Producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie’s nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a temporary tattoo station, a wig worn by The Weeknd and jewel-encrusted Furbies (based on…
The holiday season is an ideal time for brands to bring online shops and campaigns offline with interactive pop-ups, which can provide consumers with gift ideas and festive social media fodder. From Chanel’s wintery pop-up with an AR snow globe to Yahoo Mail and BuzzFeed’s gamified marketplace, here’s how eight brands have engaged consumers this…
Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches. The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay. Today through Dec. 30, consumers can enter their delayed flight information…
Amazon Prime Video consistently gets creative with its experiential marketing campaigns for The Marvelous Mrs. Maisel. For Season 1 of the period comedy series, the streaming service revived Jewish delicatessen Carnegie Deli in New York. For Season 2, the brand hosted Maisel Day, rolling back pricing to 1959 at 40 retailers in Los Angeles. To…
Fans can dress up as fashion icon Moira Rose and take a picture by her wig wall. Or sit with real menus at Cafe Tropical. And smell the rose votive candles (and purchase them, of course) at a real-life Rose Apothecary. When the beloved Pop TV show Schitt’s Creek announced its first-ever pop-up in October…
Levi’s offers multiple ways to customize its products, with techniques ranging from in-house tailoring, embroidered patches and denim finishing with lasers. To showcase these offerings in real life, the clothing brand has launched a customization-focused experience in Miami. Levi’s Haus Miami opened in the Wynwood Arts District on Dec. 5, timed to the city’s annual…
An animated short features doe-eyed Sam, two kittens named Tick and Tock and a mysterious shop owner–who all come together in “The Time Shop.” All it needs to make it into a Disney movie is a musical number about building a snowman. The two-minute commercial focuses on the message of spending time with loved ones…
Huge initially created Hooha, the world’s first smart tampon dispenser that launched in March, to provide an alternative to the antiquated, coin-operated vending machines often found in public restrooms. But the text-activated device was also based on an employee’s idea to emphasize why the tech industry should include more women in product development, especially for…
Fans of The L Word will soon see characters such as Bette (Jennifer Beals), Alice (Leisha Hailey) and Shane (Kate Moennig) grace their screens again in The L Word: Generation Q, Showtime’s reboot of the drama series that premieres Sunday. To celebrate the return of the series–which follows the lives of a group of lesbians,…
Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue. The color standards and forecasting company announced the hue, officially named Pantone 19-4052, as the Color of the Year for 2020 on Wednesday. The reveal marks a bold switch from 2019’s Living Coral and other brighter…
Facebook has become a popular outlet for charitable giving, with more than $2 billion donated through the platform’s fundraising tools since they launched in 2015. To coincide with Giving Tuesday (which was Dec. 3), Facebook is spotlighting its fundraising capabilities and inviting people to donate to the Military Mama Network–a nonprofit group that supports military…
Leading up to the holidays, McDonald’s is offering its customers a permanent place online called the Golden Arches Unlimited to shop its branded goods, the fast-food chain said. McDonald’s will offer a rotating seasonal selection, which currently includes items such as a beanie and a holiday sweater, year-round on the online shop, the company noted….
Call of Duty fans recently had a chance to enjoy food from the video game’s Burger Town restaurant in real life. To celebrate the release of the Call of Duty: Modern Warfare reboot in October, video game publisher Activision partnered with Burger King to turn one of its locations in Long Beach, Calif. into the…
Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember–in fact, it’s about a quarter of the size of the old stores. Instead of boasting the biggest…
Amazon Prime Video has recently turned to experiential marketing to promote its original series, with activations including a pop-up museum in New York for Modern Love and an apocalypse-themed space for Good Omens at SXSW. To promote its latest original film, the streaming service has created a traveling carnival straight out of the 19th century…
For anyone considering SpongeBob SquarePants merchandise and MTV sweatshirts as a holiday gift idea, Viacom is now giving consumers an option to buy exclusive products directly from the company. Viacom Nickelodeon Consumer Products (VNCP), which oversees retail and merchandising for Viacom, has launched its first branded online shops as part of the entertainment company’s new…
Small Business Saturday is celebrating a decade in existence with the evolution in retail tech. American Express will open a consumer experience in New York City that uses technology to show what the future of retail could look like over the next 10 years. Ahead of the financial service firm’s 10th anniversary on Nov. 30,…
The Museum of Ice Cream opened its doors in New York in the summer of 2016, a pop-up art exhibit created as a passion project by its founder. However, it quickly became obvious that the “museum” had the potential to be something much greater. On opening day, there was a line around the block and…
What kind of cookie does Santa want to find when he arrives to deliver the Barbie Dreamhouse you always wanted? If you’re asking Oreo, he’s drooling over a sleeve of double-stuffs. “Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager, told Adweek. “Every…
The only precipitation in New York City this weekend is likely to be rain, but PopSugar is forecasting a blizzard at its ski-themed “winter wonderland” in Bryant Park. Sugar Chalet is a one-day retreat inside the glass-enclosed Overlook space decked out in lots of faux snow, featuring curated brand activations, holiday shopping, mini-makeovers, cooking workshops,…
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