Advertising: Wooing Advertisers by Using Laughs

Marketers like lifestyle content because it often attracts more affluent consumers. Also, humorous content is frequently sought out by younger men.



Halftime Brings a Much-Anticipated ‘Seinfeld’ Reunion

A few members of the show’s cast appeared in a truncated version of an episode of Jerry Seinfeld’s web series, “Comedians in Cars Getting Coffee.”