Hasta La Creative!

I’m not sure if this is some sort of campaign or what, but I really like the idea and execution. Thanks Pey for sending this! And would you mind leaving a comment explaining what it is?

The task was to launch a new anti-hangover pill with a very limited marketing budget in a very competitive Polish market. The agency decided to shock, provoke and create buzz about the new medicine which was called SpecTab.  A fictional story was created to provide the new brand with an engaging background. SpecTab was presented as a re-discovered drug of KGB, the Soviet secret police agency.  One day pedestrians in Warsaw were surprised with  a new statue being placed in the central square – a statue of Nikolay Wasiliewicz Onovalov, a Russian scientist, doctor and inventor of SpecTab.

This event created the word-of-mouth and resulted in massive media coverage. At the same time short black & white videos were placed on YouTube which depicted the experiments which Russians performed to prove the effectiveness of SpecTab.

One of the Soviet experiments proving how SpecTab reduced the effects of alcohol.

Brand: SpecTab
Client: Jelfa
Product: Spectab – a pill reducing effects of alcohol (Anti-Hangover remedy).
Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafa? Górski
Art Director: Adam Szczepocki
Copywriter: Franek Toeplitz
Sculpturer: Wojciech Zasadni
Released: June 2008

Passers-by could make 50-cent donations by throwing coins into a slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe. Measurement units on the cylinder of the syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organisation to vaccinate children around the world against infections.

I’m not sure about all those crying children illustrations, but other than that, I think it’s a pretty cool action (not that we haven’t seen similar stuff in the past though).

Agency: Kolle Rebbe Hamburg, Germany.

The objective of the communication was to highlight IKEA’s innovative ways to save space. The idea presents IKEA store’s main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner. Bronze Cannes Lions Outdoor Winner.

Agency: Lowe & Partners Kuala Lumpur, Malaysia.

“With Pelayo insurance you always have a substitute car”

There’s no big concept here and the copy doesn’t say much, but I love the execution. Too bad the idea isn’t as cool as the animation.

Thanks Adrian for sending this one!

Client: Seguros Pelayo
Advertising agency: dommo
Creative director: José M. Prieto
Art director: Adrián Suárez
Copy: Aída Zaragoza
Producer: Tesauro
Executive producer: Pancho Alted, Miki Heras
Producers: Eva Morales, Mila Gómez (Tesauro)
Director: Circo Máximo
Production director: Verónica Orueta
Production chief: José Calero
Photography director: Jaime Rebato
Sculptor & paper designer: Pepe Medina
Animator: Claudi Sorribas
Post-production: Carlos de las Heras, Elena Vergel
Post production studio: Telson
Sound studio: Playrec

“Eat with class”

Copy text (in English):
“That was a majestic shot.”
“Thank you.”
“What happened with the music?”

Credits:
Advertised brand: Wendy’s
Advert title: Croquet
Advertising Agency: The Vidal Partnership, New York, N.Y., U.S.A. Creative Director: Mauricio Galván and Marcelino Sellas

Film Director: Andy Fogwill from Landia Films.
Producer: Joseph Dugan and Jay Rivera

To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond.
Its a journey unlike any other. Launch July 2, 2009 on www.louisvuittonjourneys.com.

Credits:

Client: Orange 
Agency: Publicis Conseil, Paris 
Production Company: Wanda Productions 
Director: Bryan Buckley 
Creative Director: Olivier Altmann 
Art Director: Frederic Royer 
Copywriter: Olivier Camensuli 
Agency Producer: Muriel Allegrini 
Executive Producer: Patrick Barbier 
Country: France

Isn’t it just great to relish a wonderful Magnum ice-cream while watching a good movie at the cinema?  Well, this consumer insight was probably the starting point for an ambient action called Magnum Zone which commenced last Friday. In 40 biggest cinemas across Poland the special Magnum Zones were created in the shape of the delicious ice-cream to convey the message of Magnum’s high quality, unique taste and originality.

Magnum Zone at Cinema City Plaza in Pozna?, Poland

Cinema armchairs make up a huge Magnum ice-cream

 

Advertising Agency:  Orangeblue, Poznan  (Poland)

Client:  Algida  / Unilever Poland

Credits:

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian Lopez
Art Director: Gonzalo Arevalo
Producer: Gonzalo Orellana