Hasta La Creative!

Advertising Agency: Clemenger BBDO, Melbourne, Australia

Experience the shift in power.

To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer, Pippa Capstick
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt
Released: April 2007

Discover the difference between Close and Inseparable. Discover Rapp Collins.

Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Directors: Javier Clavijo, Yesid Suárez
Copywriter: Martha Hernández
Released: December 2008

Advertising Agency: Sancho BBDO, Bogota, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Group Directors: Andres Norato, Claudia Murillo
Graphic Designers: Claudia Murillo, Ivan Gutierrez
Copywriters: Andres Norato, Luis David Parra
Other additional credits: Andrea Zarate
Released: 2008

Can you pick which of your breast cancer patients will have a recurrence?
There’s no way to predict which of your patients will have recurring breast cancer. So it makes sense to treat all patients as women with some risk. Versus tamoxifen, Arimidex can improve every patient’s chance of staying disease free.

Advertising Agency: G2, Auckland, New Zealand
Creative Director / Art Director: Stuart Hinds
Copywriter: Duncan Blair
Released: September 2007

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Released: October 2007

As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing ‘a fresh brain’ = my business card. The label was personalized for each person. Number under the barcode is my phone number. On this entry the name is not a real person.

Advertising Agency: Madinagoodway, Auckland, New Zealand
Creative: Mari Pettersson
Hand-delivered to the reception: May 2008

Extend the life of your pencil, extend the life of a tree.

Advertising Agency: JWT, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Eric Durdin
Copywriters: Lina Martina, Randy Rinaldi
Production team: Hadi Ramdhan, Dimas Fajar, Lies Yuwono
Client Service: Tyas Handayani
Released: March 2008

An advertising agency in Amman have targeted most of the Creative Directors in the Middle East to apply for this job (if they are not happy at their current agency ofcourse). We thought the best way to target them was to send it straight to them by post. Over 100 postcards were sent, so keep your eyes peeled there maybe one coming your way.

Date sent: April 2008

Because I’ve always listened to you.
This is your Chevrolet, and now it’s time for you to listen to me.

Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Director: Yesid Suárez
Copywriter: Pablo Castro
Released: December 2007