Costa Rican drivers are getting an eyeful when they pass this billboard for Republica Parrillera Pilsner beer. Looking at the front of the billboard, nothing seems amiss. But when viewed from behind … well, yeah, that does look like a giant penis, doesn’t it?
As always with such placements, there’s debate over whether this was intentional or a mistake. Proponents of the former say it’s brilliant marketing, as drivers who approach the ad from the back are probably fairly likely to check out the front of the ad as they pass—behavior that precious few billboards provoke. Those who think it’s a mistake can’t fathom the kind of balls it would take to put a giant dick on a billboard.
Via AgencySpy.
La récente campagne Sony Bravia a été réalisée par McCann Worldwide dans des paysages magnifiques : un volcan au Costa Rica, des habitants du village, une quantité astronomique de pétales de fleurs, quelques effets spéciaux, résultat : une superbe campagne à découvrir dans l’article ci-dessous.
– fuel + life
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008
– fuel + life
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008
– fuel + life
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008
– fuel + life
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008
Attractive to mosquitoes?
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
Published: June 2008
Attractive to mosquitoes?
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
Published: June 2008
If you drive through Costa Rica do it with a car that’s not yours.
Advertising Agency: JWT, San Jose, Costa Rica
Art Director: Alfredo Enciso
Creative Director: Christian Caldwell
Director: Khalo, Grupo Produccion Creativa
If they leave, what will you breathe? The formula is simple: without trees there’s no oxygen.
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Director / Art Director / Illustrator: Franklin Guevara
Copywriter: Andrea Touma
Other additional credits: Alejandra Alfaro, Gustavo Salas
Published: May 2008
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