Walk into a local diner located anywhere in the country, and you’re bound to see the following items on every table: salt and pepper shakers, packets of sugar, a napkin dispenser and a bottle of Heinz ketchup. That image, repeated in countless TV shows and films, has been imprinted upon the popular imagination. Because of…
To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned. Unfortunately, after the spots were filmed in February, all parties were canceled until further notice due to the coronavirus epidemic. Rather than throw out the work they’d…
It’s been a big week for Baby Nut: The legume, a reborn, younger version of Planters’ classic mascot, Mr. Peanut, returned to social media after a two-month hiatus. And he’s come back with a new campaign all about teaching Baby Nut about the world around him. Upon his return to social media, Baby Nut issued…
With more people staying at home, communicating through digital channels and aiming to maintain at least six feet of distance from others at all times, fresh breath has declined in importance. During a Q1 earnings call with analysts, Hershey’s chairman, president and CEO Michele Gross Buck said the widespread practice of social distancing has hurt…
Plenty of brands have released new spots and put their weight behind environmental causes to commemorate the 50th Earth Day. And with a focus on Earth Week, Danone’s low-sugar Greek yogurt brand, Two Good, has set its sights on reducing food waste by asking people to #MakeFoodGoFurther. The food problem in America is a perplexing…
With parents and children stuck together at home and plenty of creatives out of work due to the Covid-19 outbreak, Pebbles cereal is offering a way to help people make it through the day. The brand recently introduced an educational web series titled “Daily Yabba Dabba Doo,” in which magicians, dancers, comedians and artists of…
Of all the things the coronavirus pandemic has upended, people’s emotional well-being is certainly one of them. A poll from the Kaiser Family Foundation, for instance, found that 45% of U.S. adults feel that Covid-19 has had a negative impact on their mental health. Crisis hotlines are also receiving a surge in calls, according to…
As people around the world look for ways to pass the time while confined to their homes, they’ve embraced their inner baker–as is apparent on social media. Posts run the gamut, from breads to cookies and pies. And all that baking means it’s not just frozen pizza, toilet paper and hand sanitizer that are hot…
The coronavirus outbreak won’t be around for the long term, but executives at Procter & Gamble think new attitudes about keeping households and the items within them clean will. Today, the Cincinnati-based CPG manufacturer reported its highest U.S. sales growth in decades, seeing a 10% boost in the past quarter as shoppers stockpiled on consumer…
Just as the coronavirus has spread around the world, its effects have been felt by companies in every industry. Yet even as we’re all adjusting to the new normal–both personally and professionally–brands are finding ways to do their part to help. Whether it’s easing the burden on frontline and other essential workers, helping struggling businesses…
Johnson & Johnson has been busy working on a vaccine for COVID-19, and now the company is producing a show that sheds light on its efforts. The Road to a Vaccine is a live weekly web series hosted by journalist and CNN anchor Lisa Ling. The program focuses on how vaccines are made and features…
Impossible Foods said today that its flagship product, the plant-based meat alternative, the Impossible Burger, will be available in 777 additional markets across California, Nevada and the greater Chicago area this week. While the food-tech company had planned an aggressive retail expansion in 2020, Impossible said it fast-tracked the schedule after widespread shelter-in-place orders due…
With restaurants closed for dining in and the majority of Americans sheltering in place during the coronavirus pandemic, the nation’s ovens and stovetops are working overtime to generate a surge in home-cooked meals. The current moment is proving both harmful and beneficial for McCormick & Co., maker of herbs, spices, seasonings and condiment brands, such…
Bush’s Beans was founded in 1908. Since then, it’s been a pantry staple, becoming a necessity for any American summertime grilling event or kid-friendly dinner plate. While Bush’s has long offered dozens of flavors of canned-bean products, this January the company ventured outside of the canned foods aisle with the launch of a new line…
If marketers want to reach a Gen Z audience, there’s no better platform than TikTok. The video-sharing app, which is rapidly growing in popularity (as of the end of 2019, it had been downloaded 1.5 billion times), is a chock full of younger users: 41% of those on the app are between the ages of…
In these tough times, Kool-Aid has some good news: After disappearing about a month ago in search of a new mystery flavor, the Kool-Aid Man has resurfaced with the secret ingredient–cotton candy. It turns out, his quest took him to a place with few visitors these days: Coney Island, New York City. We’ve found the…
Among the many common household items presently seeing a boost in demand during the coronavirus outbreak, from hand sanitizer to toilet paper, are bandages and first aid kits. In the four-week period ending March 28, year-over-year sales of bandages were up 24%, while first aid kits increased 119%, according to data from Nielsen. For Welly,…
In the past two weeks, packaged food manufacturers Conagra, McCormick, General Mills and Hormel Foods have all confirmed what many shoppers might already have suspected: Demand is up. The sudden surge in sales, while great for a company’s income statement, has sent a shockwave through supply chains, leading to empty shelves in grocery aisles across…
Nike surprised investors last week when it reported better than expected third-quarter results, with revenues up 5% globally to $10.1 billion during the period, offering a bit of good news in an otherwise grim news environment for the retail sector. In particular, the athletic goods juggernaut reported only a 5% decrease in sales in Greater…
When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. “I definitely screenshot it and dropped it into my group chats,” Nierman said. Her friends and family, on the other hand,…
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