Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]
The post Oddly, Workplace Ghosting Is The Trend That Reveals appeared first on Adpulp.
Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company’s plan for the coming year. He also opted to share the memo on LinkedIn, “so future BuzzFeed employees could read it too.”
His seventh main point in the plan concerns Advertising on BuzzFeed.
Part of being a great business, is being a ‘must buy’ for advertisers who have many options. This means giving advertisers the full advantage of our scale, our data, our creative team, our social and mobile reach, and our technology platform… In the coming years we will expand BuzzFeed University to train brands and agencies in the ‘BuzzFeed way’, we will launch a branded video studio in LA to compliment our creative team in NYC, we will grow our partnerships with Facebook and Twitter to expand buys beyond BuzzFeed, and we will develop our social homepages product to power social advertising across the web. We have the ability to solve our clients biggest challenges with a unique combination of technology, content, scale, and expertise.
CEOs do get juiced on their own talking points, I understand that. And hey, if AdPulp was raking in the BuzzFeed cash pile, I might be the one issuing talking points. Regardless, let me ask you are you prepared to attend BuzzFeed University and learn the BuzzFeed way?
Hey, I can hear you groaning from here. But ad people have been notoriously slow on the digital uptake. Given how much money this reluctance to be disrupted has cost the industry, and how dumb it makes traditional ad people look, perhaps now is the time to listen to Professor Peretti. What do you think?
The post BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks appeared first on AdPulp.
Few bloggers keep me, or anyone else, interested for long. When one does it is worth noting.
Geoff Livingston writes beautifully about marketing, and content marketing in particular, which is not easy to do.
Given the level of noise in the sector at the moment, I appreciate his insights and skilled delivery all the more. Here’s a recent clip:
Marketing is not the final product. Yet for some reason we treat it like a stand alone offering in our marketing conversations online. It’s frustrating to hear conversations about companies modeling after Red Bull, and then watch hundreds try to become a media company. Much of the resulting customer-centric content is created haphazardly with a blind eye to customer-brand relationship.
If I hear Livingston correctly, he’s saying don’t get lost in online engagement, as it may or may not be a brand-building activity. Duly noted!
In related news, Matt Kumin, founder and CEO of PublishThis suggests, “Developing an editorial voice is akin to building a brand.” Kumin also says you are what you eat, that “the content and sources that a company consumes define it as well as any outbound marketing or message that is communicated.”
Two lessons from Kumin’s piece: 1) Careful what you curate and 2) Seek out and digest highly nourishing media. The main takeaway from Livingston’s piece is concentrate on relationships with customers and then use media judiciously to support and/or enhance the brand experience.
Photo credit: Flickr user, technotheory
The post Optimize Your Content To Support Marketing and Drive Sales appeared first on AdPulp.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
