EDINBURGH, Scotland–To the world, Johnnie Walker is one of the great whisky brands, but in its homeland of Scotland, it is still often mistaken as being an American brand due to the long-held international focus and global growth since it was founded in Kilmarnock, Ayrshire. The Diageo-owned whisky is available in more than 180 countries,…
After a year that saw millions of people worldwide grappling with the solitude of quarantine, the idea of togetherness has taken on important new meaning. Highlighting the need that many have for social experiences, Dick’s Sporting Goods is launching its new platform, “Together,” in support of its new Public Lands retail concept. To encourage both…
While many have sung of their wish to be an Oscar Mayer wiener, it’s a far more practical dream to take a ride inside one. Adweek took a spin around New York in the Oscar Mayer Wienermobile on Friday, Aug. 27, and learned some insider secrets about the drivers–that is, the so-called “hotdoggers”–behind the wheel….
Universal Pictures is using augmented reality to put you at the center of your own horror movie through a new promotion for the upcoming horror film Candyman, directed by Nia DaCosta and produced by Jordan Peele, who both co-wrote the film with Win Rosenfeld. The web app, developed by agency Powster, prompts users to say…
On a warm day at the beach, a scoop of citrus ice cream might sound like it would hit the spot. But if it turned out to be pitch black, would you still be as eager to enjoy it? That’s the stark contrast that ice cream maker Pepita’s and recently founded Australian agency All Good…
A few years ago, a conspiracy theory started online that attempted to explain why there are so many Mattress Firm stores in close proximity to one another. Theorists posited that the U.S.-based mattress retailer was actually a money laundering scheme (an idea that hasn’t been proven). Now, across the Atlantic Ocean in a south London…
Drive-thru ordering surged during the Covid-19 pandemic when indoor dining was closed, but now that people can get out and about again, McDonald’s has found a new way to catch hungry customers in their tracks. The fast-food brand has erected a billboard in London that doubles as a walk-thru service offering free McFlurries, its signature…
Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it’s changes in health ordinances or attendance…
Video sharing platform Triller is giving its Black online content creators across entertainment, lifestyle, fashion and sports a way to boost their profiles with marketing decision makers at Fortune 500 brands at an in-person showcase in Atlanta next month. The inaugural Black Creators Conference presents a chance for Black videographers to network and collaborate on…
American Express is inviting tennis fans to channel their inner Serena Williams and Novak Djokovic at six pop-up courts along the Hudson River in Manhattan in advance of this month’s kickoff of the U.S. Open tournament in Flushing, Queens. The promotion is part of a mix of on-site and off-site experiences for the two-week program…
As many as 60,000 people are expected to flood into Palm Springs over the next two weekends for an upscale dance party called Splash House, where the exclusive cannabis sponsor will be as prominent as the poolside DJ sets and misting fans. The event, taking place across several tony resorts and a cavernous museum, will…
With the slowing of the Covid-19 pandemic in the U.K., hotels in London are taking bookings again, but they probably didn’t see any competition coming from one of the world’s biggest fast-food brands. Maybe it’s an egg-celent development we all could have predicted in retrospect. In 2019, Yum! Brands scored huge marketing success with its…
If a marketing stunt catches the zeitgeist and engages consumers, it’s usually considered an unqualified hit. And if it playfully trolls a competitor? Even better. So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand? Now that’s promotional gold….
It’s been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer. Alpha Foods, a major player in the plant-based protein space, has coined its own term, “chickenflation,” and has offered a solution for consumers who want to…
Who doesn’t love the smell of a bus shelter? It’s surely one of the many pleasures of taking public transportation. Ok, that is complete sarcasm, but Hendrick’s Gin has been changing the odor of several across the U.K. to encourage commuters to escape their everyday surroundings. The experiential takeovers will appear in London, Manchester, Brighton,…
HBO Max Pa’lante, the streaming network’s Latinx-focused audience initiative, is kicking off a week-long pop-up in New York’s Washington Heights neighborhood that uses holograms to make a distant appearance feel more personal. The activation, dubbed House of Bachata, starts Monday and is produced by Latina-owned entertainment marketing firm MTW Agency. The interactive program concludes Friday…
“Everyone is entitled to one good scare” claims Sherrif Brackett from John Carpenter’s seminal horror movie Halloween. But judging from the reactions of the victims of Netflix’s stunt to scare the public to promote its new Italian film A Classic Horror Story, maybe not everyone agrees. The movie, released on Netflix on July 14 and…
Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…
2020 was the year that sped up digital transformation for many businesses that had stalled in evolving. From the increased use of scannable QR technology to a world of virtual sneakers and dressing rooms, the industry quickly adapted to eCommerce and digital storefronts. But as vaccination rates keep increasing, more people are not only beginning…
Apparel retailer Urban Outfitters is partnering with Hims & Hers to offer its customers products and services from the health and wellness platform in the coming months. Top line Among the products they will offer are men’s cosmetics, namely Hims’ The Blur Stick concealer, which will be a first for the historically mall-based retailer. Between…
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