #MLKDay pic.twitter.com/TNR5v9dHr7
— Colin Brooks (@cgb5001) January 19, 2015
“@Seahawks: We shall overcome. #MLKDay http://t.co/B34tdbXC2M” ummm, where do I even start with how wrong, gross, and obtuse this is?!
— Heather Smolen (@hsmolen) January 19, 2015
Seriously??? Don’t make me root for the Pats. RT @Seahawks: We shall overcome. #MLKDay http://t.co/XCLoYDh3dZ“
— Shary Tran (@sharytran) January 19, 2015
MLK’s “We shall overcome” is about civil rights and achieving equality, it is blasphemous to compare it to a football game. @Seahawks
— Shirley (@SFsportschick) January 19, 2015
Fire everyone who had a hand in this. Immediately RT @Seahawks: We shall overcome. #MLKDay pic.twitter.com/dyJBA37F9E
— DarkSkintDostoyevsky (@daniecal) January 19, 2015
UPDATE 2: The truth (or as close as the Internet gets to the truth) is finally revealed. This whole fracas was a prank by comedian Randy Liedtke and (we're guessing) podcasting partner Brendon Walsh, whom you can see in a screenshot below retweeting @Pace_Foods posts all the way back in August. The man at the center of this weekend's hilarity, comedian Kyle Kinane, says he wasn't in on it, but we'll let you be the judge of that.
Welp, I done been had. Master prankster @randyliedtke got me. Got questions? Ask him. Sorry. I wanted it to be real too.
— Kyle Kinane (@kylekinane) December 2, 2013
UPDATE 1: Pace Foods owner Campbell Soup Co. has said on Twitter today that the Pace account was "not authorized," though it's unclear what that means, since the account seems to have been actively marketing the brand for a long while. However, there is the possibility that the messages supposedly received by Kyle Kinane in the exchange below could have been faked by him for laughs. See more updates at the bottom of this item.
Original item here:
There are Twitter brand disasters, and then there are all-out Twitter brand implosions with a gravitational force so great, they seem to suck in all light and matter in the universe. This weekend, Pace salsa had the latter.
(Warning: NSFW language is nigh.)
Comedian Kyle Kinane noticed that Pace's Twitter account had favorited an old tweet of his actually mocking the product, so he decided to test whether the brand was using a bot to follow any mention, positive or negative. It was. So, he began making all sorts of obscenity-filled and insulting posts about the salsa, which just kept favoriting each one.
Pace, you might want to pay a human being to run your account. pic.twitter.com/VJro7FRB6L— Kyle Kinane (@kylekinane) December 1, 2013
WELL BOY-HOWDY!!! pic.twitter.com/ESUcilH0uD— Kyle Kinane (@kylekinane) December 1, 2013
Eventually the brand seemed to turn off the bot and apologized for "technical problems with our Twitter account."
I was never part of the 99% movement, but this morning we shut down big salsa! Cheers! pic.twitter.com/3s9RaizGVW— Kyle Kinane (@kylekinane) December 1, 2013
Kinane, however, continued to prod at Pace, mocking their requests for a ceasefire and posting screenshots of the brand's increasingly desperate direct messages to him. One rep warns him (unironically) that "blackmail for salsa is still blackmail," and just when an armistice seemed to be at hand, a Pace rep told Kinane that his comments were "bull crap." That employee was "sent home early," another explained.
Well well, @Pace_Foods, is the player becoming the played? I say GAME ON. pic.twitter.com/jzc9xBO1OE— Kyle Kinane (@kylekinane) December 1, 2013
Eventually the brand opted for the nuclear option and simply closed down its Twitter page.
For the full blow-by-blow, be sure to check out Huffington Post's comprehensive recap of the whole sordid affair.
UPDATE: Here's the rather cryptic tweet from Campbell Soup Co., parent company of Pace Foods, implying the salsa account was a fake:
@rossluippold Pace Foods does not have a twitter handle and the account was not authorized. We wish Miles luck though!— Campbell Soup Co (@CampbellSoupCo) December 2, 2013
However, posts from the @Pace_Foods account go back months at least, and it seems to have been pretty active. The screenshot below from August also seems to imply it was run by a firm also posting social updates for Band-Aid (on an account that's also been suspended):
Same social media intern, @Band_Aid_Brand and @Pace_Foods? Caught! #booboosfornewyorkcity @brendonwalsh pic.twitter.com/dc98t17JGm — WOATS Oatsnack (@woatsnack) August 21, 2013
So Campbell's definition of an unauthorized account might simply mean that it was run by an outside agency (with an emphasis on "was"). Of course, the account being real doesn't automatically mean that the messages to Kinane were real.
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UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page. Original post below:
Social media allows consumers to talk to brands, and brands to yell back loudly at consumers with massive meltdowns that will forever be preserved thanks to the glory of the print-screen button. Amy's Baking Company Bakery Boutique & Bistro, a horrible restaurant in Scottsdale, Ariz., has just demonstrated a valuable lesson for every brand out there: Don't feed the trolls. Really, don't engage. Panties all in a bunch over the fact that Gordon Ramsay gave up on them, the owners took to Facebook to defend themselves. Yes, Ramsay declared that for the first time in the history of Kitchen Nightmares, he had met two owners he simply couldn't help. So, Amy and Sammy decided set the record straight by swearing, threatening to pursue legal action against Yelp and Reddit, claiming god is on their side, and generally freaking out in all caps—drawing more and more Internet ire with every expletive-filled rant. It's a glorious day for crazy on display. Click through to BuzzFeed for more exquisite details on what not to do.
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Your billboard fail of the day comes from Halifax, Nova Scotia, where Mount Saint Vincent University put up an ad encouraging people to honor the "remarkable women" in their lives through a "Women's Wall of Honour" project. The baffling image: three smiling men who have donated to the initiative. (The guy on the right is from the ad agency Colour.) "I don't know that we were really shooting for juxtaposition there, to be honest with you. It was just about reaching a different audience," university spokesman Ben Boudreau tells the city's Chronicle Herald, just as oddly. Via The Ethical Adman.
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Na semana passada, o Twitter completou 7 anos. É curioso pensar que só se passaram sete anos, porque parece que foi muito mais. Com 200 milhões de usuários ativos, é difícil – praticamente impossível – para uma marca resistir à ferramenta e às possibilidades que ela traz. Por outro lado, a rede social comprovou, na prática, que consumidores ouvem, mas também querem ser ouvidos. Que quando o conteúdo é bom e tem contexto, 140 caracteres são mais do que suficiente para criar envolvimento. E que se você falar besteira, ela vai se espalhar mais rápido do que rastro de pólvora, e sempre será lembrada em infográficos como este, do Social Commerce Today.
Aqui estão reunidos 16 tweets que não foram muito felizes. Alguns são apenas bobos – é o caso de Clorox com a pergunta “Se o alvejante pudesse falar, o que ele diria?”. Outros, foram extremamente inoportunos, como o da NRA, perguntando aos atiradores o que eles iriam fazer no fim de semana, logo após o tiroteio no cinema de Aurora. Aliás, a Celeb Boutique também foi infeliz com um tweet sobre o vestido Aurora, na mesma oportunidade.
Ainda assim, parece que ninguém aprendeu nada, porque pouco tempo depois várias marcas resolveram amenizar o furacão Sandy e convidar os seguidores para umas comprinhas online…
De qualquer maneira, todo mundo sabe mas vale sempre lembrar que se você tem a conta da rede social de seu cliente em seu smartphone, todo cuidado é pouco. Muitos acidentes começam desta forma, quando alguém confunde seu perfil pessoal com o de uma marca. Redobre este cuidado quando for programar posts com antecedência. Certifique-se de que é aquilo mesmo o que você quer dizer antes de clicar em publicar porque, mesmo que você possa apagar depois, o estrago já estará feito.
Post originalmente publicado no Brainstorm #9
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Twitter is a brilliant place for brands to connect with consumers. It's also a brilliant place—unparalleled, perhaps—for brands to absolutely humiliate themselves with idiotic posts. The infographic below collects 16 of the most notorious Twitter brand fails. You'll recognize many of them, but there are a few gems that have largely gone unnoticed. Who knew, for example, that Vodafone U.K. was, at one point, "fed up of dirty homo's and is going after beaver"? You can't make this stuff up. There are a few stupidly quirky tweets—as opposed to blatantly offensive ones—thrown in for good measure. ("If bleach could talk, what would it say?" Clorox asks dumbly, for example.) Others are more obscure. (The Tesco tweet caused a stir because of the horsemeat scandal that ensnared the British supermarket chain. And the NRA tweet went out hours after the movie-theater shooting in Colorado last summer.) There's no other lesson here than don't be stupid, but apparently it's a lesson that bears repeating. Via Social Commerce Today.
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O sucesso, naturalmente, é celebrado e passado pra frente para que as novas gerações possam se inspirar. Porém, em uma sociedade tão competitiva como a nossa, o fracasso é frequente. Nunca se faltou tanto em valorizar nossos erros como aprendizado, em vez de só contar por aí como “tudo deu certo” e o “cliente nos apoiou desde o início”.
No Braincast 48, Carlos Merigo, Saulo Mileti, Guga Mafra e Luiz Yassuda discutem seus cases de fracasso, e falam da importância de utilizar essa experiência em novos projetos.
Faça o download ou dê o play abaixo:
> 0h02m30 Comentando os Comentários?
> 0h14m58 Pauta Principal
> 1h06m30 Qual é a Boa?
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Post originalmente publicado no Brainstorm #9
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Quando mudei para São Paulo o ilustre co-editor do B#9 Luiz Yassuda me deu a dica da ótima e roqueira rádio 107,3, que tem como um dos principais anunciantes a revista Elas e Lucros, auto-intitulada A primeira revista de finanças pessoais para mulheres. Quando comecei a ouvir as chamadas achei legal o investimento num nicho desses, realmente mal explorado. (sou um dos defensores do ensino de finanças pessoais nas escolas — de preferência no lugar de química!)
Hoje, deixando a filha na escola, sou premiado com o novo spot da revista: “Como agarrar um milionário; estas e outras rotas para enriquecer”. Twittei do carro e o leitor @cristianpedroso mandou a dica: essa é a matéria destaque na capa da oitava edição.
É daquelas “se eu contar ninguém acredita”.
Post originalmente publicado no Brainstorm #9
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