Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. “I started my career as a director of photography,” she told Adweek for our AAPI Creative Spotlight series. “The challenge of telling a story in 30 seconds has always been very appealing…
Megan Nakazawa had a rather unusual journey in becoming an advertising creative. “I wandered into it via friends from my surf industry days,” Nakazawa shared with Adweek. “It felt like the right fit coming from the action sports industry, which pushed people to be clever, resourceful and street smart.” So, what keeps a creative who…
Earlier this month, Adweek hosted the second annual Creator Visionary Awards at Social Media Week. On May 11, nearly 30 influential creators were honored for their innovation and groundbreaking work in social media, including Creator Visionary of the Year Steve Aoki. In honor of the event’s first in-person awards ceremony, we decided to unleash Adweek…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Steak-umm creates a different kind of sheet Steak-umm, the frozen beef sheet brand long known for its extensive Twitter threads about misinformation and morality, has launched a line of queen-size bed sheets. The self-aware, infomercial-style campaign…
As brands and consumers begin to celebrate Pride Month, it is important to remember to move beyond “rainbow washing “–the act of using Pride-themed versions of their products and marketing without substantially engaging queer communities–and instead attend to the everyday moments of the LGBTQ+ experience and history. In an effort to shine a light on…
D&AD has awarded its Black Pencil–the industry award show’s top honor–to campaigns addressing the gun violence crisis in the U.S., pandemic frontline workers facing post-traumatic stress disorder (PTSD) and diverse representation of skin tones. The awards body gave out five Black Pencils this year. Two of them went to Leo Burnett Chicago’s “The Lost Class”…
When creative agency Johannes Leonardo took over the creative ad reins for Volkswagen in the U.S. in 2019, the automaker was a brand in crisis. The agency had to adopt a fairly serious tone to deal with the fallout from VW’s emissions scandal, and the efforts worked, shifting the public image of the company to…
For L.A.-based film director Stevo Chang, floating between the two creative worlds of film and advertising is what lead him to further explore the blending of the two fields. “I had no idea that the advertising world existed beyond a few movie references,” the Chaos Labs creative told Adweek. “But as I walked through the…
With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi’s CMO stopped by Adweek’s Social Media Week to discuss launching into…
How many times have you walked by a static poster asking for help finding a missing person before moving on with your day? To give these pleas more impact, Engine Creative has unveiled a series of striking, high-tech billboards that feature “live” images of people who are unreachable in order to drive an instant connection…
Maria Salvador Smith loves being a storyteller. It was that love that informed her experience in crafting a short film for BMW Motorrad in 2019 while working at M&C Saatchi–a project that she identifies as her proudest work to date. “Ask someone to picture a couple of motorcycle riders going on an epic road trip,…
As the global director at Snap’s Arcadia Studio, the New York-based Resh Sidhu believes that shaping tomorrow means stretching the boundaries of our imaginations in the here and now. “From my early days as a graphic designer to leading Snap’s global Augmented Reality studio Arcadia, I’ve seen the power of world-class creative to disrupt the…
“Where are you from?” It’s a four-worded question that can be anything but simple. Although she’s been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative…
The Covid-19 pandemic forced everyone to put plans for travel and gatherings on hold for two years. Now Tequila Cazadores is helping 100 people make up for lost time with “#TheCaz100” campaign celebrating the 100th anniversary of the brand’s original tequila recipe. Consumers can enter the sweepstakes from now until June 12 at the campaign’s…
If art director Jane Jin could identify one key to a successful career in creativity advertising, it’s the idea that you have to, in her words, “really love people” in order to make it work. “A lot of successful campaigns are driven by human insights and human truths,” she tells Adweek for the AAPI Creative…
When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. “I remember watching local channels at home and finding the ads more interesting than the programs,” she shared for the AAPI Creative Spotlight series. “We were a KTLA5 household. My dad has…
While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,…
The One Show’s 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. “The Lost Class” continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey to the mountaintop Mountain Dew Outpost Mountain Dew Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on…
Years ago in his struggling actor days–long before Mad Men and Top Gun: Maverick–Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway. Flo was, well, less than smitten. In fact, she doesn’t even recognize him and calls him by the wrong name when the two randomly bump…
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