In Case of Emergency, Eat This Book

Land Rover in the United Arab Emirates printed 5,000 edible copies of a desert survival guide. Twenty-eight pages of potato-based starch paper have a slightly sugary taste from the glycerin-based ink and are bound by a spiral that can be used as skewers. The book comes in  a reflective cover that can be used to send help signals.
— Y&R Dubai; thank you, Guillaume

Godrej Security by JWT

Surveillance cameras are used to catch offenders – but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: “you may think it, but don’t ever think of doing it.”

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik

 

 

Red Cross by Y&R Dubai

Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Art Director: Sajesh Pudussery
Copywriter: William Mathovani
Creative Director / Copywriter: Shahir Zag
Creative Director/ Art Director: Kalpesh Patankar
Agency Executive Producer: Amin Soltani
Planner: Nadine Ghossoub
Agency Producer: Leng Panganiban
Photographer: Mojtaba Komeili
Retoucher: Gitten Tom

 

 

Listerene by JWT

    No one follows bad breath.
    Which is why you need Listerine. It fights germs that cause bad breath, plaque and gum problems.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Abey Thomas Joy
Copywriter: Karan Parmar
Illustrator: Nilesh Naik

 

Thinkpot by Ogilvy

Advertising Agency: Ogilvy, India
Executive Chairman / National Creative Director: Piyush Pandey
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Deepak Joshi
Art Director: Vinci Raj
Copywriter: Deepak Joshi
Illustrator: Vinci Raj
Others: Nidhin , Murali

 

 

 

 

 

 

Station F by Huddle Message Development, Bangalore

Advertised Brand: Station F – Coastal Cuisine Restaurant
Advertising Agency: Huddle Message Development, Bangalore, India
Creative Director: Sujit Soman
Art Director: Abdul Shafeeq
Copywriter: Sujit Soman

 

 

Eno by Ogilvy Gurgaon

Eno. Food no coming back.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director / Copywriter: Saji Johnny Kundukulam

 

Arun Bird Photography by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Account Director: Raam Prasad
Photographer: Arun Natarajan
Retoucher: Bhaskar

The VIP magnet

Advertising Agency: TBWARAAD, Dubai Head of Digital: Preethi Mariappan Sr. Interactive Art Director: Rafael Guida Sr. Content Strategist: Melanie Clancy Graphics/Motion Designer: Juan Behrens Sr. User Interface Developer: Jerome Conde Technical Lead: Navin Chauhan Producer: Kishore Ramachandran Account Executive: Mohammad Khan Account Executive: Weam Elhila Via [mediaME.com]

Trigger Jeans by Bronze

The target youth fall in to the Sec B category. These are deep-rooted young Indians, slowly exposed to the world through the internet and are anxious to make their mark. They are passionately daring to achieve and feel anything is possible and it is this angst to get there somehow, that takes on a darker tone.

Advertising Agency: Bronze Communications, Bangalore, India
Creative Directors: Mandappa K. C, Suresh
Art Director: Jeba
Copywriter: Mandappa K C
Stylist: Uday
Photographer: Arun Natrajan
Business Head: Sujit Sarkar
Agency Head: Suresh

 

 

Volvy by Lintas

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Copywriter: K.Deepak Kumar
Photographers: K.Deepak Kumar, Sachin Saj

 

 

Censorship tells the wrong story

Advertising Agency: Memac Ogilvy & Mather, Dubai Creative Director: Ramzi Moutran Copywriter: Sascha Kuntze Art Director: Leonardo Borges, Rafael Rizuto Account Manager: Benoit Freyburger Executive Creative Director: Steve Hough Via [DybaiLynx]  

Tulip Bali by Chirpy Elephant

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Graphic Designer: Arul Anchalan
Account Director: Raam Prasad
Photographer: Kapil Ganesh
Retoucher: Bhaskar

 

 

Volvo by Lintas

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj
Copywriter: K.Deepak Kumar

 

 

 

One EyeLand bt 1pointsize

Advertising Agency: 1pointsize, Chennai, India
Creative Director: Sharad Haksar
Art Director: Santhosh Kone
Copywriter: Anantha Narayan

 

 

 

 

 

 

Your three words to Zain Jordan

Production House: Kiwi Productions, Jordan Creative Concept: The Online Project (TOP) Via [mediaME]

Cocaine by Cocaine

Advertising Agency: The Cocaine Co., New Delhi, India
Art Director /Copywriter: Kunel Gaur
Illustrator : Comedian

 

 

 

Indiatimes.com by EuroRSCG

Campaign: Its trendy, Its buzzy, Its you.

Client : Inditimes.com
Agency: Euro RSCG India
Chief Creative Officer: Satbir Singh
Creative Director: Ravi Raghavendra
Art Director: Tarun Kumar
Copywriter: Ravi Raghavendra, Sharik Khullar

 

 

 

 

Nippon Paint by JWT Chennai

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Vinod Kumar
Copywriter: Prakash Elumalai
Photographer: Sathishkumar Raju
Additional credits: AP Bhaskar

 

 

 

 

Finish them!

Advertising Agency: Elephant, Cairo Production Company: Eleven, Cairo Creative Director: Ali Ali, Maged Nassar     Copywriter: Ali Ali, Maged Nassar    Art Director: Maged Nassar, Ali Ali     Agency Producer: Heba Radwan     Producer: Mohamed Mourad     Editor: Mohsen Abdelwahab, Azman    Post Production: Zanad     Director Of Photography: Ahmed Morsi     Via [DubaiLynx]