Hasta La Creative!

PALM SPRINGS, Calif.– When Jennifer Breithaupt took over as global consumer CEO of Citi in 2017, she was tasked with injecting more emotion into the financial services brand to differentiate the brand. As Breithaupt quickly found out, that required a near-complete overhaul after asking how the organization was showing up. “We weren’t that proud of…

On Friday, Nov. 28, 1924, The New York Times carried an item on page 15 about Santa Claus making an early seasonal appearance: “With a retinue of clowns, freaks, animals and floats, the bewhiskered man in red … arrived at 9 o’clock yesterday morning.” The story, measuring just a few column inches, was a throwaway….

Pool floats resembling hot sauce packets, manicures with the word “Fire!” on nails, and even a Mountain-Dew inspired Baja Blast drink–these were just a few of visitors’ favorite things at the Taco Bell Hotel. The brand activation, produced in partnership with Edelman and United Entertainment Group, garnered 4.4 billion impressions from the event, with more…

Smartphones mean we usually can’t go an hour, let alone a day, without receiving or responding to texts, notifications and DMs. Verizon-owned carrier Visible has taken these rituals and other familiar aspects of smartphones and turned them into a playful installation called Phonetopia. The pop-up consists of interactive–and, of course, Instagrammable–vignettes inspired by the basics…

Sometimes, screaming is necessary after a bad day–and Angry Birds is encouraging you to let it out. The mobile game and film franchise is celebrating its 10th anniversary this year, and to drive buzz Angry Birds developer Rovio Entertainment partnered with agency Droga5 to launch “Bring the Anger,” an integrated marketing campaign that shows how…

BuzzFeed has recently turned to experiential as a way to evolve its brand partnerships beyond branded content and media, with efforts that have included outdoor conference cabins in partnership with Delta and a pop-up for dogs with Petco. The media company’s latest co-branded experience, created as part of its ongoing partnership with Chase, has turned…

Multiple steakhouses have been opened by pro football players, and soon LaDainian Tomlinson will join the likes of Vince Young, John Elway and Mike Ditka with his own branded restaurant, thanks to a new campaign from Arby’s. To promote the fast food chain’s new Petite Filet Steak Sandwiches, the brand has partnered with Tomlinson, a…

Audi is doubling down on the “Tron” part of its E-tron electric vehicle brand with a new “hyper-reality” experiential space that seems to channel the futuristic ethos of Disney’s classic sci-fi adventure film. Open for just two three-week stints in Madrid now, and later in Barcelona, the interactive space features a series of puzzles and…

What does love look like? The Museum of Modern Love (MoML) offers an interactive experience of modern love through a free, limited pop-up in New York tied to the premiere of the Amazon Prime series Modern Love on Oct. 18. More brands and shows are getting into the experiential marketing game, and museum-esque pop-ups are…

How do you turn a retail failure into a branded crusade? For Kind, the answer is in the discontinuation of its Kind Fruit Bites, which the company blames on a consumer preference for artificially colored gummy-like treats. “After just two years in the market,” Kind announced in a statement, “the company has decided to remove…