Hasta La Creative!

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Advertising Agency: FP7, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat
Copywriter: Kongpope Siriwattanagarn
Photographer: Apirat Buamong
Account manager: Mohammed Sabra
3D: Ekachai Taechapapasrat

My name is Rajeev Basu. I live and work in London. I work across advertising, design and products. I’ve worked at Fallon London and The Brooklyn Brothers. And currently work for Saint London.

Why are you into Advertising?
I like being creative. I like the idea that you might come up with something that no-one else has ever thought of. And how it might take shape as a piece of film. Or a book. Or a product. Or sometimes even as a piece of advertising.

You went to study Economics at University. What made you come to work in advertising?
Advertising allows me to laugh just as much in the week as I do at the weekend.

Tell us something about the work and creative atmosphere at Fallon and Saint…
We were lucky to be at Fallon when it was the place to be. Cadbury Gorilla was taking off, and the place was buzzing. It was amazing. I think it was one of those rare times when it was all the right people at the right place at the right time.

I like Saint London a lot. We started here when it was really small. About 20 people or so.  It’s nice because it’s a lot more hands on. And we get to work on pretty much everything. We recently did this title sequence for the Virgin London Marathon. We used a cool animator from Philadelphia called Andy Rementer. Love his style. Think these turned out pretty neat…

Were there any particular role models for you when you grew up?
My dad. He is the smartest person I know. My mum. She is the most selfless person I know.

Who was the most influential personality on your career in Advertising?
Tony Cullingham at Watford copywriting school. You cannot describe this man in words. He has shaped so many of the most brilliant creatives around the world it’s scary. He is brilliant. And I feel privileged…

Where do you get your inspiration from?
I like funny stuff. I read and watch a lot of comedy. I like The Simpsons, Futurama… tv shows like The IT Crowd, Black Books and Father Ted. Oh, and I like the film ‘Man on the Moon’ too (it’s a film about a comedian ahead of his time).

Tell us something about your Rat Table project. What spurred this amazing thought?
I do a lot of independent projects outside of work. Rat Table is the biggest and most well known. It’s a sculpture. It’s a table that will be made entirely by rats. You can get all the info and see pictures on my site here. It’s an ongoing project. If you’d like to see how we get on, and see whether a huge number of rats can turn a big solid block of wood into a table – join the facebook group…

I’ve also recently launched my first product called Impossible Lamp. It’s a lamp made of wax that works without melting. You can read more about it here…

Do you get to see some of the advertising being created in India? Anything in particular that you remember?
I still remember the Levi’s stickmen press ads that came out of India years ago. I think I saw them at the Young Guns show here in the UK.

Do you think brands whose advertising wins awards, do well in the market?
I think where awards are rewarding creativity that has demonstrated that it was genuinely effective are good.

What advice do you have for aspiring creative professionals?
It’s better to be different, wrong and irrelevant than to be boring.
Go with your gut.

Mac or PC?
Mac.

Who would you like to take out for dinner?
My future wife.

What’s on your iPod?
I don’t own one.

Rajeev can be contacted via his website here

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Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan and Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida

Jungle Lodges & Resorts has been running a chain of eco-resorts in the South Indian state of Karnataka for the past 30 years. This ad was created to thank all those who have partnered JLR over the years.

Elephants are big an intrinsic part of nature and also renowned for their memories so, when Jungle Lodges & Resorts wanted to thank its partners for 30 years of support, the elephant was the ideal visual choice for saying “thank you”. A cartoonist treatment was used on a jute textured background to make the message more endearing and to convey the natural- friendly activity that is at the core of JLR’s chain of eco-resorts in the South Indian State of Karnataka.

Brand/product advertised: Jungle Lodges and Resorts
Advert title: “Thank you”
Agency name: Stark Communications, Bangalore, India
Copywriter: Ravi
Art director/Illustrator: Santhosh. K

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Advertising Agency: Pure Marketing & Communications, Kuwait
Creative Director: Mazen Dbouk

Advertising Agency: IDEA-JWT, Amman

Advertising Agency: Saints and Warriors Communications, Mumbai, India
Creative Directors: Parab Mahendra, Amitabh Chatarjee
Art Director: Parab Mahendra
Copywriter: Amitabh Chatarjee
Illustrator: Parab Mahendra
Group Head: Ashish Shrivastava

“Try catching our readers even glancing at the right hand side of the menu”

“We do garry, on those extremely rare occasions, features on budget headlines”

“On the odd occasion when our readers fumble with the correct pronunciation of Hors d’oevures. Nobody dares correct them”

“Its a world where foreign trips are not courtesy carefully accumulated frequent flyer.”

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Advertising Agency: Concept, Oman
Via [ mediaME ]

Advertising Agency: Leo Burnett, Kuwait
Via [Ads2Blog]

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
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