Creative Profile: Guillermo Vega

Guillermo Vega was appointed General Creative Director of Y&R Argentina in early 2004. He studied Graphic Design in the Univeristy of Buenos Aires and started his ad career in Verdino Bates as Art Director Jr. Later he worked in Agulla & Baccetti and in 1997 joined Y&R. After a short time in Vega Olmos Ponce, he re-joined Y&R in 1999 as Art Director where whithin a year, he was appointed Creative Director.

Guillermo has been recognized with national and international awards such as: Cannes, FIAP, London Festival, New York Festival, Clio, British, One Show, El Ojo de Iberoamérica, Gramado, several Lápiz de Oro and Lapiz de Platino, among others.

More on his career here.

Here’s a selection of his best works and most awarded campaigns:

Tulipan – Skeletons
“Be careful”

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Bayer – Kids
“The analgesic for children’s headache”


Mtv: Life without music is crap


Mtv – Chords
“You can get everything with three chords”

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Tulipan:
Argentina vs Brasil football match
“We’re still thinking on the rematch”


Mtv: Father & daughter – Rock is hard
warning: this video might not be suitable for under aged



Mtv:
Idols


“On the left: Marie Curie, first woman awarded with a Nobel prize”


“On the left: Sir Alexander Fleming, discoverer of penicillin”

“On the left: Alexander Graham Bell, inventor of the telephone”


Mtv: Punk’s not dead


Tulipan – Rabbits
“Fun now, kids later”

iPod Speaker Bed Light

Une idée du designer coréen Sang hoon Lee avec cet objet multifonctions servant à la fois de lampe de chevet design et de dock pour iPod ou iPhone. Les haut-parleurs stéréo sont intégrés sur les côtés.

Dans le même esprit : Apple Macbook Redesign

Times Interior

Une sélection de clichés de l’intérieur de cette boutique new-yorkaise intitulé Times. Un réel effort porté sur la décoration et sur de nombreux détails : galerie complète à découvrir dans la suite.

Book Reviews – Miltos Manetas: Paintings from Contemporary Life and Fraktur Mon Amour

I would usually not write about monographies but nothing feels better than breaking my own rules today: the first book is starring blackletter also known as Fraktur or Gothic type, the second one is dedicated to the paintings of Miltos Manetas.

0aafrakturamout.jpgFraktur Mon Amour, by designer Judith Schalansky (Amazon USA and UK.)

Publisher Princeton Architectural Press says: Blackletter also known as Fraktur or Gothic type was commonly used throughout Europe in the Middle Ages. By the end of the Renaissance it had mostly been replaced by the typeface Latin Antiqua. The use of Blackletter type became taboo in Germany after World War II because it was incorrectly associated with the Nazis who actually banned its use in 1941 because it was falsely believed to be a Jewish invention. Revelations about the true history and meaning of Blackletter type have resulted in a resurgence in usage by graphic designers. (…)

Fraktur Mon Amour reproduces 300 variations of Blackletter fonts ranging from historical fonts to contemporary reinventions in a sensuous beautifully crafted hot-pink prayer book-style catalog that is destined to become a fetish object for designers and type enthusiasts. Each Blackletter font is presented on a full page along with its complete alphabet date of origin the name of its designer and its original foundry. On the facing page is a composition created from that font that explores the subversive beauty of this unique typeface. In addition 137 of these fonts–including four created exclusively for this book–are collected on an enclosed CD (Mac and PC) for free private and restricted commercial use. Fraktur Mon Amour is the winner of several awards including the Type Directors Club of New York’s 2007 Award for Typographic Excellence.

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Who knew that fonts could have such fascinating lives? I believe this book has received a huge echo in design blogs but as it is the most elegantly and skilfully designed book i have received in 2008, i thought it deserved a few more words here. Closed it looks like a bible. Open it and you get over 700 pages of pure pink font porn. My expertise and talent at discussing fonts being extremely limited i’ll end with a video flip through the book:

0amenetazserty.jpgMiltos Manetas: Paintings from Contemporary Life, (Bilingual edition italian-english at Amazon USA and UK.)

Publisher Johan & Levi Editore writes:
Every electronic componenet portrayed bears witness to a certain period in the development of technology, implicitly marking the pace and duration of Manetas’ research and immediately flagging up a ‘present’ and a ‘past.’

In his work Manetas acts as an observer of this daily phenomenon. At times he works from a ‘subjective’ angle, bearing witness to both our total involvement in technology, and the sense of alienation that comes from interacting with machines. Other times he takes a ‘bird’s eye view’ to draw attention to the gestures, often underestimated or taken for granted in daily life, that man performs on machine, in a world which is lacking in concrete ‘actions/ that point up to what is going on.

Echoing Baudelaire’s famous ‘Painter of Modern Life’, Manetas, as an observer of the contemporary world, is part of a time-honoured tradition in art> the practice of depicting man and the elements which represent modernity in the era in question has been a prerogative of the Impressionists, the Realists and the exponents of New Objectivity, not to mention the paintings of Post-Revolutionary Russia, where ‘modern’ meant ‘industrial.’

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Joysticks and joypads, plugs, keyboards and routers, a shoe lost among cables, a pair of feet emerging behind an open laptop, videocassettes, websites and girls watching intensely at a computer screen. Miltos Manetas hands a thought-provoking mirror to the gadgets blogs, tech magazines and even new media art exhibitions. The soft-coloured canvases reminds us that we are not merely ‘users’ ‘interacting’ with ‘devices’, but people absorbed in activities which might still appear as trivial to some but are nevertheless essential to our new human equilibrium.

The introduction essay is penned by the only media theorist and guru who is as flamboyant as Manetas himself: Lev Manovich.

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On 24th – 25th January and 13th February, Manetas will perform some live internet paintings in the East Wing of The Courtauld Institute of Art in London. The Internet Paintings will also be included in the forthcoming exhibition, Unreal, “Altered Perspectives in Painting’ at the Saatchi Gallery, London.

Image on the homepage part of Judith Schalansky’s fraktur set.

Related stories: Superneen world and Book review: Hand Job: A Catalog of Type.

MisoSoup Design

Le studio de design new-yorkais MisoSoup Design s’est spécialisé dans le gain de place et la recherche d’esthétisme. Un bel exemple avec cet espace de travail K Workstation, conçu à partir d’une seule ligne de matériau, étant à la fois pratique et compact.

Freshblow Fragrance

Une façon astucieuse de parfumer son intérieur tout en soufflant avec cet objet disponible en 5 couleurs. Il permet grâce à une capsule de se dégonfler et de se transformer en diffuseur de parfum. Un concept du designer Moonhwan Lee.

Inauguration day – No More Bush

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El Sanchez‘ did this wallpaper for Inauguration day, taking a fun spin on the Obama logo. You can download it for various screen and iPhone resolutions here.

Duplex Aquarium

L’aquarium conçu par Constance Guisset est thermo-formé de façon à créer un espace au sein duquel l’oiseau peut se déplacer et voler à la même hauteur visuelle que le poisson. Un croisement occasionnel entre le monde aérien et le monde aquatique.

Paula Scher at TED

Paula Scher’s beautiful insight about why design is serious but not solemn.

And a few other beautiful thoughts.

United States of Logos


Os logos dos estados americanos. Alguns bem bons, outros ruins. Via.

Click Gloves

Dans le même esprit que l’Icon Retro Watch, voici le concept du designer produit Anderson Horta. Il a réalisé en taille réelle ces gants de cuisines, fortement inspiré par l’icône main de l’ordinateur : quand le monde virtuel devient réalité.

Vendu chez Bazardesign. Produit en rupture de stock.

Cartoon Network Rebrand


Nova identidade visual do Cartoon Network, criada pelo estúdio Capacity em parceria com a KidRobot.

Emergency Phone

Un concept intéressant de téléphone mobiles jetables par le graphiste Shirley A. Roberts. Un prototype 3D utilisable de manière extrêmement mobile car sous forme de bracelet au poignet.

Bookmark Lamp

Après l’étagère Lili Lite Bookshelf, voici une lampe de chevet “marque-page” conçue par le studio suisse Fulguro. Une idée intéressante avec ce bras articulé qui permet de poser votre livre à la bonne page.

Inspired-Inspirers Issue 6

Fresh out the oven now comes our 6th delivery.

A well rounded issue with collaborations by amazing creatives Tom Muller, Florencia Mazza, Pete Harrison and Sheena Aw.

Great contents to start off a great year.

As always big thank you to our guests and you for dropping by.

Cut Armchair

Une idée originale avec ces fauteuils colorés et conçus en 8 éléments individuels et verticaux, formant un ensemble géométrique étonnant. Un concept du designer Filippo Ghezzani.

Flagship Store Neil Barrett

Une réalisation de Zaha Hadid pour la marque de prêt-à-porter Neil Barrett et sa boutique à Tokyo. Deux étages en blocs de corian blanc, pour un rendu dynamique et des lignes fluides. Plus d’images dans la suite.

Shifter Water

Un design de robinet épuré et conçu par Shen Di pour gérer la pression de l’eau. Sous la forme d’un levier de vitesse avec 4 positions, il diffuse une quantité d’eau adaptée aux besoins de chacun. Explications dans la suite.

Dans le même esprit : Kor One Water

Objectified, a documentary on product design

Gary Hustwit is working on a documentary about industrial design. “Objectified” will offer a look behind the scenes of everything from furniture to gadgets, with an emphasis on the creative process and the people behind it. The trailer looks very promising:

Previous movies of Hustwit include Helvetica which is all about typeface and fonts.

Gatorade Redesign

O Gatorade, popular bebida isotônica da PepsiCo, apresentou nos Estados Unidos suas novas embalagens e campanha, criadas pela TBWA/Chiat/Day.

A iniciativa é estrelada por diversas celebridades do esporte, como Muhammad Ali, Serena Williams, Dwayne Wade, Derek Jeter, entre outros. Além do filme que você pode assistir abaixo, foram lançados outros três (1, 2 e 3)

A campanha não tem demais, mas a mudança das embalagens ficou bem interessante, mais limpa e moderna do que as antigas.

Gatorade G

Gatorade G