In his quest to change advertising as we know it, Procter & Gamble’s chief brand officer Marc Pritchard has once again turned his attention to documentaries made by young, diverse female filmmakers. “People want to see authentic stories,” Pritchard said. “So when our brands are associated with that, people will feel better about our brands.”…
At a time when disrespect for what’s come before often gets treated as a virtue, Chobani is holding up the past as something worthy of admiration. In Chobani’s first ad campaign for its new oat-based drinks, which were announced last November, the company primarily known for its Greek yogurt is promoting its dairy alternatives by…
Which General Mills snack represents the taste, color and fun of being a kid during the ’90s? It is the nostalgic graham-cookie-and-icing snack, Dunkaroos, which made its way into the hearts of millennials in 1988 under the Betty Crocker brand name and is being revived after an eight-year hiatus, according to the Minneapolis-based CPG giant….
The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks. Though he’s disguised with prosthetic wrinkles, saggy skin and snow-white hair for a Tide Super Bowl ad campaign, his voice–in all its neurotic glory–gives him away. The same may not be true of his…
Turns out, the Bud Knight may have survived Super Bowl 2019–and he has Tide to thank. For its 2020 Super Bowl ad, Procter & Gamble-owned detergent brand brought in a cast of famous characters, including It’s Always Sunny in Philadelphia actor Charlie Day and Emily Hampshire of Schitt’s Creek. But perhaps even more notable, especially…
Mr. Peanut is back. In Planters’ final spot, which was under wraps until it aired during the second quarter of the Super Bowl, Mr. Peanut came back to life. The 30-second ad, titled “Tribute,” shows Mr. Peanut’s funeral, attended by Mr. Clean, the Kool-Aid Man and the Oscar Mayer Wienermobile, plus the two celebrities who…
Pop-Tarts, meet pretzel. The toaster pastry brand, owned by Kellogg’s, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company’s first attempt at mixing sweet and salty flavors, and Philipp Schaffer, senior director of marketing at Pop-Tarts, has deemed it…
Have you ever found yourself at a party late in the evening with plans to meet a friend, only to have that friend flake out? Well, Coca-Cola wants you to know it feels your pain. During the Super Bowl this Sunday, the beverage giant will premiere an ad campaign for Coca-Cola Energy, starring actor Jonah…
The summer of seltzer is far from over, at least if Bud Light has anything to say about it. This year, Bud Light’s Super Bowl ad deviates from the beer brand and instead points people to the brand-new world of Bud Light Seltzer. Bud Light uses Post Malone in its 60-second spot, created by Wieden…
For his first on-camera commercial in over 40 years, Sam Elliott is starring alongside Lil Nas X in Doritos’ 60-second Super Bowl 54 spot. Elliott’s career began in the late ’60s and has been largely–but not completely–defined by the cowboy persona. His smooth baritone drawl has been heard in a wide range of ads for…
Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl spot. In the ad, which highlights the newly relaunched Pepsi Zero Sugar, Missy Elliott and H.E.R. perform a cover of the Rolling Stones’ Paint It Black. The ad is also produced by Timbaland, with choreography from Sean Bankhead. When the ad…
People in the business of selling alcohol cannot feel great about the following statistic: Between 2015 and 2019, mentions of Dry January on social media increased by 1,083%, according to analysis from market research firm Mintel. Add to that Nielsen’s estimate that about one in five U.S. adults participated in Dry January last year, and…
Pringles released its full Rick and Morty-themed Super Bowl ad today, which packs about as much of the show’s dystopian charm into 30 seconds as possible. The ad opens with Rick and Summer sitting on the couch, watching a Pringles ad about “flavor stacking”, the snacking technique that the chip brand has been promoting during…
Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more about this concept at Adweek’s Challenger Brands summit, taking place March 4-5 in New…
Procter & Gamble owns a slew of the world’s best-known CPG brands, from Tide to Always, SK-II to Head & Shoulders. In the conglomerate’s Super Bowl spot, several of those brands will be highlighted–in a single commercial. P&G’s Super Bowl 54 spot will feature several of its most recognizable mascots and spokespeople, including Head &…
While health and wellness retailer GNC isn’t as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in a different light by focusing on an asset more valuable…
It’s been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously announced plan to spin off Old Navy. The latest exit is marketing…
While they may be rivals on retail shelves, some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum’s annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative to fight back against the flood of damaging content uploaded…
Dirty Lemon, Glossier and Taco Bell are ranked as the three most culturally relevant consumer brands effectively building online communities by Zyper, a peer-to-peer marketing platform. The software company’s rankings of the Top 40 brands building online communities is known as the Zyper Community Index 2020. The full results will be revealed at the World…
When he founded TerraCycle in 2001, Tom Szaky was in the business of keeping tough-to-recycle products out of landfills. In 2019, he expanded that mandate with a service called Loop, which focuses on reusing packaging instead of merely recycling it. In partnership with several well-known brands, Loop offers household goods from olive oil to laundry…
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